Paris Talks Marketing

Here are some of the key topics that Sarah and Paris discussed in this episode: • The differences between demand gen vs lead gen vs demand capture • What are the best channels and methods for demand capture? • How to better engage on organic social? • Why hiring a marketing team to do lead gen is a big mistake for businesses?  • Moving away from 'lead gen' is great. But how do you get both yo...

Here are some of the key topics that Drew and Paris discussed in this episode: • Why curiosity is one of the keys to career success • Better focus and performance in the workplace with the concept of deep work • The challenges of working in a startup environment • The post-pandemic state of the events industry • New vs. old marketing – and why the fundamentals never change • The value and use of c...

Here are some of the key topics that David and Paris discussed in this episode: • How David brings digital transformation(DX) to large organizations • The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO • De-siloing the C-suite to improve agility & the importance of cross-functional collaboration • Corporate venture launching...

Here are some of the key topics that Simon and Paris discussed in this episode: • How to double your revenue in 90 days with the Strategy Sprints Method • How 50/50 risk (for you and your client) doubles your revenue • The perfect 5-levels deep ideal customer profile to help you with acquisition • How to do zero-budget marketing for 2 hours per week • ⚡️ Falling in love with the problem, not the...

Here are some of the key topics that Andrew and Paris discussed in this episode: • How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies? • Why marketing and sales should stop fighting • How the love of journalism & its principles gets you earned media and the right B2B story • Th...

Here are some of the key topics that Mia, Jordan, and Paris discussed in this episode: • Challenges of creating educational but also scientifically accurate content in the SexTech industry • Content marketing as a replacement for paid media • Easy SEO "hacks" for ranking your content • Facebook ad censorship (and censorship on social channels) Guests: Mia LinkedIn Jordan LinkedIn Emjoy See more: H...

Here are some of the key topics that Raúl and Paris discussed in this episode: • What is referral marketing? • Why is referral marketing different than influencer marketing and affiliate marketing? • What are the future trends in referral marketing? • Is Web3.0 the evolution of referral marketing? • How to scale with referral programs? • How much of ReferralCandy's new customer acquisition comes f...

Here are some of the key topics that Fred and Paris discussed in this episode: • Google Quality Score & its importance for ad rank • The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads • The impact of automation on how to optimize search marketing campaigns • Ad Creative optimization with AI Image Generation Tools • What are the skills you need to becom...

Here are some of the key topics that Eric and Paris discussed in this episode: • Customer Acquisition with Demand Generation (leading with an ICP-first strategy) • Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points) • Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attributio...

Here are some of the key topics that Paris and Stacey discussed in this episode: • B2B vs B2C trafe-offs • The broken chain between marketing & sales: why don't they speak the same language and why this should change? • Why the key role of marketers is to be the internal voice of the customer • 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping step...

Here are some of the key topics that Paris and Rafael discussed in this episode: •  Full-stack go-to-market (GTM) framework of Zendog Labs • The set of challenges you can face with regard to growth when entering a new market • The seller journey vs the buyer journey • Should a startup lead with ICP First or Product First & when a startup should choose an ICP • How marketing helps with est...

Here are some of the key topics that Paris and Michael discussed in this episode: • Video-led marketing  • Use cases of personalized videos in sales, marketing, and recruitment • The power of leveraging webinars • How to repurpose content • How listening to your prospects can help you market your product better • Community marketing • And... the Hawaiian Friday tradition of Michael! Guest: Mi...

Here are some of the key topics that Paris and Dan discussed in this episode: • What product marketing brings to the table & why is it a critical component of every company's success • How Privy got on Shopify & became the number one rated app for Shopify • SMS marketing & how the pandemic accelerated this trend • How to use content marketing to educate your customers • The importance...

Here are some key topics that Reni discussed with Paris: Community-led growth with Twitter, Telegram, Discord How to start a community The future of blockchain in the e-commerce industry Applying NFTs into the business and their value Personal branding - what works and what doesn't How to plan content for personal branding posts on social media What methods Reni uses to generate sales The risks of...

In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet powers millions of deliveries per week for thousands of businesses around the world and handles route optimization, dispatching, real-time driver tracking, proof of delivery, analytics, and customer communications. Listen to the...

In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth. Some key topics in this episode: • The goal of ABM • What goes into the content marketing behind an ABM campaign • How being more interesting offline can help you with content • Organic vs paid str...

In this episode, Paris sits down with Stu Gold to discuss AI and Machine Learning and what they have in common with his company's marketing and sales approach. Stu, General Manager and Chief Revenue Officer of Superwise.ai , is a highly energetic advanced technology sales, marketing, and business development leader with a unique and highly successful background in launching, growing, and scaling e...

In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties. Listen to the episode as they d...

In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management.  As you can probably notice, Srikrishnan uses a unique platform (a commu...

In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin Am...

This week we sit down with Serial Entrepreneur Peep Laja of  Wynter, CXL, and Speero. We discuss his three ventures and how his latest business Wynter.com is building demand. We also talk about the importance of luck and timing in a success of a business and where Peep's podcast How to Win is going next.

This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects through the funnel 2x faster. We also discuss how Deepcrawl strategy is to market not only to SEOs but to Developers, general Marketeers, and even Product Managers.

This week we sit down with Paul Singh, Co-founder & Chief Strategy Officer @ Bump Health and Active Angel Investor @ Results Junkies. Paul shares how he makes investment decisions into 200 businesses per year, the invisible rules of the investment game, and why getting investment isn't the only path for startups.

We discuss how Spruce.com delivers a great offline experience while balancing supply (service providers) and demand (lifestyle services requestors) while growing its user base through offline channels.

We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.