Paris Talks Marketing

In this episode, Joana shares the basic principles of Account-Based Marketing (ABM) and why ABM is the only marketing choice for B2B companies targeting mid- to enterprise-level accounts. 👉 Joana Inch is the founder of HAT Media , a B2B and Account-Based Marketing (ABM) Agency. She is a best-selling author of Go To Market, a regular educator at the Sydney Microsoft Reactor, and a constant learner...

Are you tired of being seen as just another player in the market? Raul will teach you how to shatter the glass ceiling in your industry, making clients come to you and positioning your agency as a unique powerhouse rather than a commodity. In this episode, Raul shares his Productive Profits® strategies that will revolutionize how you operate your agency.  Learn how to productize your services...

Join us as we dive into the world of ChatGPT in this episode with Shanif Dhanani , Founder & ChatGPT consultant at Locusive. With his software development and data science background, Shanif helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using la...

The early-stage startup journey is a mess! As you strive to validate your vision and achieve growth, you encounter a chaotic mix of challenges.  Gaining customers becomes a hit-or-miss scenario that impacts both your progress and marketing tactics, leaving you unsure who your best-fit audience truly is. You need to bring order to this startup mess. And that's where repositioning steps in: a s...

Every SaaS company plays for high stakes, but what does it take to dominate the market right now?  Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today. We've recently rebranded. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode.&nbsp...

Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more! With Alexander De Ridder, we discuss the limitations of Web2 and the need for a shift towards a more AI-friendly infrastructure. In this episode, you will find out what's the future of marketing & search and more about the three driving forces behind the rise of Web3 & AI Assistants:&...

Can Hubspot beat Salesforce? 🎙️ When SaaS companies aim to fuel their business growth through CRM, choosing the right option can be challenging, especially with the intense debate about which CRM platform reigns supreme: HubSpot or Salesforce . And our guest, Connor, is here to show you which CRM would better fit your needs! 👉 Connor Jeffers is the Founder and CEO of Aptitude 8 , an Elite Tiered...

🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to predict customer lifetime value! 👉 Nikolay Stefanov is our Chief Data Scientist at Hop Online, working on various data science projects and primarily trying to crack predictive lifetime value, using machine learning models, and he'...

We're excited to share our first rebranded podcast episode with you! 🎙️ In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts. 👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology.  She...

Every SaaS company plays for high stakes, but what does it take to dominate the market right now?  Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today. We've recently rebranded and we're bringing the fun with a new format that's jam-packed with value. We're now featuring two to three guests per...

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years. Formerly a Growth Marketer at Reddot Growth , Florian is now a Client Advisor at Venli Consulting Group . He helps B2B sales professionals sell...

Sam Dunning is the co-owner at Web Choice , an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show. Join us to learn why SEO isn't dead and how to make your website your best salesperson. And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳ Here are some of the...

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers? Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging .  Ethan Beute is Chief Evangelist at BombBomb , Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehuman...

Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience.  She has a background in SEO and digital marketing for B2B sales and marketing SaaS.  Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience. Join us to learn the diff...

Lomit Patel is the Chief Growth Officer of Tynker,  part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries.  With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in scaling growth startups such as Roku (IPO...

Here are some of the key topics that Joseph and Paris discussed in this episode: • (3:10) Account-based marketing vs. building relationships at scale • (5:21) How to differentiate your brand • (7:12) What Is relationship enablement? • (9:37) Testing with paid search or paid social? • (11:44) How to measure the success of your paid social copy • (14:04) Is podcasting beneficial for B2B companies? •...

Here are some of the key topics that Adam and Paris discussed in this episode: • (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation • (7:46) Hire more salespeople or marketers in uncertain times? • (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved • (15:20) The broken B2B marketing attribution • (19...

Here are some of the key topics that Bryan and Paris discussed in this episode: • (2:57) Success story: The transition from a blue-collar entrepreneurship success story into GreenPal, a tech startup • (8:48) How to resist the temptation to expand into other product categories • (13:44) How local SEO turned GreenPal into a success story • (15:45) What's the best local SEO strategy to compete with •...

Here are some of the key topics that Nick and Paris discussed in this episode: • (2:27) How to Build a Personal Brand as a Saas Marketer • (4:57) How Often to Post on Social Media • (7:10) How to Grow Your Followers on LI & Stand out with a Strong POV and Narrative • (11:32) What Are the Keys to Success with Account-Based Marketing • (18:37) Skyrocket Your Personal Marketing with Gifts Giving...

Here are some of the key topics that Nate and Paris discussed in this episode: • (3:15) What SEO Works Best for Simple SaaS Websites?  • (5:08) Is Linkbuilding Still Important for SaaS Websites?  • (8:51) How to Create a Content Strategy for a SaaS Company?  • (12:22) Create or Promote SaaS Content?  • (17:36) What Drives More Engagement: Content from Your Profile or Company Pa...

Here are some of the key topics that Matt and Paris discussed in this episode: • (3:10) What Are Product Founders' Most Common Mistakes in the Early Stages • (4:34) How to Build a Winning Product Strategy • (6:55) How to Build a Lead Pipeline • (13:38) Why building relationships is important for service businesses • (16:37) How to Leverage Feedback Loops • (23:14) How to Build an Audience for Prot...

Here are some of the key topics that Andrea and Paris discussed in this episode: • How having an SDR experience helps in a marketing role • How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role • Saaspedia's organic play for ranking in the SERP with SaaS topics • How to create successful gated content & what are the benefits of gated vs...

Here are some of the key topics that Jon and Paris discussed in this episode: • The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events. • Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data. • How to fix the event attribution gap: l...

Here are some of the key topics that Ryan and Paris discussed in this episode: • Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer • The challenging sales dialer competitive landscape and where PhoneBurner stands • What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer • What are some best practices for a successful ph...

Here are some of the key topics that Jessie and Paris discussed in this episode: • The approach of BDEX for cleaner and more privacy-compliant data • Transitioning past third-party data to marketing with quality first-party data • Ethical marketing and why it's profitable to do what's right in business • Leveraging Dark Social • Balancing personal branding and company branding Guest: LinkedIn BDEX...