Own Your Genius with LaConya Murray

Start the year with clarity and confidence. In this episode, Brand Attorney LaConya Murray walks you through  The Legal Audit Every Business Should Do This Year —a practical review of your business structure, intellectual property, and contracts. If you want stronger protection, reduced risk, and a legal foundation that supports the expert you’ve become—not the business you started—this episode wi...

Still stuck in the “new year, new me” cycle—and burning out by March?   Ready to break free from the annual reset and finally accomplish your goals—without the overwhelm? In this episode, Brand Attorney LaConya Murray reveals why traditional goal-setting keeps you stuck and how to use your highest intention to create real, lasting momentum.   Discover how to set aligned goals, avoid burnout, and l...

Stop guessing. Start profiting.  If you’ve ever launched an offer that flopped and thought,  “What am I missing?” —this episode is your wake-up call. Guessing who your audience is? That’s costing you time, money, and momentum.  In this episode of Own Your Genius Podcast, we’re breaking down three simple, data-driven moves that help experts like you stop playing “Guess Who?” with your audience and...

Is your message falling flat? You’re posting, emailing, creating content—but no one’s engaging. The problem isn’t your offer. It’s your positioning.  In this episode, Attorney Murray shows you how to position your expertise—the ideas and experience that make you unique—so the right audience leans in, listens, and buys. You’ll learn:  ✔ How to craft an audience-specific value proposition with concr...

Turn Your Creativity into Cash—Without Losing Control  You’ve poured your heart into creating content that educates, inspires, and transforms. But before you license that genius to other coaches or brands, you need to make sure it’s protected. In this episode of the Own Your Genius Podcast, Brand Attorney LaConya Murray breaks down the three essential steps to safeguard your intellectual property ...

Are you in a partnership… without even realizing it?   Pause that handshake! In this episode, Brand Attorney LaConya Murray breaks down how easy it is to become legally tied to someone in business—sometimes by accident. If you’ve ever teamed up for a pop-up shop, sold crafts with a friend, or launched a side hustle together, you might already be in a partnership according to the law.  We’ll interr...

Confident your client agreement covers everything? It’s often what’s  missing  that exposes your business to risk.    Transitioning from corporate to entrepreneurship means every detail matters—especially your contracts. In this episode of  Own Your Genius , Brand Attorney LaConya Murray addresses the critical elements professionals frequently overlook in their client agreements. Drawing on real-w...

You’ve worked hard to create results for your clients—and you want to share those wins! But here’s the truth: the way you use testimonials could make or break your business. In this episode, Brand Attorney LaConya Murray pulls back the curtain on the legal side of marketing and shows you how to protect your genius while building trust with your audience.  We’re diving into:  Why the FTC cares abou...

Think your business structure is “just paperwork”? Think again—what you don’t know could be costing you growth, credibility, and even your peace of mind.  In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray pulls back the curtain on the hidden ways your business structure can either fuel your success or quietly sabotage your progress. Are you unknowingly paying too much i...

Hey Genius—let’s talk about something that’s been keeping too many brilliant minds up at night. You pour your heart into helping your clients. You give them your best strategies, your time, your energy. But what happens when they don’t get the results they expected? Are  you  on the hook?    In this episode, Brand Attorney LaConya Murray gets real about personal liability and what it means for coa...

Welcome back, Genius! In this episode, Brand Attorney LaConya Murray breaks down a question that hits close to home for educators, creators, and entrepreneurs: Can you legally teach what you learned in school?   Whether you're launching a course, writing a blog, or starting a YouTube channel, understanding the difference between copyright infringement and plagiarism is key to creating with con...

Ever had that gut-wrenching moment when you wonder, “ What if someone copies my signature framework tomorrow? ”    Hold up because this isn’t just a hypothetical. It’s a real fear for every entrepreneur, coach, and creative who’s poured their soul into building something original.  In this episode of Own Your Genius, Brand Attorney LaConya Murray gets real about the emotional rollercoaster of seei...

Wait—You Thought Your LLC Protected Your Brand? Think Again.  Most entrepreneurs think forming an LLC is enough to protect their brand. It’s not. And by the time they find out, it’s often too late.  In this episode of the Own Your Genius podcast, brand attorney LaConya Murray shares a real-life story of a business owner who did everything “right”—formed the LLC, invested in branding, launched thei...

You’ve got the expertise. You’ve built the brand. But if your intellectual property isn’t positioned correctly, you’re leaving visibility, credibility, and revenue on the table.  In this episode, Brand Attorney LaConya Murray breaks down the concept of IP positioning—what it is, why it matters, and how it transforms your business from overlooked to overbooked. Whether you're a coach, consultan...

AI, Fair Use, and the Fight for Creative Ownership | Own Your Genius Podcast EP. 167  What happens when your creative work is used to train AI—without your permission? In this episode, Brand Attorney LaConya Murray breaks down the landmark case Kadrey v. Meta , where thirteen authors sued Meta for allegedly using their copyrighted books to train its AI model, Llama.  We’ll explore:  Why copyright...

You say you’re building a million-dollar brand—but your logo came from a generator, your colors aren’t consistent, and your elevator pitch changes every time someone asks. Sound familiar?  In this episode of Own Your Genius , Brand Attorney LaConya Murray breaks down the hidden cost of brand confusion—and how clarity can become your most powerful legal and strategic asset.  If your audience can’t...

In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray breaks down three contracts that often fly under the radar—but are essential for protecting your intellectual property. From terms of purchase to speaking agreements and website terms of use, LaConya shares how these everyday documents can serve as powerful legal armor for your business.   Whether you're selling digi...

Before you sign that contract… pause.  In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray breaks down the 5 most common (and costly) contract red flags that too many entrepreneurs overlook. Whether you're hiring a contractor, collaborating with a brand, or licensing your content—this episode is your legal wake-up call.  What you’ll learn:  How vague scopes of work can co...

Welcome back, Genius! After a six-month break, the Own Your Genius podcast returns with a powerful episode that every content creator and digital CEO needs to hear.  CapCut’s updated Terms of Service (as of June 12, 2025) give the platform sweeping rights to your content—including the ability to use, modify, monetize, and even sell it—without paying you or asking for permission. And yes, this appl...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses how to complete the Corporate Transparency Act's Beneficial Ownership Information (BOI) report without unnecessary expenses. Many business owners are paying fees for something they can easily do themselves. Attorney Murray breaks down the steps and documents required to file this report successfully. Plus, discover h...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses how trademarks are managed after the death of an owner, inspired by the recent passing of One Direction member Liam Payne. She explains the importance of properly structuring trademark ownership, whether you own it individually, through a partnership, or a business entity, and emphasizes the need for proactive estate...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the importance of having multiple trademark registrations for your business. Attorney Murray draws inspiration from Sweet Chaos popcorn’s packaging to explain why one registered trademark might not be enough to fully safeguard your brand. She discusses how trademarks like taglines and logos can strengthen brand reco...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into what to do if your trademark application faces opposition. From understanding the intricacies of the trademark opposition process to navigating the steps to protect your brand, this episode covers it all. We explore why oppositions occur and how to respond proactively. Join us to learn what you need to know to safeg...

In this episode of the Own Your Genius podcast, Attorney Murray dives into the critical importance of rest for business owners. Many entrepreneurs tie their self-worth to the success of their business, but understanding that you and your business are not the same can help shift this mindset. Attorney Murray discusses how giving yourself permission to rest can be the key to long-term success, espec...

In this episode of the Own Your Genius podcast, Attorney Murray dives into the seven common trademark registration mistakes that can cost entrepreneurs time and money. She highlights the importance of thorough trademark clearance searches and choosing the right trademark class, emphasizing how these choices can impact your brand's protection and success. Here are three important takeaways: Con...