Outside the Treatment Room

How do we improve our sales when we are not “sales people”?  Make no mistake, this is a sales job.  Whether we are doing services for our clients or recommending retail it is all sales.  But it doesn't have to be "Salesy".  We talk about successful businesses such as Mary Kay Cosmetics and Zappos and what kind of sales philosophy they used then interpret that in our own sales journeys.   We discus...

Most of us are in a recession.  This podcast goes over the ways to gain new clients in a recession as well as nurture the clients you have.   Give your clients value, rather than discounts.  Let people know about you. Update your webpage Take care of your existing clients Stay out of Crisis mode! Put a loyalty system in place Diversity income streams Know that you are not alone!   If you would lik...

This episode is about overcoming objections and changing that no into a yes to get the sale.  Are we unintentionally creating objections ourselves? How do we deal with customer objections? Have you had these thoughts? My clients can't afford this They are going to say no so I won’t even ask. Some of our client's objections are: I can't afford it! Of course this is number one! I don't think this wi...

This week's episode is about my pet peeve.  Should your existing clients be charged more than new clients? Why do some businesses only offer discounts to new clients?  New customers get better deals because companies need to offer discounts to encourage you to join. How do they make up for these costs? The existing, loyal clients pay more! How does this work?  Why do some clients stay and some cli...

This week's episode we go through 4 steps to engaging social media posts Start a conversation Share emotions Sense of urgency Share the love As small business owners we only have limited time.  Most of us to all aspects of the business so your social media should be targeted as much as possible to your ideal client.   If you need help finding your ideal client or have other business development qu...

This week's episode is about Black Friday but the strategies can be used towards any sale or event. We have split the podcast in three sections: Preparation During the event Post sale 1) In prepping for your sale: Get Started.   Plan your dates What will you  sell?    How to add value to your services Think like a customer   2) During the Event: online sales page Be prepared for questions. Make su...

Why do clients choose your business over another? Hint hint, it’s you! Something I always ask my coaching clients is why would someone choose your business over another?  Why are they really coming to you? It’s your personality, it’s your service, it’s your connection. It’s the way you greet them, it’s the way you ask about their family, it’s the way you make them feel comfortable, it’s the way yo...

Our goal is to increase your profits.  Here are six ways! #1 Beware of The loss leader #2 Choose the services you offer carefully. #3 The 80/20 rule #4 lower your expenses #5 retail  #6 Value your time     Thank you for tuning into this episode of the Outside the Treatment Room podcast!   Connect with Us: Instagram: www.instagram.com/rosegoldlearning Facebook:  www.facebook.com/rosegoldl...

Sometimes we need to talk things out to feel better.  Being a business owner is hard.  Listen in for a few tips to improve our week. In this week's podcast I'm feeling down with my business due to the recession. I want you know to that we all have these feelings of frustration and feeling drained.  My goal in this podcast is to help you improve your business and make you more profitable. The bonus...

What problem does your business solve? Lately it’s been tough fighting for our share of time/ space in the market making it even more important to know what your business brings to your clients.  Define the problem that you want to solve for your clients Provide specialized services Make it easy for clients to book in and buy from you Put yourself in your client's shoes Hone in on your brand ident...

What will a strong ending to a calendar year do for you? Achieving your goals and finishing the year strong can give you a sense of accomplishment and boost your confidence.   We go over three ways to finish this year strong! #1 Create a safety net to lower your anxiety and have less stress about money #2 .  Finish three important tasks that have a positive impact on your business.  This might tak...

The service industry has been hit hard with lack of clients as well as lack of staff.  Most service based businesses were very slow this past summer.  This has resulted in a lack of motivation in our staff and ourselves.   We need to use our down time to work on our businesses.   Listen to the podcast for three ways to work on your business during slow times. #1 Send out a newsletter #2 Do a givea...

Katie Marshall is my guest on this episode of Outside the Treatment room. She is a medical esthetician, acne specialist, and functional nutritionist, as she explores popular topics on skin, acne, hormones, gut health, and nutrition.   Katie is the owner/ operator of MBK (MeByKatie.com), the MBK Acne Detective Professional Estheticians Course and industry leader in acne and the relationship with gu...

This episode of Outside the Treatment Room is about connections.  If you don't connect with your client why would they ever come back? Providing an excellent service is not enough. There are many talented beauty specialists out there to choose from.  Listen to this week's episode to learn about two clients' pain points and how you can overcome them. Client is nervous to come in Client doesn't feel...

Thank you for tuning into this episode of the Outside the Treatment Room podcast!   Connect with Us: - Instagram: www.instagram.com/rosegoldlearning - Facebook:  www.facebook.com/rosegoldlearning - Email: info@rosegoldlearning.com If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you! Stay inspired and keep g...

This is a great interview (about 40 min) about Zensa numbing cream (Zensa lidocaine cream) with Nabil Khan, Senior Sales Development at Alera Skin.   We sell Zensa lidocaine to our clients at Spa Olivia to use prior to laser hair removal, waxing or sugaring if the client wishes to reduce any discomfort from treatments.  The cream is applied at home and they come to the appt with the cream on cover...

Luba is Bryght's CEO and Founder, and she has been in the beauty industry for over 20 years with experience from retail, to National Cosmetics Manager of a Canadian beauty chain, owning 2 beauty salons in 2 countries, and now CEO & Founder of Bryght. In 2020 Luba was diagnosed with Triple Negative Breast Cancer, and as soon as her oncologist said, “Your skin is going to burn, peel, blister, and hy...

In this podcast we talk about increasing profit using retail. We want you to make more money!   By selling products that you use and trust your clients will also use and trust them.  We talk about the top three ways to increase your retail sales: 1)  Learn and train your staff and yourself about your retail items 2) Bundle your products 3) Make sure your clients always have the best customer exper...

Episode 5 - Top 3 Ways to Get New Clients 1) Find your client- We give you some tips about bringing in the best client for you! 2) Find your niche- Structure your business to focus on your best skills and become the expert 3) Get reviews- When customers read positive reviews about your services, they feel confident booking with you.  Enjoy a story of a major fail on my part doing a brazilian wax o...

Has tipping gotten out of control? We take a look at the tipping culture in North America compared to other parts of the world. See what other countries think of North American standards.  We discuss the movement to tipless businesses and we give suggestions of how to improve the tips you bring in.  Thank you for tuning into this episode of the Outside the Treatment Room podcast!   Connect wi...

Join us as we talk about visiting the IESCS and IBS hair and esthetics show in Las Vegas! Thank you for tuning into this episode of the Outside the Treatment Room podcast!   Connect with Us: Instagram: www.instagram.com/rosegoldlearning Facebook:  www.facebook.com/rosegoldlearning Email: info@rosegoldlearning.com If you enjoyed this episode, please consider leaving a review and subscribi...

This episode talks about perceived value of services and how to charge your worth! Thank you for tuning into this episode of the Outside the Treatment Room podcast!   Connect with Us: - Instagram: www.instagram.com/rosegoldlearning - Facebook:  www.facebook.com/rosegoldlearning - Email: info@rosegoldlearning.com If you enjoyed this episode, please consider leaving a review and subscribing. Your su...

Looking for help starting out in the beauty industry? Join us for this first episode.   Thank you for tuning into this episode of the Outside the Treatment Room podcast!   Connect with Us: Instagram: www.instagram.com/rosegoldlearning Facebook:  www.facebook.com/rosegoldlearning Email: info@rosegoldlearning.com If you enjoyed this episode, please consider leaving a review and subscribing...