Outside the Treatment Room

🎙️ Episode Notes: Digital Marketing is Essential Podcast: Outside the Treatment Room Host: Connie Holm Welcome back to Outside the Treatment Room ! After a short pause, I'm back and diving into a topic that can transform your beauty business — Digital Marketing ! In this episode, I’m sharing a beginner-friendly overview of essential digital marketing strategies for estheticians, spa owners, and be...

Podcast Episode Notes: Focus on What You Can Control Episode Title: Focus on What You Can Control Podcast: Outside the Treatment Room Host: Connie Holm Episode Overview Feeling overwhelmed by things outside your control? Whether it’s client cancellations, social media algorithms, or personal challenges, it’s easy to get stuck in frustration. In this episode, we’re shifting our focus to what we can...

Podcast Show Notes Podcast Title: Outside the Treatment Room Episode Title: Quick Cash Strategies for Beauty Pros Host: Connie Holm Episode Summary: In this episode of Outside the Treatment Room, host Connie Holm shares practical and creative strategies for beauty professionals to generate quick cash. Whether you’re a solo esthetician, lash artist, nail tech, or spa owner, these tips will help you...

Episode Notes: How to Use AI to Create Social Media Posts Introduction Welcome to Outside the Treatment Room , the podcast about the business side of the beauty industry. I’m your host, Connie Holm. Today’s topic can save you hours every month and, when used efficiently, even hours every week: How to use AI to create engaging and effective social media posts for your business . What is AI? AI stan...

Episode Notes: Outside the Treatment Room Episode Title: Three Big Goals for Your Business in 2025 Host: Connie Holm Episode Overview: Happy New Year, esties! In this first episode of 2025, Connie Holm dives into the art of goal-setting for solo estheticians. If you’re feeling overwhelmed by the many hats you wear, narrowing your focus to just three major goals can make a huge difference in your b...

Podcast Episode Notes Welcome to Outside the Treatment Room The podcast about the business side of the beauty industry. I’m your host, Connie Holm. Episode Title: Are You Earning Less Than Minimum Wage?   Introduction Welcome back to Outside the Treatment Room ! Today we’re tackling a tough topic that might make you a little uncomfortable: Are you unknowingly earning less than minimum wage? In thi...

Episode Notes: Why Clients Should Book With YOU Podcast Title: Outside the Treatment Room Host: Connie Holm Introduction  Welcome to Outside the Treatment Room ! In this episode, we explore how estheticians can stand out in the competitive beauty industry. Whether you're starting fresh or have a loyal client base, discover practical strategies to ensure clients choose you every time. Key Takeaways...

How to Prioritize Your Time Welcome to Outside the Treatment Room , the podcast that explores the business side of the beauty industry! I’m your host, Connie Holm. Today, we’re tackling a topic every business owner faces: prioritizing your tasks. With a long to-do list, it’s easy to get overwhelmed, but knowing what’s most important can make all the difference. Episode Highlights Understanding the...

Show Notes for Outside the Treatment Room Episode Title: Educating Clients on New Services: Making the Introduction Smooth and Engaging Episode Description: Welcome back to Outside the Treatment Room , the podcast exploring the business side of the beauty industry! I'm your host, Connie Holm, and today we’re diving into a vital topic for any beauty professional introducing new services—effective c...

Episode Title: How to Close the Sale Host: Connie Holm Episode Summary: In today’s episode, we’re diving into one of the most crucial skills for service-based professionals—closing the sale. Connie Holm shares strategies learned from recent experiences at major events like the National Women's Show and the Ottawa Wedding Show, where she and her team showcased Spa Olivia's offerings. Whether you're...

Episode Title: Balancing Family Life and Work Life Episode Summary: In today’s episode of Outside the Treatment Room , Connie Holm takes a personal approach to one of the biggest challenges estheticians face—balancing family responsibilities with a thriving beauty business. Whether you’re a parent, spouse, or caregiver, juggling these roles with a career in esthetics can be overwhelming. Connie of...

Podcast Notes: "Outside the Treatment Room" Episode: Refocusing Business  Episode Summary: In this episode, host Connie Holm dives into how estheticians can refocus and realign their service-based businesses for sustainability and long-term success. Connie walks listeners through recognizing when it’s time for a reset, streamlining their services, optimizing operations, refreshing their marketing...

Episode Title: Breaking Out of Your Shell: Growing Your Beauty Business as a Shy Entrepreneur Host: Connie Holm Podcast: Outside the Treatment Room   "Welcome to today’s episode of Outside the Treatment Room , where we talk about the business side of the beauty industry. I’m your host, Connie Holm. If you're a shy entrepreneur and feel like your personality might be holding you back from growing y...

Podcast Show Notes: Episode Title - "Boost Your Marketing Leveraging Social Proof" Episode Summary: Welcome back to Outside the Treatment Room , the podcast that dives deep into the business side of the beauty industry. In this episode, host Connie Holm shares powerful strategies to help you boost your beauty business using the concept of social proof. Learn how to attract more clients, enhance en...

Show Notes: Experiencing the Spa World as the Client Podcast Title : Outside the Treatment Room Episode : Experiencing the Spa World as the Client Host : Connie Holm Episode Overview In today’s episode, we take a deep dive into the client’s perspective in the spa industry. Host Connie Holm flips the usual discussion on its head by walking through what it’s like to sit in the client’s chair. From t...

Podcast Show Notes: Doubling Your Income This Month Episode Title: Doubling Your Income This Month Host: Connie Holm Podcast: Outside the Treatment Room Episode Summary: In this episode of Outside the Treatment Room , host Connie Holm dives into the ambitious yet achievable goal of doubling your income in a single month. While it may sound daunting, Connie breaks down actionable strategies that ca...

Welcome to this week's episode of Outside the Treatment Room, where we dive into the business side of the beauty industry. Today, we're tackling a topic that many spa owners can relate to: feeling stuck in your marketing efforts. Whether you've been in business for years or are just starting out, it's not uncommon to hit a wall when it comes to promoting your spa. In this episode, we explore why t...

 Communicating with Your Clients Introduction: This week's podcast emphasizes the critical role of communication in building and maintaining successful client relationships. Effective communication can significantly impact the success of a business. Segment 1: Importance of Good Communication Communication builds trust and strengthens relationships with clients. Regular client feedback is crucial...

The podcast episode, "What Small Businesses Can Learn from the Olympics," explores valuable lessons that small business owners can draw from the Olympic Games. The host, Connie Holm, outlines five key takeaways: The Power of Preparation : Olympic athletes spend years preparing for their events, emphasizing the importance of planning and preparation in business. The Importance of a Strong Team : Ju...

In this recession we have seen our appt numbers drop.  Here are some strategies to retain your existing clients. Listen in for these 12 strategies: Open Communication Flexible pricing and payment options Demonstrate your value Improve your customer service Enhance your value Strengthen Relationships Problem Resolution Continuous Improvement Adaptability Financial management Seek professional advis...

How do you know its time to pivot in your business? In this episode we talk about what it means to pivot and how to go through the steps from planning to execution What does it mean to pivot? Why would you need to pivot? Where does your business stand? Once you've identified an opportunity, it's time to plan and implement your pivot Measuring success and review Let me know If there is anything I c...

Profit is often misunderstood as greed, but it’s crucial for sustaining and growing your business. In this episode, I address the misconceptions around pricing and profit, spurred by a heated discussion I witnessed on social media. We’ll break down why charging appropriately for your services is not only fair but necessary for your business’s longevity. We’ll explore how to calculate your true cos...

Greeting customers warmly, whether it’s in person, over the phone, via social media or by email. A friendly, helpful demeanor can turn a curious visitor into a loyal customer. Remember, you never get a second chance to make a first impression. We will go through steps staring with greeting the client, what to do when there are complaints, how to add value, The Financial Impact of Great Customer Se...

Today's episode is an ode to all the Father's, dads to be, fur dads, angel days, and father figures.  We talk about how my dad formed my love for business and how it still helps me today. Having grown up in a family business (corner store) I was exposed to customer service and sales at a very young age.  I always loved business and knew that I would be a business owner.  Now I love to help others...

Are you a new business that is launching or are you an established business adding a new service? Either way we often add new services to our menu.  In this week's podcast we talk about how I chose a new service to add and why.  We also discuss how to market and get clients excited for a new service.   We talk about how I have added a new service, permanent jewelry to my spa menu and why.  Talk to...