Datadog

Outperform

Business EN ↓ 4 episodes

Outperform is a show dedicated to unlocking the full potential of your business and product by scaling experimentation for data-driven decisions and innovation. Every episode is packed with cutting-edge strategies and practical insights for data scientists, PMs, and engineers alike. We’re exploring topics ranging from A/B testing and AI to creating a culture of experimentation within your organization. Discover how businesses win by driving innovation and better decision-making!

Author

Datadog

Episodes

How Do You A/B Test SEO and GEO? Title Tags, Traffic, and the Truth 04.03.2026 37:42

What does it really mean to run SEO as an experiment instead of a checklist? In this episode, we’re joined by Will Critchlow and Mat Reiss to explore the evolution of SEO and AEO/GEO A/B testing — from enterprise-level experimentation frameworks to a super simple way for any team to get started: title tags. Will breaks down the fundamentals of SEO and AEO/GEO testing and how it differs from tradit...

The State of Feature Flagging in 2026 29.01.2026 27:43

What’s going to happen with the adoption and development of feature flagging tools in 2026? Just ask Aaron Silverman. As an engineering manager at Datadog, Aaron has spent the past year speaking at conferences, meeting engineers, and talking with teams around the world about how they actually use feature flags and why adoption still looks so uneven heading into 2026. In this episode, we explore th...

From Data Scientist to Marketing Leader w/ Sundar Swaminathan (ex-Uber) 11.12.2025 37:04

What happens when data science meets marketing? Just ask Sundar Swaminathan. As the former Head of Brand Marketing Data Science at Uber, he measured and optimized over $1 billion in marketing spend across campaigns. Now he’s taken his career in a slightly new direction as a “marketer with some data science skills” instead of a “data scientist working on marketing” In this episode, we explore th...

How Fyxer AI Runs 20 Experiments/Week with 4 Growth Engineers 03.11.2025 32:29

Imagine a team where each stage of the customer funnel has its own growth engineer experimenting fast, guided by data, and powered by AI. Today’s episode dives into how Kameron Tanseli, Lead Growth Engineer at Fyxer AI, blends code, marketing, and curiosity to drive high velocity growth. Tanseli shares how tools like Codex and Greptile turn AI into an accelerator for rapid iteration and why cultur...