Outperform

What does it really mean to run SEO as an experiment instead of a checklist? In this episode, we’re joined by Will Critchlow and Mat Reiss to explore the evolution of SEO and AEO/GEO A/B testing — from enterprise-level experimentation frameworks to a super simple way for any team to get started: title tags. Will breaks down the fundamentals of SEO and AEO/GEO testing and how it differs from tradit...

What’s going to happen with the adoption and development of feature flagging tools in 2026? Just ask Aaron Silverman. As an engineering manager at Datadog, Aaron has spent the past year speaking at conferences, meeting engineers, and talking with teams around the world about how they actually use feature flags and why adoption still looks so uneven heading into 2026. In this episode, we explore th...

What happens when data science meets marketing?   Just ask Sundar Swaminathan. As the former Head of Brand Marketing Data Science at Uber, he measured and optimized over $1 billion in marketing spend across campaigns. Now he’s taken his career in a slightly new direction as a “marketer with some data science skills” instead of a “data scientist working on marketing”  In this episode, we explore th...

Imagine a team where each stage of the customer funnel has its own growth engineer experimenting fast, guided by data, and powered by AI. Today’s episode dives into how Kameron Tanseli, Lead Growth Engineer at Fyxer AI, blends code, marketing, and curiosity to drive high velocity growth. Tanseli shares how tools like Codex and Greptile turn AI into an accelerator for rapid iteration and why cultur...