Orthodontic Products Podcast

GUEST: Andrea Cook, Andrea Cook Consulting EPISODE DESCRIPTION: Summer often brings an influx of urgent calls to the orthodontic practice, typically driven by bond failures and lost retainers or aligners from patients on vacation. But according to practice management consultant Andrea Cook, the first step to managing this seasonal spike is changing how your practice views these disruptions. In thi...

Guest: Ty Ramsey, Professional Transitions Strategies (PTS) Episode Description: Are you considering partnering with a Dental Support Organization (DSO) or Orthodontic Support Organization (OSO), but worried about what happens to your income after the deal closes? Many orthodontists fear their annual earnings will drop once they transition from private practice owner to partner. In this episode of...

Guest: Gary Salman, CEO of Black Talon Security Episode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Gary Salman, CEO of Black Talon Security, to recap a sobering panel from the recent AAO Annual Session on the realities of cybercrime in the orthodontic industry. Moving past standard prevention advice, they delve into the harsh reality of navi...

Guest: Dr Terry Sellke, DDS, MS Episode Description: What if you could reduce clear aligner treatment times by 25% and use 40% fewer aligners per case? In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner speaks with Dr Terry Sellke about the material science making these metrics a reality. They dive into a recent independent retrospective study from the Un...

Guest: Darren Buddemeyer, CEO of DynaFlex Episode Description: While clear aligners have dominated orthodontic conversations in recent years, new industry data indicates a shift back toward traditional braces. In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison Werner talks with Darren Buddemeyer, CEO of DynaFlex, about the renewed interest in the bracket catego...

Guest: Roger P. Levin, DDS Episode Description: The latest Orthodontic Products Levin Group Annual Practice Survey reveals that while 2025 was a year of stable production, those top-line numbers are masking a growing profitability crisis. In this episode, host Alison Werner welcomes Dr Roger Levin, CEO and founder of Levin Group, to break down the data and explore the critical disconnect between s...

Guest: Lisa Davison, DDS, MS Episode Description: While aligners often dominate the conversation around aesthetic treatment, fixed appliances remain a critical tool for orthodontists. In this episode of the Orthodontic Products Podcast, sponsored by Solventum, host Alison Werner speaks with Dr Lisa Davison about how she integrates ceramic brackets into her busy practice. Davison shares insights on...

Guest: Jessie Pressman, People + Practice Episode Description: Online reviews have long been a factor in how patients choose an orthodontic practice, but the rise of AI is fundamentally changing their role. In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jessie Pressman about this critical shift. They explore how reviews no longer just influence perception but di...

Guest: Jason Sherbel, DDS, MS Episode Description: In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison Werner speaks with Jason Sherbel, DMD, MS, about his transition to a passive self-ligating (PSL) bracket system to support his growing practice. Sherbel explains that the switch was not about chasing a trend but rather solving specific inefficiencies—such as in...

Guest: Mark J. Bronsky, DMD, MS Episode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Mark Bronsky to discuss the increasing commercial influence on clinical practice. As the marketplace floods with new technologies and branded systems, Dr. Bronsky shares his candid perspective on maintaining clinical autonomy and ensuring treatment decisio...

As consolidation continues to reshape the specialty, the "exit versus expand" question is becoming relevant for orthodontists earlier in their careers. It’s no longer just a retirement decision—it’s a strategic choice about valuation, risk, and long-term wealth accumulation. In this episode of the Orthodontic Products Podcast , host Alison Werner sits down with Ty Ramsey, a mergers and acquisition...

Guest: Jeremy Manuele, DMD Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jeremy Manuele, DMD, about navigating the transition to digital indirect bonding (DIB). While interest in DIB has grown, the crowded landscape of systems—from fully customized platforms like LightForce to semi-customized options like KLOwen and bracket-agnostic software l...

👤 Guest: Stephanie Gans, DDS, Senior Scientist & Professional and Scientific Relations Manager, Crest + Oral-B 📌 Episode Overview: Orthodontic treatment success depends on more than biomechanics—it hinges on patients maintaining strong oral health throughout treatment. In this episode, sponsored by Proctor & Gamble Crest + Oral-B, explore the oral health challenges common to both bracket...

👤 Guest: Amy Epstein, MBA, People + Practice 📌 Episode Overview: Branding isn’t just a logo—it’s the promise your practice makes and consistently delivers. In this episode, we dig into how orthodontic practices can evolve their brand without losing the trust and recognition they’ve built. Amy Epstein explains when to consider a refresh vs a full rebrand, how to communicate change to protect equi...

👤 Guest: Ricky Caples, DDS, MS Sponsored by: Ormco 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr Ricky Caples of Caples and Robinson Orthodontics in Monroe, La, about his transition to Ormco’s Spark Aligners and how clear aligners have reshaped his approach to treatment. He shares insights on patient comfort, workflo...

Guest: Jeremy Manuele, DMD, orthodontist, Hamilton & Manuele Orthodontics (Las Vegas) 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Dr Jeremy Manuele about the move from thermoformed aligners to direct-print aligners and how this shift is changing in-office workflows. He shares how his team integrated direct printing into their daily op...

Guests:  🔹 Allison Hale, Practice Consultant and COO, Parks Orthodontics 🔹 Ty Ramsey, Mergers & Acquisitions Advisor, Professional Transition Strategies 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with two guests who bring different but complementary perspectives on OSO and DSO partnerships. Allison Hale offers the practice owner’s insid...

Guest: Dr Robert “Tito” Norris, Orthodontist, Stone Oak Orthodontics 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX , host Alison Werner talks with Dr Robert “Tito” Norris about why he made the decision to switch from a major aligner system to OrthoFX. Drawing from more than 30 years in practice—and his own experience as a patient—Norris explains the...

Guest: Dr Steven Siegel, AAO President 📌 Episode Overview:  In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Steven Siegel, president of the American Association of Orthodontists (AAO), to discuss the newly released 2025 Economics of Orthodontics Survey. This in-depth survey takes a closer look at the state of orthodontic practice across the U.S. and Cana...

Guest: Jeff Slater, Vice President of Operations, Kaleidoscope 📌 Episode Overview: Search is changing—and fast. In this episode, Orthodontic Products editor Alison Werner sits down with Jeff Slater of Kaleidoscope to explore how orthodontic practices can stay visible as patients turn to AI tools like ChatGPT, Siri, and Google’s AI Overviews for answers. Building on his recent article for Orthodon...

Guest: Cassie Kellner, Founder and Owner of Everbloom Episode Overview: In this episode of the Orthodontic Products Podcast , host Alison Werner is joined by consultant Cassie Kellner to explore how the DISC behavioral assessment can be used to build more cohesive orthodontic teams. Cassie breaks down the four DISC personality types—Dominance, Influence, Steadiness, and Conscientiousness—and share...

Guests: Andrea Cook and Jackie Dorst Episode Overview: Orthodontic consultants Andrea Cook and Jackie Dorst, RDH, BS, join host Alison Werner to explain how misinformation—and simple habit—can derail OSHA and infection-control compliance in an orthodontic practice. They outline the real-world risks (from six-figure fines to failure to attract great new hires), identify reliable sources for up-to-d...

Guest: Mary Kay Miller, CEO and owner Kaleidoscope Description: Align Technology is cracking down on the use of its Invisalign trademark—and orthodontic practices need to pay attention. In this episode, Orthodontic Products Editor-in-Chief Alison Werner sits down with orthodontic marketing expert Mary Kay Miller to explain what this enforcement means for your website, social media, ads, and printe...

Host: Alison Werner Guest: David Cohen, Attorney and Chairman, Cohen Property Law Group Topic: Protecting Your Practice from Hidden Lease Clauses In this episode, attorney David Cohen joins host Alison Werner to shed light on the hidden lease provisions that can undermine the profitability, flexibility, and future sale of your orthodontic practice. Cohen, who specializes in dental practice transac...

In this episode of the Orthodontic Products Podcast , sponsored by OrthoFX , host Alison Werner talks with the company's President and Co-Founder Ren Menon about how the company’s full-service platform helps orthodontic practices reduce friction and improve outcomes. Menon highlights OrthoFX’s growing aligner portfolio, including the FDA-cleared AirFlex, designed for shorter daily wear with fewer...