Orthodontic Products Podcast

In this episode of the Orthodontic Products Podcast, we discuss the growing role of airway-friendly orthodontics in treating upper airway obstruction and sleep-disordered breathing. Dr Robert "Tito" Norris, an orthodontist with a focus on airway management, explains how orthodontists can go beyond aesthetic treatment and have a significant impact on their patients' overall health and well-being. N...

In this episode of the Orthodontic Products Podcast , host Alison Werner is joined by Dr Roger Levin, CEO of the Levin Group, to break down the findings of the fourth annual Orthodontic Products–Levin Group Practice Performance Survey. Recorded after recent economic shifts, the conversation places the 2024 data in the broader context of uncertainty and change. Levin discusses how orthodontists can...

🎙 Host: Alison Werner 🎧 Guest: Dr. Nadia Nizam, orthodontist and private practice owner in Calgary, Alberta In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr. Nadia Nizam about building a scalable, efficient orthodontic practice while balancing clinical innovation and leadership as a woman in a changing industry. The conversation covers her...

In this episode, sponsored by A-dec , we’re diving into a topic that directly impacts your daily comfort and long-term health: ergonomics in the orthodontic practice. From stools to patient chairs and delivery units, the design of your clinical space can either support your health or contribute to chronic pain and fatigue. If you’ve ever ended the day with neck, shoulder, or back pain—or want to a...

👤 Guest: Mary Kay Miller, CEO and Owner of Kaleidoscope In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Mary Kay Miller about the growing impact of Google’s AI on local business search—and what that means for orthodontic practices. Miller, a long-time expert in orthodontic marketing, explains how recent changes to Google’s algorithms, security protocols, and bus...

As orthodontists move through 2025, revenue growth remains a top priority, but outdated and fragmented technology systems continue to hold many large practices and orthodontic support organizations (OSOs) back. In this episode of The Orthodontic Products Podcast , host Alison Werner speaks with Eric Giesecke, CEO of Planet DDS, about how modern, cloud-based practice management systems can help ort...

In this episode of the Orthodontic Products Podcast, host Alison Werner speaks with Cassie Kellner, founder of Everbloom, an orthodontic consulting firm. With over 20 years of experience in the orthodontic field, Cassie discusses why private practices should rethink their onboarding approach. She highlights the differences between training employees with and without orthodontic experience, the pit...

Join host Alison Werner as she speaks with Dr Colby Gage, a board-certified orthodontist and founder of LevelUp Orthodontics in Parker, Colo. In this episode, sponsored by Ormco, Gage shares his insights on how digital workflows and data-driven strategies are transforming orthodontic practices. He discusses the impact of Ormco’s product innovations, including the Damon Ultima bracket, Spark aligne...

In this episode, host Alison Werner sits down with Leon Klempner, DDS, CEO of People + Practice, an orthodontic marketing agency, and host of The Golden Age of Orthodontics Podcast. Together, they explore the nuanced topic of measuring return on investment (ROI) in marketing campaigns for orthodontic practices. Dr. Klempner shares his expertise on effective strategies, common pitfalls, and actiona...

Host: Alison Werner In this bonus episode, host Alison Werner explores products featured in Orthodontic Products' annual Product Focus issue. Through insightful conversations with company representatives, you'll learn about the latest offerings that can enhance your practice efficiency, patient care, and clinical outcomes. Highlights from the Episode Allure Orthodontics - Allure Mini Twin Brackets...

In this episode, host Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the essential strategies for orthodontists preparing to sell their practices or transition into retirement. They emphasize the importance of a robust marketing strategy, the need for clear messaging, and the coordination required between buyers and sellers. The conversation also touches on the emotional as...

In this episode, host Alison Werner and Leon Klempner, DDS, CEO of People + Practice, discuss the essential marketing strategies that orthodontic practices should adopt during significant mid-career transitions, such as bringing on associates, acquiring new practices, and opening new offices. They emphasize the importance of communication, trust, and community engagement to ensure smooth transitio...

In this episode, Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the critical aspects of marketing strategies for orthodontic practice startups. They emphasize the importance of establishing a unique value proposition, building trust and credibility in the community, and optimizing digital properties such as websites and social media. The conversation also highlights the dif...

In this episode of the Orthodontic Products Podcast , Cassie Kellner, founder of Everbloom, shares strategies for building a thriving team culture in orthodontic practices. She emphasizes trust, bridging generational gaps, and leadership's role in fostering connection through initiatives like buddy systems, team meetings, and growth plans to improve collaboration and retention. 

In this episode of the Orthodontic Products podcast, Oliver Gelles, chief marketing officer at OrthoFi, talks about the importance of adopting limited treatment programs in orthodontics. He discusses the current trends in the industry, particularly the decline in adult aligner starts, and explores strategies to address clinical objections and profitability concerns. Oliver emphasizes the need for...

In this episode of the Orthodontic Products podcast, Dr. Mike DePascale discusses the advancements in aligner treatment, the increasing demand from informed patients, and the evolution of Spark aligners. He shares insights on how aligners are being used effectively in various cases, the simplicity of the Spark treatment planning platform, and his personal experience with the product's development....

In this Orthodontic Products podcast episode, cybersecurity expert Gary Salman explains how orthodontic practices are increasingly becoming targets for cyberattacks like ransomware. He shares essential strategies for protecting sensitive data, from implementing multi-factor authentication to performing regular vulnerability scans. 

In this episode of the Orthodontic Products Podcast, Roger Levin, DDS, of Levin Group, discusses the "Seven Reasons Your Staff Meetings Will Fail and What You Can Do About It." Levin provides valuable insights into why staff meetings often underperform and offers strategies to improve their effectiveness, especially in orthodontic practices.

In this episode of the Orthodontic Products podcast, OrthoFX co-founder and president Ren Menon, talks about the company's new NiTime clear aligners and how they achieve similar treatment times with less wear time for patients.

This episode of the Orthodontic Products Podcast, hosted by Alison Werner, focuses on the support services offered by the College of Diplomates of the American Board of Orthodontics (CDABO) to help orthodontists during the board certification process and throughout their careers. Featuring Jane Wright, DDS, MS, a board-certified orthodontist and CDABO Council member, the episode delves into variou...

In this episode, Brady Petersen, DMD, MS and Kory Grahl, DMD, FAGD, co-owners of the Las Vegas practice Orthobar, talk about the key role the Damon Ultima system played in launching their new practice.

In this episode of the Orthodontic Products podcast, Eric Cohen, CEO of Merchant Advocate explains how hidden credit card payment processing fees can affect a practice’s bottom line and what you can do to fix it.

In this episode of the Orthodontic Products podcast, Tony Peniche of the consultant firm Peniche & Associates talks about the process of branding an orthodontic practice, delving into the do’s and don’ts when it comes to creating a unique and consistent brand.

On this episode of the Orthodontic Products podcast, Mark Ross and Michael Ventriello, co-founders of PitchIt DDS, talk about their new investor presentation creation service for dental startups and offer their advice for creating a compelling pitch for investors.

On this episode of the Orthodontic Products podcast, we take a deep dive into the Dolphin practice management platform with longtime user Rebecca Pickett, treatment coordinator for Pickett Orthodontics in Mobile, Alabama.