OrionX.net

Twitter deal's backchannel texts. Is "Distinctive" sufficiently "differentiated"?! Complexities of marketing data. Marketing Mix-it-up! [audio mp3="https://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_018_Musky-Texts_Distinctive_Data_Mix-It-Up_20221029.mp3"][/audio] The post Mktg_Podcast-18: Musky Texts, Distinctive, Data, Marketing Mix-It-Up appeared first on OrionX.net .

We are delighted to havet Kathy Yelick as our special guest to celebrate the Exascale Day (10/18). Dr. Yelick is the Robert S. Pepper Distinguished Professor of Electrical Engineering and Computer Sciences and the Vice Chancellor for Research at UC Berkeley, and Senior Faculty Scientist at Lawrence Berkeley National Laboratory. [audio mp3="http://orionx.net/wp-content/uploads/2022/10/040@HPCpodcas...

Blades are shipping for the storied Aurora exascale supercomputer. The well-crafted and executed Intel Innovation Day. Linux wars. And the Tesla AI day. [audio mp3="http://orionx.net/wp-content/uploads/2022/10/039@HPCpodcas_Aurora_Intel_Linux-Wars_Tesla_20221012.mp3"][/audio] The post @HPCpodcast-39: Aurora, Intel Day, Linux Wars, Tesla Day appeared first on OrionX.net .

Acupuncture for "ED"?! Yes, it's a thing and a case study in this episode. How do you position and message and demand-gen for it? Let's not lose touch with why marketing is needed. And AMA's definition marketing wants to be taken apart. [audio mp3="http://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_017_Case-Study-ED_Losing-Sight_CMO_20221011.mp3"][/audio] The post Mktg_Podcast-17: Case Stud...

We caught up with Steve Conway , well-known HPC executive and analyst formerly with IDC and Hyperion Research, in an engaging and wide ranging discussion of HPC technology and policy trends. [audio mp3="http://orionx.net/wp-content/uploads/2022/09/038@HPCpodcas_Steve-Conway_Heterogeneity_Global-HPC_HR-Talent_20220928.mp3"][/audio] The post @HPCpodcast-38: Steve Conway on HPC Technology and Policy...

How did Richard Feynman end up playing the bongo drums? How did a new take on Amdahl's Law helped propel massively parallel computing and become Gustafson's Law? And what's wrong with IEEE 754 number format that the new Posit format fixes? We go to the source as we welcome special guest John Gustafson in another very lively conversation. [audio mp3="http://orionx.net/wp-content/uploads/2022/09/037...

Netflix's move to the cloud, ESG and HPC data, Formula-1 racing, and cloud configurations and interconnects for HPC and AI workloads. Cool stories and valuable insights in this episode as we get together with tech luminary and OrionX partner Adrian Cockcroft . [audio mp3="http://orionx.net/wp-content/uploads/2022/09/036@HPCpodcas_Adrian-Cockcroft_Cloud_ESG_20220914.mp3"][/audio] The post @HPCpodca...

Hot Chips conference: UCIe, 3D packaging, Silicon Photonics, inference in the device or in the data center, edge, CXL, code generation. Update on Quantum Computing. And dedication ceremonies for the Frontier exascale system. [audio mp3="http://orionx.net/wp-content/uploads/2022/09/035@HPCpodcas_Hot-Chips_Quantum_Frontier_20220907.mp3"][/audio] The post @HPCpodcast-35: Hot Chips Conference, Quantum...

Why some companies thrive during recession, or pandemic, or when the going gets tough. The misguided nature of worker productivity score/software. And touching on Ethics of Marketing, a topic we will come back to in future episodes. [audio mp3="http://orionx.net/wp-content/uploads/2022/09/Mktg_Podcast_016_Mktg-During-Recession_Mktg-Ethics_20220924.mp3"][/audio] The post Mktg_Podcast-16: Marketing...

Every company spends money on Lead Generation. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts, and we go over many. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_015_Lead-Generation_20220829.mp3"][/audio] The post Mktg_Podcast-15: Lead Generation appeared first on OrionX.net .

When does "nudging" becoming "nagging"? Behavioral science studies aim to understand the impact of choice architecture and publication bias. What is "Growth Hacking" and why is it too dangerously close to crossing ethical lines? [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_014_Nudging_Growth-Hacking_Ethics_20220824.mp3"][/audio] The post Mktg_Podcast-14: Nudging, Growth Ha...

After several years of experimentation and various consortia, CXL is emerging as the standard for advanced functionality for fabric technologies. We also discuss some of the details of the CHIPS and Science Act that was recently passed in the US. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/034@HPCpodcas_CXL-Chips-Science-Act_20220818.mp3"][/audio] The post @HPCpodcast-34: CXL, CHIPS A...

The OrionX Download podcast is back with a new episode on the latest in Fintech and Crypto with Shahin Khan and Stephen Perrenod. From Stephen's newly released CryptoSuper500 report to the latest on CBDCs, NFTs, DeFi, and regulations, the team offers the same realistic perspective and analysis that have made previous episodes so popular. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/OXD...

We caught up with Melyssa Fratkin , Industrial Programs Director at the Texas Advanced Computing Center (TACC) , and co-chair of Texas Women in HPC to discuss the state of Equity, Diversity, and Inclusion in HPC and her recommendations on how to accelerate progress in this important area. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/033@HPCpodcas_Equity-Diversity-Inclusion_Melyssa-Frat...

Doug points out a glaring gap in a report on advertising effectiveness, as we look for Product and Place in it! Next is customer references and testimonials in B2B and B2C and how to choreograph and manage them. Join us! [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_013_Advertising-Effectiveness_Customer-Testimonials_20220803.mp3"][/audio] The post Mktg_Podcast-13: Advertis...

A lot has changed in HPC and a lot has changed in marketing. What should smart organizations do to improve their market presence? We discuss this with special guest and "SC Perennial" Mike Bernhardt . [audio mp3="http://orionx.net/wp-content/uploads/2022/07/032@HPCpodcas_Marketing-in-HPC_20220724.mp3"][/audio] The post @HPCpodcast-32: The Role of Marketing in HPC appeared first on OrionX.net .

Following reports that ASML is under diplomatic pressure to regulate the export of its fabrication equipment to China, we discuss market data, other suppliers, and some of ASML's own suppliers. We also set up for future drill-down on HPC software, and welcome suggestions for guests who can shed light on various parts of it. [audio mp3="http://orionx.net/wp-content/uploads/2022/07/031@HPCpodcas_ASM...

Time to discuss pricing in B2B and B2C and the many parameters that go into it. But first: what happens when a want ad demands so many skills and qualifications that nobody would qualify? [audio mp3="http://orionx.net/wp-content/uploads/2022/07/Mktg_Podcast_012_Hiring-a-SuperHero_4Ps-Price_20220716.mp3"][/audio] The post Mktg_Podcast-12: Pricing, and “So, you want to hire a super hero!&#8221...

Following the Request for Information (RFI) issued last week by the DOE , we caught up with Dr. Horst Simon to take us through how the DOE is gearing up to go beyond Exascale. A very insightful conversation touching on many aspects of what's next! [audio mp3="http://orionx.net/wp-content/uploads/2022/07/030@HPCpodcas_DOE-RFI-After-Exascale_20220705.mp3"][/audio] The post @HPCpodcast-30: DOE RFI wi...

Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn't happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think. [audio mp3="http://orionx.net/wp-content/uploads/2022/07/Mktg_Podcast_011_Viral-Mktg_4Ps-Product-Place_20220702.mp3"][/audio] The post...

The HPC User Forum held a special event at ORNL last week, included a viewing of the facilities and discussed the future of supercomputing hardware and software and staffing challenges of HPC sites. Doug Black was there. [audio mp3="http://orionx.net/wp-content/uploads/2022/06/029@HPCpodcas_HPC-User-Forum-Frontier_20220630.mp3"][/audio] The post @HPCpodcast-29: Up Close and Personal with Frontier,...

Sentience, consciousness, and personhood, and the urgency of thoughtful social policies based on ethical and legal frameworks. Also the state of Crypto and NFT: technologies that might find valid use cases often manifested as investment vehicles that require close scrutiny. [audio mp3="http://orionx.net/wp-content/uploads/2022/06/028@HPCpodcas_LaMDA-Chatbot-AI_Bitcoin-Crypto-NFT_20220621.mp3"][/au...

Dr. Sterling is Professor of Intelligent Systems Engineering at the Indiana University (IU) School of Informatics, Computing, and Engineering, and President and Co-founder of Simultac. His many achievements include the creation in 1994 of the " Beowulf cluster " with Donald Becker at NASA, a system that helped drive the scale-out computing architecture. [audio mp3="http://orionx.net/wp-content/upl...

Topics today center around the cost and complexity of marketing, hiring marketing talent, and the unique challenges that CMOs face within the C-Suite. Fun times as usual! [audio mp3="http://orionx.net/wp-content/uploads/2022/06/Mktg_Podcast_010_Cost-of-Mktg_Hiring-Career-CMO_20220609.mp3"][/audio] The post Mktg_Podcast-10: Cost, Complexity, Hiring, Succeeding appeared first on OrionX.net .

ISC22, the annual International Supercomputing Conference was held last week in Hamburg, Germany, meeting in person after two years. This is a "postview" of the notable developments at this news-rich event. [audio mp3="http://orionx.net/wp-content/uploads/2022/06/026@HPCpodcas_ISC22-postview_TOP500_Intel_SCC_20220606.mp3"][/audio] The post @HPCpodcast-26: ISC22 Postview: Frontier, Covid, Vendors,...