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Shahin and Doug discuss the value add of retail stores versus direct-to-consumer, personalization and the potential traps of using data in marketing, and television advertising by startups. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_009_D2C-Retail_Personalization_TV-Ads-Startups_20220525.mp3"][/audio] The post Mktg_Podcast-9: D2C Retail, Personalization Data, Startups an...

Winner of the Purple Ribbon Medal, one of Japan's highest honors, Prof. Satoshi Matsuoka oversaw the development and launch of the Fugaku supercomputer, currently number 1 on the TOP500 list. He joins us in a super fun conversation covering a wide range of topics. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/025@HPCpodcas_Purple-Ribbon-Award_Fugaku_Satoshi-Matsukoa_20220525.mp3"][/audi...

Fastest AI supercomputer according to Google, price hikes by TSMC and Samsung, visualization of a black hole in our own galaxy, and IBM's ambitious and well-executed quantum computing roadmap. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/024@HPCpodcas_Fastest-AI-Supercompuer_Chip-Prices_Black-Hole_IBM-Quantum_20220518.mp3"][/audio] The post @HPCpodcast-24: Fastest AI Supercomputer, Chi...

Shahin and Doug talk about the impact of pandemic on financial results, changes in customer buying behavior as a result of work-from-home (WFH) and depending on demographics, and segue into the differences between B2B and B2C marketing. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_008_Pandemic-WFH-Demographics_B2BvB2C_20220508.mp3"][/audio] The post Mktg_Podcast-8: Pandemi...

We cover the Turing Award, TOP500, the state of HPC benchmarks, China's Exascale systems, and future directions in algorithms. We also talk about future of supercomputing and AI systems, and discuss proliferation of new architectures. This is another episode you'd want to listen to more than once! [audio mp3="http://orionx.net/wp-content/uploads/2022/05/023@HPCpodcas_ACM-Tunring-Award-Jack-Dongarr...

Episode 7 of the Marketing Podcast covers topics ranging from the usefulness of gadgets and "mean time to garage sale", to advertising, marketing mix, and conversion factors in a funnel, and depth of knowledge. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/Mktg_Podcast_007_Gadgets_Advertising_Funnel_Knowledge_20220427.mp3"][/audio] The post Mktg_Podcast-7: Gadgets, Advertising, Funnel,...

New research paper puts China's Exascale systems back in the news. And impending acquisition of Twitter leads to a discussion about the positive impact and policy challenges of our tech society. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/022@HPCpodcas_China-Exascale_Tech-Society_20220427.mp3"][/audio] The post @HPCpodcast-22: China Exascale, Twitter in play, Tech Society appeared fir...

Another must-listen episode, this time covering HPC storage with Gary Grider, leader of the high performance computing division of Los Alamos National Laboratory (LANL). News: Quantiniuum, investigating war crimes, multi-faceted math, and TSMC's quarterly revenues. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/021@HPCpodcas_Storage-with-Gary-Grider_20220420.mp3"][/audio] The post @HPCpo...

A new segment, Top of The News, covers Federal funding for PsiQuantum and Global Foundries, the AMD-Pensando deal, and Fujitsu's cloud offerings. The main topic is storage as we discuss Computational Storage, Erasure Coding, Storage-Class Memory, and Data-Centric AI. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/020@HPCpodcas_New-Segment-TOTN_Storage-tee-up_20220413.mp3"][/audio] The po...

Join in another lively episode as we discuss why April Fools' Day is more challenging nowadays, how the potato earned its own viral moment, Jobs to Be Done (JTBD) and other marketing recipes, and the importance of leaving room for happy accidents when pursuing innovation. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/Mktg_Podcast_006_April-Fools_Signals-Psychology_JTBD-et-al_20220413.mp...

Special guest Dr. Jeff Nichols oversees DOE's National Center for Computational Sciences, and a key figure in the installation of breakthrough supercomputers such as Titan, Summit, and now Frontier. We discuss the past and future of supercomputing as we get a behind-the-scenes glimpse of Frontier, the $600 million 30 MW supercomputer at ORNL, comprised of 50-60 million parts in 100+ cabinets and s...

Shahin and Doug go over what was unveiled at the NVIDIA GTC22 conference, vendor strategies, groundbreaking advances in the industry, and the geopolitics of semiconductors. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/018@HPCpodcast_GTC22-World-of-Chips_20220330.mp3"][/audio] The post @HPCpodcast-18: GTC22, Groundbreaking Advances, and Geopolitics appeared first on OrionX.net .

A lively discussion about 1) the most effective logos, branding and strategy, and the importance of verbal real estate; 2) recruitment marketing and how employee/employer dynamics are shifting; and 3) the high cost of metrics and how projects can turn into products. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_005_Logos-Verbal-Rea-Estate-Employment-Marketing-Cost-of-Metric...

In a recent paper, Daniel Reed , Dennis Gannon , and Jack Dongarra , have started an important discussion about HPC, its future , and its impact on American competitiveness . We welcome Dan Reed as a special guest of the @HPCpodcast to go a level deeper. Dan is Presidential Professor of Computational Science at the University of Utah and a thought leader and luminary of supercomputing. [audio mp3=...

We start with the news of Amazon closing their physical retail (not grocery) stores and the interplay between physical and digital commerce, on to the Metaverse and today's use cases., and ending with a discussion of outsourcing and its impact on business profits and identity. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_004_Retail-Metaverse-Outsourcing_20220319.mp3"][/aud...

We continue our discussion of AI in Science with Rick Stevens of Argonne National Lab. In addition to the new ways AI can help advance science, we also discuss ethics, bias, robustness, security,and explainability of AI, and whether AI can replace scientists. We end with a snapshot of Quantum Information Science (QIS). [audio mp3="http://orionx.net/wp-content/uploads/2022/03/016@HPCpodcast_AI-in-S...

A special 2-episode discussion of AI in Science with Rick Stevens , Associate Laboratory Director and leader of Exascale Computing Initiative at Argonne National Laboratory and Professor at University of Chicago. Rick also led a series of Town Halls during 2019 focused on the relevance and applications of AI in scientific research . This is part 1 of our conversation. [audio mp3="http://orionx.net...

"Direct to Consumer" marketing and its impact on Go-to-Market planning. Branding and product advantage, differentiation vs. distinctiveness. Role of marketing. The joys and complexities of color management in the digital age. Join us! [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_003_D2C-Distinctivenss-Color_20220301.mp3"][/audio] The post Mktg_Podcast-3: Direct-to-Consumer...

Special guest Richard Stiennon , research analyst and author of Security Yearbook 2021 , joins Shahin and Doug to discuss the state of advanced cyberwarfare involving AI and supercomputing, and its potential role in the war in Ukraine. [audio mp3="http://orionx.net/wp-content/uploads/2022/02/014@HPCpodcast_CyberWarfare-HPC-AI_20220227.mp3"][/audio] The post @HPCpodcast-14: Cyberwarfare in the Age...

On the occasion of Intel's analyst day and the 1st anniversary of Intel CEO Pat Gelsinger, Shahin and Doug discuss the global recognition of chips as engines of economic growth, supply issues, and the competitive landscape. [audio mp3="http://orionx.net/wp-content/uploads/2022/02/013@HPCpodcast_Intel-Analyst-Day_20220222.mp3"][/audio] The post @HPCpodcast-13: Intel, AMD, Nvidia appeared first on O...

Web3, IoT/Edge, AI, HPC, Blockchain, Cryptocurrencies, GPUs and Quantum, Cyber Risk, 5G, and BioTech represent the top-10 tech trends. Why are there so many big technology trends right now? Doug and Shahin discuss a framework to help make sense of why these trends point to important changes, how these trends are related, and what they mean individually and together. [audio mp3="http://orionx.net/w...

Positioning is poetry! Is "recruitment marketing" a new branch? When is brand purpose a driver of business? Is marketing generic or do you need product depth? Did you say "removed negative reviews"? Join in! [audio mp3="http://orionx.net/wp-content/uploads/2022/02/Mktg_Podcast-002_Poetry-Recruitment-Purpose-Product_20220215.mp3"][/audio] The post Mktg_Podcast-2: Positioning is Poetry, Recruitment...

HPC Cloud continues to grow rapidly as cloud providers pursue HPC workloads and build a variety of hardware configurations to attract them, and as Edge and Cloud help each other grow. We discuss the many dimensions of the decision to use public clouds for HPC. [audio mp3="http://orionx.net/wp-content/uploads/2022/02/011@HPCpodcast_HPC-Cloud_20220208.mp3"][/audio] The post @HPCpodcast-11: HPC Cloud...

This episode covers Wordle (recorded before it got acquired), marketing rants on Twitter, Peloton, Competitive Advantage, TikTok, and why CMOs, like CIOs, are like radioactive material! [audio mp3="http://orionx.net/wp-content/uploads/2022/02/Mktg_Podcast-001_Wordle-Rants-Peloton-Competitive-TikTok_20220202.mp3"][/audio] The post Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition appeared first...

Doug Black and Shahin Khan are joined by Hyperion Research CEO Earl Joseph to discuss Hyperion's market findings. Topics include traditional HPC, AI, Cloud, the impact of Covid, industry and global perspective, and what to expect in the future. [audio mp3="http://orionx.net/wp-content/uploads/2022/02/010@HPCpodcast_HPC-Market-Sizing-Hyperion_20220201.mp3"][/audio] The post @HPCpodcast-10: HPC Mark...