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The Cart (cartoon) of the week is about mis-targeted ads despite all the data that online services have about their users. The challenges of Tupperware, the company that pioneered food storage containers, is next, and we end with a discussion of ethical marketing and a call for examples of successful and ethical marketing, as a counterbalance to too many stories where misbehavior is tolerated and...

Post-Exascale Computing for the NNSA (National Nuclear Security Administration) is the subject of a new report by a distinguished working and review committes comprised of notable supercomputing experts. We bring you a summary of the report's key findings and recommendations. @HPCpodcast is delighted that two of the panelists were guests of this show in recent months. [audio mp3="https://orionx.ne...

We discuss Silicon Photonics with Keren Bergman of Columbia University. The wide range of topics includes: Silicon Photonics vs. Fiber Optics used in telecommunications, the use of photonics c0mmunication vs. computation, what aspects of light are used to achieve  efficiencies, packet switching vs circuit switching, current advances and speeds, economic considerations and likely first uses, supply...

The inaugural installment of a new section, Cartoon of the Week , takes us to product-market fit vs just raising more funds. Another recurring subject is marketing data, this time covering "good data" and "same data".  Then it's time to discuss whether the store really is the media?! [audio mp3="https://orionx.net/wp-content/uploads/2023/04/Mktg_Podcast_025_Cartoon-of-the-Week_Data_Store-Media_202...

Adrian Cockcroft, Stephen Perrenod, and Shahin Khan get together in a free-flowing coffee-shop style discussion of future system architecture in supercomputing. [audio mp3="https://orionx.net/wp-content/uploads/2023/03/OXD021_Supercomputing-Arch_12-Myths_20230329.mp3"][/audio]   The post OrionX Download Podcast: Future System Architecture appeared first on OrionX.net .

When soldiers are software engineers a new warfare emerges. House Committee on Science Space and Technology hearing on "US, China, and the Fight for Global Leadership: Building a U.S. National Science and Technology Strategy" . New funding (£800m) for the UK Exascale program. Recent changes to the Intel high-end GPU roadmap. [audio mp3="https://orionx.net/wp-content/uploads/2023/03/053@HPCpodcast_...

In what might become a regular segment, we cover important advances in tech that signal changes in markets and policies. This time, we discuss the iPhone moment in AI and the ensuing AI gold rush, virtual quantum computers, and how silicon photonics can change the chip industry. [audio mp3="https://orionx.net/wp-content/uploads/2023/03/052@HPCpodcast_Chips-Photonics_Quantum_AI_20230305.mp3"][/audi...

What does marketing success mean? The difficulties in digital attribution, interpreting data, and whether econometrics can be a solution? And going deeper into how the concept of "customer satisfaction" actually correlates to product sales. [audio mp3="https://orionx.net/wp-content/uploads/2023/03/Mktg_Podcast_024_Mktg-Success_Econometrics_Cust-Loyalty_20230302.mp3"][/audio] The post Mktg_Podcast-...

Bob Coecke, co-author of the recently-released book Quantum in Pictures: A New Way to Understand the Quantum World joins us to discuss why quantum mechanics is so hard, the inspirations behind the book, and how he's working to make quantum computing more accessible through his work. [audio mp3="https://orionx.net/wp-content/uploads/2023/02/051@HPCpodcast_Bob-Coecke_Quantum-in-Pictures_20230224.mp3...

The latest news in Quantum Computing, as well as Google's response to ChatGPT, Bard, IBM cloud's new AI supercomputer, which also leads to a discussion of IBM. [audio mp3="https://orionx.net/wp-content/uploads/2023/02/050@HPCpodcast_Quantum_AI_IBM_20230218.mp3"][/audio] The post @HPCpodcast-50: Quantum, AI Chatbots, IBM Cloud’s AI Supercomputer appeared first on OrionX.net .

The crypto winter arrived but a lot continues to happen in the cryptocurrency industry.  Stephen and Shahin cover the current state of things, from some of the causes of significant failures, to Bitcoin's recent rise, new developments in Central Bank Digital Currencies (CBDC), and self-sovereign identity (SSI) and Soul-Bound Tokens (SBT). [audio mp3="https://orionx.net/wp-content/uploads/2023/02/O...

We discuss add-on marketing (ice cream cones), tie-in marketing (Nike-Tiffany campaign) and the risks of "rebranding", and then  marketing as a science, and the use of AI in marketing given all the new advances. [audio mp3="https://orionx.net/wp-content/uploads/2023/02/Mktg_Podcast_023_Add-ons_Tie-ins_Mktg-Science_AI-in-Mktg_20230203.mp3"][/audio] The post Mktg_Podcast-23: AI in Marketing, Tie-ins...

We caught up with Prof. Matsuoka and Hoefler to discuss Myths and Legends in High-Performance Computing " which tackles 12 important topics, helps formulate the right questions, and instigate the important discussions. [audio mp3="https://orionx.net/wp-content/uploads/2023/02/049@HPCpodcast_Satoshi-Matsuoka_Tosten-Hoefler_12-Myths-Legends_20230201.mp3"][/audio] The post @HPCpodcast-49: 12 Myths &#...

Join us for an insightful discussion with Dr. Handel Jones, author of the recent book When AI Rules the World: China, the U.S., and the Race to Control a Smart Planet , and CEO of International Business Strategies, Inc.   Subjects covered include where the United States stands compared to China in advanced technologies, trade wars, chip fabrication economics and capacity, battery technologies, dem...

In the first episode of 2023, Shahin and Doug discuss the recent chip announcements and their implications for HPC. Also covered are industry predictions for the year to come that were featured in the InsideHPC article, An AI-Flavored Set of HPC Predictions for 2023 , AI for public use, and a promise to invite Prof. Matsuoka to discuss his recent paper on common myths in HPC. [audio mp3="https://o...

In the first episode of 2023, Shahin and Doug discuss their takeaways from CES, differentiation versus distinction in marketing, the importance of authenticity in advertising campaigns, and whether inside marketing staff can make good decisions on behalf of the end-user/consumer. [audio mp3="https://orionx.net/wp-content/uploads/2023/01/Mktg_Podcast_022_CES_Mktg-Staff_DiffDist_20230118.mp3"][/audi...

Year-in-review double-issue episode covering some of the notable topics of the past year including: HPC market growth, China, exascale and future of supercomputing, quantum tech, SC22, AI, ACM Turing Award, interconnects, Nvidia-Arm deal, Chips and Science Act, HPC software, and fusion energy. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/046@HPCpodcast_Year-in-Review-2022_20221224.mp3...

Barbie-the-movie was announced and it is a big, and so-far effective, move. ChatGPT exceeded expectations, impressed, disappointed, scared, all at the same time. Impression data and the role of CMO. And Harvard Business School and product innovation vs. financial engineering. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_021_Barbie_CMO_AI_Prod-vs-Financial_20221221.mp3"][/...

Kerstin Kleese van Dam, Gabriella Carini, and Meifing Lin of Brookhaven National Laboratory (BNL) join Shahin and Doug to discuss all things Quantum, covering Quantum Sensing, Quantum Networking, and Quantum Computing. We also get a glimpse of BNL and its global leadership across a wide range of research that it conducts. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/045@HPCpodcast_Bro...

Physical events are back. Did you say 360-day payment terms?  What do companies and candidates get wrong about the CMO role? And the minefield that is marketing data!  Join us. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_020_Payment-Terms_CMO_Data_20221204.mp3"][/audio] The post Mktg_Podcast-20: Agency Payment Terms, The CMO Role appeared first on OrionX.net .

Join us as we review what happened at SC22 in Dallas last week. Topics include: the energy and attendance at the show, liquid cooling, PCIe, CXL, AI Chips, Open Standards, Storage, Future of Supercomputing, global players, and yes, where SC23 will be held and what its tagline is! [audio mp3="https://orionx.net/wp-content/uploads/2022/11/044@HPCpodcast_SC22-Postview_20221123.mp3"][/audio] The post...

Microsoft Office has become Microsoft 365. Retail mergers are interesting because it's a competitive low margin business. Buying vs. shopping maps well to online vs. in-store. Meat alternatives is tough market. And a big discussion on brand loyalty. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/Mktg_Podcast_019_Rebranding_Mergers_In-Store_Loyalty_20221120.mp3"][/audio] The post Mktg_Po...

The 60th edition of the TOP500 list is here, reresenting 30 years of systematic data on the highest performing computer architecture and configurations. We look at the highlights of what changed and what can be expected to change in systems, technologies, and geographies. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/043@HPCpodcast_TOP500-Nov22_60th-Edition_20221114.mp3"][/audio] The p...

Chris Miller , author of the important and riveting book Chip War , joins us to discuss the crucial nature of the semiconductor industry and and the global competition that has been a part of its history since early days.  Chip War has been shortlisted for Financial Times Business Book of the Year award. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/042@HPCpodcast_Chris-Miller-Chip-War...

SC taglines since SC14. Trade wars and the impact they could have on scientific collaboration. We'll have an entire show on ship wars next week with a special guest. Also covered is new shared memory capabilities in the cloud. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/041@HPCpodcast_SC-taglines_Techno-Politics_Shared-Memory_20221106.mp3"][/audio] The post @HPCpodcast-41: SC Tagline...