Optimize to Monetize | Marketing Strategies for Predictable Revenue

Do you feel like no matter how many tasks you check off your, to-do list, it never shrinks? In today’s episode, you’re going to find out my favorite strategies for boosting productivity and getting it all done while still having fun in your business. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and client...

This episode is all about what happens when a launch doesn't go as planned. I’m going to be sharing what you need to do, how to conquer the mindset of a failed launch, and how you need to move forward if this were to happen to you so that you don’t lose momentum and you don’t let it define you or stop you from moving forward! SHOW NOTES: https://themichellefernandez.com/podcast/122 Ready to S...

Whether you need to retain a customer or pursue new clientele, knowing a customer’s worth is crucial for running your business. In today’s episode, I’ll tell you everything you need to know when it comes to doing your marketing math and know what all of your customers are worth. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to...

Joining me today is Nicki Krawczyk who is a copywriter with over 15 years of experience, writing for multi-billion dollar companies, solopreneurs, ad every size business in between! This episode is all about making genuine connections with your audience through effective copywriting! Let's talk about.. Why it is so important for business owners to learn copywriting A good writer vs a copywrit...

Do you ever wonder what you should be measuring to see if the campaigns are successful? I think the biggest key to this is keeping it simple, so tune in to today’s episode to hear what to measure when it comes to your objectives. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you&a...

Have you ever felt so burnt out that you suddenly realize that you’re not lovin’ life?! OR this is not what you had in mind for your crazy cool life? Signs of burning out can slowly creep in and next thing you know, you’re cranky, tired and just not fun to be around… So today is all about burnout, slowing down and how to get your motivation back! Let’s talk about… What burnout can feel like and ho...

Do you feel like you’re running your business blind? If you are, or don’t realize you are, find out some good indicators of this and take key things into account you can learn in today’s episode of The Traffic & Conversions Show. SHOW NOTES: https://themichellefernandez.com/podcast/117 Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systema...

Welcome back to another episode of The Traffic & Conversions show! No matter if you have a DIY course, SLO, or application funnel…we’re always wondering if it’s performing well. How do we know? How do we get higher conversions? So this episode is all about your funnels and how to know if they’re working! Let’s talk about…  What optimizing actually means when it comes to our digital marketing w...

Just about every entrepreneur seems to have some sort of fear around marketing, whether it involves fearing wasting time and money or looking silly to your customers. In order to conquer those fears and fall in love with the marketing process, you need to shift your mindset to address the fears in the first place. In today’s episode, I talk about 3 ways to shift your mindset and become a courageou...

Welcome back to the Traffic & Conversions Show! Joining me today is Candus Kampfer who has grown her YouTube community reaching millions of people and has helped thousands of business owners and entrepreneurs with QuickBooks. Her inspirational teaching style helps keep learning fun while instilling confidence that mastering QuickBooks IS possible! You’re in for a treat because today is all abo...

Trusting the process of making decisions for your business can sometimes lead to outcomes you do not expect. These outcomes can often make us feel lost or question ourselves. If you feel this way, you are definitely not alone. In today’s episode, check out the best ways to manage your emotions and detach them from all outcomes. At 4:00, find out some ways to COMPLETELY detach from outcomes you fac...

Welcome to another episode of the Traffic & Conversions Show! I pride myself on processes and systems, so when I started my agency, I couldn’t wait to create systems and processes in the business. This episode is all about taking you behind the scenes of a marketing agency as I’m sharing a day-by-day sneak peek into my work week! In this episode we talk about… Why creating processes and system...

Negative thoughts and fear can lead to not achieving your full potential when starting your marketing endeavors. In today’s episode, discover new tips to help you be more at ease before you begin. Until next time! Let’s grow your business together. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients...

Welcome back to the Traffic & Conversions Show! Depending on your personality, marketing can be a bit icky because it seems risky…but really it’s the fear of the unknown. So today I have 5 marketing hacks that will make you more sales! In this episode we talk about… How to create binge worthy content Why you NEED to be running paid traffic Tips for developing a robust email marketing system Ho...

Welcome back to the Traffic & Conversions show! Most entrepreneurs see marketing as a dog-eat-dog world where only the fittest survive. Today’s episode talks about how to shift that mindset to see the abundance marketing has to offer for everyone. “...” At 1:37, learn how to shift your mind to have the abundance mentality “...” At 2:48, find out what happens when you have the abundance mentali...

Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops. They are Insta-fiends turned real life business partners and you’re in for a treat...

Welcome back to another episode of The Traffic & Conversions Show! Whether your product or service is evergreen or time-based, creating urgency and scarcity is extremely valuable.  Today is all about how to create urgency and scarcity in your messaging to get your prospects to make a buying decision. Let’s grow your business together! Ready to Scale Without the Tech Overwhelm? You can't t...

Welcome back to another episode of The Traffic & Conversions Show!  Email lists are our most valuable asset. We worked hard to grow it, we most like invested our hard earned money to build it and it’s our very own. The thing is sometimes people forget who you are because they may have gotten on your list a while back OR maybe life got in the way and you haven’t been nurturing them as you shoul...

Welcome back to another episode of The Traffic & Conversions Show! Are you a procastinator? Do you tend to always push things off? I give all kinds of reasons, which are basically excuses, making a case for why I procrastinate…which is just me fighting for my limitations and in turn, has caused me a delay of success causing me to be sad, upset, depressed, unhappy. Does this sound familiar at a...

Welcome back to another episode of The Traffic & Conversions Show! I am SO excited for today because I’m introducing you to my team! Have you ever wondered if you should hire someone? Build a team? Or wonder if they will be the right people? I hope this episode inspires you and gives you PROOF that you can find your tribe! We talk about... {At 10:45} Hear what everyone's role is on the te...

How To Reintroduce Yourself To Your Audience January at Michelle Fernandez HQ is all about reintroductions... and today we're talking about How To Make reintroductions to your audience. You know that feeling after the holidays when you finally sit back down to work and you’re like “OMG, I forgot what I even do?!!” haha.😅 Especially if you went MIA and actually disconnected from social to spe...

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Amanda and she is on a mission to revolutionize the virtual event space. She helps Moms that left their corporate life to become Online Coaches. For Amanda, there is nothing more exciting than pairing her clients movement with a virtual event experience to create a shared journey of transformation with atten...

Welcome back to another episode of The Traffic & Conversions Show! Today I'm sharing the 2022 must have strategy to increase visibility and how we can diversify our visibility without just relying on paid traffic. In this episode we talk about… Finding our exposure agents and how to get ourselves in front of an audience Where to find your exposure agent and build relationships Ways and ti...

Welcome back to another episode of The Traffic & Conversions Show! Today I’m sharing 8 ways to win with Facebook ads in 2022 ! In this episode we talk about… “Your funnel needs to get a tune up....” At 1:50, we’re talking about how to master your messaging to master your marketing and why it’s SO important that you have a launch calendar set up for 2022. “You need a marketing budget if you tru...

Welcome back to another episode of the Traffic & Conversions Show! As we know and have been dealing with a LOT of changes on Facebook and now that the dust has somewhat settled with the privacy policy changes… it has left ads manager a HOT MESS. Especially in trying to diagnose the campaigns to see which campaign is working because the reporting is so inaccurate. Well…GOOD NEWS!  There is a so...