Optimize to Monetize | Marketing Strategies for Predictable Revenue

It’s day 12 of the 12 days to create the perfect FB ad! Way to hang in there until the end! Now that you got your perfect ad up and running, you’ve measured the stats… so now what?? It’s time to test, tweak and repeat! Marketing is an evolving thing. There are basic marketing skills that every online entrepreneur should have that will stand the test of time. With new technology, new privacy polici...

It’s day 11 of the 12 days to create the perfect FB ad! Now that you’ve got your campaign published… how do you know if it’s working? Should I keep it running, should I turn it off? Or … do I scale it. The secret to scaling is knowing and understanding your METRICS  If you don’t know your metrics, there’s no way to measure your results, and what you measure matters. Once you know what metrics need...

It’s day 10 of the 12 days to create the perfect FB ad! You are almost at the finish line in creating your perfect ad! When it comes time to dive into ads manager and start setting up your campaign, the first thing you do is choose a campaign objective. I always get a lot of questions regarding campaign objectives -  what does each mean and which should I use… Do you wonder the same? Well, today I...

It’s day 9 of the 12 days to create the perfect FB ad! If you’ve been running Facebook ads for any length of time, you already know that just because you start running ad campaigns doesn’t mean that you automatically produce sales on your low ticket offers AND that just because you produce leads doesn’t automatically mean those leads will buy.  Here’s the thing, spending a lot of money getting che...

It’s day 8 of the 12 days to create the perfect FB ad! Have you ever wondered the reason you want to buy those knives or workout programs you see on infomercials? If you’re anything like me, you get suckered into buying stuff you probably don’t need… but there’s that little voice inside you that says, you totally need this right now! The marketers who created that infomercial or advertisement have...

It’s day 7 of the 12 days to create the perfect FB ad! Today is all about creating magnetic creatives that get your prospects to stop their scroll. We are all fighting for the attention of our audiences - your creative is one way to do just that. In this episode we’re diving into the different creatives you can use to create the perfect ad and some best practices.  Cheers to creating scroll-stoppi...

It’s day 6 of the 12 days to create the perfect FB ad! Today is all about writing the perfect ad headline… Your ad headlines are short but mighty. They capture your audience’s attention and interests and can often make a significant impact on the success of your ads. A strong headline can be the extra push to get someone to click on your ad. Let’s grow your business together! Happy Marketing! Read...

It’s day 5 of the 12 days to create the perfect FB ad! Once you master your messaging, you will master your marketing. In order to master your messaging, you must speak the language of your perfect person. because... Your messaging is selling your offer not the design of your sales page.  The goal is to get your perfect person to make the decision whether to buy or not on their ENTIRE experience w...

It’s day 4 of the 12 days to create the perfect FB ad! Whether you’re selling a car or toothpaste, in order for your marketing to be successful...your messaging has to be on point. It all starts with getting to know your perfect person. So how do you get to know your perfect person? I’m so glad you asked. It’s more than just age and gender. You can really get precision targeting with getting to kn...

It’s day 3 of the 12 days to create the perfect FB ad! No matter what time of year it is, you want to make sure you’re doing everything in your power to create the perfect ad to have the most success with your campaigns. Did you know that part of the facebook ad approval process, is reviewing the landing page you are sending people from that ad? Yes. That is sometimes the reason Facebook takes a m...

It’s day 2 of the 12 days to create the perfect FB ad! I mean who doesn’t want the perfect ad… am I right? The iOS updates and privacy policies have changed Facebook advertising. It’s not the time to abandon ship. It’s time to adapt!  It’s time to commit to your business It’s time to decide to play big and play the long game. Today we’re talking about your offer. When I’m referring to an offer, th...

Welcome to the 12 days to create the perfect FB ad! We’re kicking it off with understanding the Facebook ad policy because I am a rule follower and you should be too… especially when it comes to one of the best places to advertise you and your business.  Facebook has 2.89 billion monthly users and Instagram has 1 billion… abundance is a thing on these platforms…  it’s the best way to get in front...

Welcome back to another episode of the Traffic & Conversions Show! If you are wondering why your funnel isn’t working, even though your ads show you bringing in all kinds of leads - then you probably need to take a look at your landing page. If your ads are driving traffic to your landing page, but you aren’t seeing a high rate of conversion then you might need to fix your landing page so I&ap...

Today’s episode is going to be a good one. It’s all about how to make more sales with a killer thank you page. I’ve seen so many of my customers and opted-into other people’s funnels and noticed that One of the most overlooked components of a sales funnel is the thank you page. Get ready to make an amazing thank you page! We're talking about how important a thank you page really is and 3 ways...

Welcome to another episode of the Traffic & Conversions Show!  Joining me today is one of my business besties Beverly Simpson. Beverley began her career in fitness as a certified personal trainer and was the fastest growing personal trainer to district fitness manager. Now she coaches other health and wellness entrepreneurs in their businesses and marketing strategies, helping them fine-tune t...

Welcome back to The Traffic & Conversions Show! Today’s episode is a MUST for any business owner who wants to have longevity in their business, enjoy a profitable business, attract their ideal clients and build a life they love. I’m sharing the secret to getting more clicks, sales and profits using the structure, strategy and power of words! Let's talk about... “What are they doing to get...

Welcome back to another episode of the Traffic & Conversions Show! Are you tired of posting on social media and hearing crickets? You’re taking all this time to create an awesome post and then...nothing...no one likes, comments or shares your posts. It’s as if no one saw it and it was an invisible post. Have you ever felt like this? I know I have! Today is all about creating powerful posts and...

Welcome back to the Traffic & Conversions Show! Joining me today is Ashley Gordon, the Founder of the Quantum Coaching Certification Program. As a Quantum coach herself, she specializes in helping female coaches master their craft so they can provide life-changing transformations to their clients! Ashley is the creator of the  Badass Manifester Brand and Podcast and is a certified Success Coac...

Welcome back to the Traffic & Conversions Show! Today’s episode is all about the 3 components of a highly converting funnel and if you think you know what I’m going to be talking about today because it’s probably NOT what you think.  “We’re always looking for a higher conversion…” At minute 0:38, hear what the 3 components really are and let’s get into the basic structure of what a marketing f...

Welcome back to another episode of The Traffic & Conversions Show!  It’s Q4! Are you ready to dominate the rest of 2021? Not only in your business, but in your relationships? I’m talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself?  Last episode, I shared my top 3 takeaways from funnel hackin...

Welcome back to another episode of The Traffic & Conversions Show! I attended Funnel Hacking Live a week ago and while the hype and knowledge is still fresh on my brain, I wanted to share with you my top 3 takeaways! This is an event held every year by ClickFunnels . It hosts the best funnel builders in the world. These builders come together to share their secrets to those attending. This is...

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jen Casey who is my coach and incredible human being. Jen is a brain-based business coach, speaker, & host of the top-rated CEO Psyche Podcast. Through her signature program, Programs that Profit, Jen teaches her brain-based approach to build, sell, & effectively facilitate a profitable online coachi...

Welcome back to another episode of The Traffic & Conversions Show!  I want to talk to you today about HOW to launch. Launching can be overwhelming, confusing and anxiety driven because we tend to believe that all our all our hopes and dreams and hanging on the outcome of our launch. Today is all about how to decide what launch vehicle is best for you! Let’s talk about… {6:50} What a beta launc...

Welcome back to another episode of The Traffic & Conversions Show! Today is all about the how to build out your launch runway content calendar that builds excitement and gets them ready to buy When you get this down and you put it in front of the right people...I can guarantee that you’ll crush your launch. I’m breaking this down into three phases to make things easy. It’s my conversion code m...

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jarod Spiewak the founder and lead strategist of Blue Dog Media, an agency that helps exceptional businesses run sophisticated ROI-positive campaigns. Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attendin...