Michelle Fernandez - Funnel & Marketing Strategist

Optimize to Monetize | Marketing Strategies for Predictable Revenue

Business EN ↓ 323 episodes

Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start creating more consistent, predictable revenue with more ease and less overwhelm? Welcome to Optimize to Monetize™ , the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work. Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™ , this show is your behind-the-scenes look at what truly moves the needle in...

Author

Michelle Fernandez - Funnel & Marketing Strategist

Category

Business

Podcast website

themichellefernandez.com

Latest episode

Jun 15, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

73. Top 5 Video Tips That Will Give You Confidence 01.09.2021

Welcome back to another episode of the Traffic & Conversions Show! Are you doing live video?! If there is one thing I do know about marketing is that video is KING !! So today I’m bringing you my top 5 video tips and sharing a couple bonus pro tips with you as well to help you gain the confidence you need to put out videos wherever you can! That includes in your ads, on your opt in and sales p...

72. How To Get Back In Work Mode After Summer 25.08.2021

Welcome back to another episode of The Traffic & Conversions Show! Sadly summer is coming to an end. It’s Back to School and back to a regular routine for us adults! I don’t know about you...but it’s difficult for me to be productive when I’m not on a schedule or in my normal routine, so today is all about how to get back in work mode after summer! Let’s talk about… Minimizing the chaos before...

71. Quantum Intuition Framework with Jenna Teague 18.08.2021

Welcome back to another episode of The Traffic & Conversions Show! Joining me today is Jenna Teague who is a Visionary Biz Strategist, Queer-Identifed Psychotherapist, and Professional Co-Creator. For the past 15 years, she’s been helping clients dream bigger and execute their big visions, from her thriving private therapy practice to partnering with coaching industry leaders to achieve their...

70. The Difference Between Ads Manager & Ads Center 11.08.2021

Welcome back to The Traffic & Conversions Show! As a business owner we need to be looking at how we can put systems and processes in place so we can run more efficiently to ultimately get higher profitability. When it comes to running facebook ads, whether you’re running them on your own OR you’ve hired it out, it’s important that you know what’s going on and you have an understanding of your...

69. Tips To Improve Your Webinar Conversions 04.08.2021

Webinars are one of the best ways to convert traffic into customers! Why? Because webinars allow you to show prospects how much they need what you’ve got. Today is all about increasing your webinar conversions so you can sell out your offers! In this episode we’re talking about… The steps to take before you start a webinar and ultimately get you to increase the sales conversion of your product or...

68. Extremely Powerful Facebook Ad Targeting Strategies 28.07.2021

Welcome back to another episode of The Traffic & Conversions Show! Do you ever wonder why some entrepreneurs have so much success with their ad campaigns? They’re building a sea of raving fans, selling out their offers and have a profitable predictable business while others can’t get qualified prospects into their funnel, they’re not getting a positive return on their investment or even close...

67. How Social Selling Can Increase Conversions with Ryann Dowdy 16.07.2021

Welcome back to another episode of The Traffic & Conversions Show! Joining me today is Ryann Dowdy!  Sales Expert, Ryann Dowdy, helps 7 and 8 figure CEO’s generate daily sales on demand WITHOUT more of their time, by building + training high-performing sales teams. Ryann is passionate about helping successful business owners take back control of the revenue in their business, their time, and t...

66. Why Your Sales Page Shouldn't Be Too Cute 09.07.2021

Welcome back to another episode! When it comes to designing your landing page, it’s so easy to get carried away on adding some crazy cute design and make it look all pretty. Trust me...I know!! Did you know that I secretly think I’m a graphic designer? Here's the thing, cute doesn’t sell. It took a little convincing and data to prove to me that it was true. When I say your sales page shouldn’...

65. 4 Ways Done For You Services Will Help Grow Your Business 30.06.2021

Welcome back to another episode! Today is all about how to stay in your zone of genius and not waste your time on things that although they are important, they’re not income producing tasks. I’m sharing 4 ways done for you services will help grow your business! Let’s talk about… What are done-for-you services? How these can take funnel creation, course set-up and Facebook or Instagram ads manageme...

64. Launch Debrief 23.06.2021

Welcome back to the show! Have you ever wondered what you’re supposed to be tracking during a launch OR maybe you’re tracking, however you don't really know what to do with all the information in order to optimize and scale your next launch? As always I got your back! Today is all about your launch debrief! Grab a pen and paper because you’re going to want to take notes on this one. “I highly...

63. Translating Your Expertise Into An Online Course with Melissa Guller 16.06.2021

Welcome back to the Traffic & Conversions Show! Today Melissa Guller is joining me! Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topp...

62. Content That Converts with Melissa Berrios 09.06.2021

Welcome back to the Traffic & Conversions Show! Joining me today is Melissa Berrios who is the CEO and Co-founder of Melissa Berrios Consulting and it’s mother company, Virtualmente Libre, LLC., where she serves 6 and 7-figure, high achieving entrepreneurs in elevating their online presence to deliver a world-class social experience to their audience. Melissa launched her online business in 20...

61. 7 Reasons You Should Pixel Everything 04.06.2021

Welcome back to the show! This episode is all about the pixel...why it’s important and all the amazing things it can do for you. I constantly get all kinds of questions about the all mighty pixel so I thought it would be appropriate to dedicate an entire episode to the pixel! Let’s talk about… What a pixel is Why the pixel is so important How many pixels you should have The data the pixel collects...

60. 3 Funnel Tips That Will Increase Your Average Cart Value 26.05.2021

Welcome back to another episode! If you’re like most coaches and course creators, you are constantly trying to improve your bottom line. Am I right? When it comes to paid traffic, they’re looking for ways to optimize their campaigns to drive more traffic to their funnels so they can increase their custom base, revenue and profits. Here’s the thing, optimizing your campaigns is just one essential e...

59. How To Know When You're Ready To Hire An Ads Manager 21.05.2021

Welcome back to another episode of The Traffic & Conversions Show! Have you ever gotten so frustrated with Facebook ads that you’re ready to throw up your hands, take it off your plate and hire an ads manager? I have a feeling the answer might be YES! Well there is definitely a time when you should hire an ads manager and it’s important for you to know what to know and what to expect before yo...

58. How Organic and Paid Traffic Work In Harmony 05.05.2021

Welcome back to another episode of The Traffic & Conversions Show! Today is all about how your paid traffic and organic traffic can work in harmony. The purpose of running paid traffic is to get a steady flow of new leads into your funnel. Once you get this new audience it's your job to organically build a relationship with your new leads and turn them into raving fans that like, know, an...

57. Leveling Up with Masterminds with Jen Argue 21.04.2021

Welcome back to another episode of The Traffic & Conversions Show! I’m super excited for today’s episode. Jen Argue is my guest today. Jen’s a mental health therapist turned business strategist facilitating masterminds for women online business owners. She helps them succeed in business faster and easier without burnout so they can enjoy more family time and make an impact in the world and the...

56. How to Grow Your Reach With Instagram Reels with Stephanie Morgan 14.04.2021

Welcome back to the Traffic & Conversions Show! Today I’m joined by my social media manager, Stephanie Morgan! Stephanie is a Social Media Manager and Strategist, most recently featured in Hubspot and Yahoo Finance as a Top Social Media Manager of 2021. Stephanie's social media roots begin on Myspace after school at her best friend's house in middle school. Fast forward to now, after...

55. Building Your Brand with Shawon Davis 07.04.2021

Welcome back to another episode of The Traffic & Conversions Show! I am pumped up for today’s episode because I have a VERY special guest, Shawon Davis. Shawon helps female entrepreneurs build their brand, stand out with confidence, and grow their business so today is all about building your brand! “I envisioned, I said this is my studio, this is what it is , it's here to serve my clients...

54. The Reason You Must Have a Lead Magnet 31.03.2021

Today is all about the importance of a lead magnet and I’m going to be sharing how many lead magnets you should have, different types of lead magnets and the one thing most people miss that causes your new lead not to convert into a sale. Let’s talk about... “Your lead magnets should solve one problem each...” At minute 3:00, we’re starting off by explaining what a lead magnet is and how many lead...

53. My Biggest Takeaways from Unlease The Power Within 24.03.2021

Welcome back to another episode of the Traffic & Conversions Show. In this episode I’m sharing my biggest takeaways from the event, Unlease The Power Within with Tony Robins, with the hopes that some of it will get you thinking, reflecting and reframing and possibly even attend the event yourself to get your own takeaways. “People who succeed have momentum…” At minute 6:15,  when he said this,...

52. Best Instagram Practices for Online Businesses with Sydney Davy 10.03.2021

Welcome back to another episode of the Traffic & Conversions Show! Today’s episode is all about your simple effective instagram strategy and joining me is Sydney Davy, owner of Taylor’d Media. Sydney guides women in business to their spot in the market where they’re filling the gap they’re meant to fill and work as respected women in business. She’s in the trenches daily and she’s diving into...

51. Flip The Script On Negative Self Talk 26.02.2021

Hey there! Welcome back to the show! Today is all about flipping the script on negative self talk...AKA mastering your mean girl. How many times a day do you actually have a conversation with yourself? These conversations can have a HUGE impact on your mood, your stress levels and your ability to manage whatever life throws at you.  Let’s talk about… 3 ways to flip the script on negative self talk...

50. The Importance Of Stress Management And Wellness For Entrepreneurs with Ericka Eller 24.02.2021

Welcome to another episode of the Traffic & Conversions Show! Today is all about the importance of stress management and wellness for entrepreneurs with my special guest Ericka Eller. What I love about Ericka is that she is such a hype girl and really just motivates people while equally having this calming effect that gets people to ease out of their anxiety in order to take action. She is kno...

49. How To Stand Out From Your Competition 19.02.2021

Welcome back to The Traffic & Conversions Show! Would you like to stand out from your competition and turn your audience into raving fans who know love and want to buy from you? I hope you said YES! Standing out from your competition is tough and it’s something that my clients struggle with. So what’s the secret to standing out? I’m sharing 5 ways to show your customers some love in this episo...

Listen to the Optimize to Monetize | Marketing Strategies for Predictable Revenue podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.