Optimize to Monetize | Marketing Strategies for Predictable Revenue

Welcome back to another episode of The Traffic & Conversions Show! As a Facebook Ads Strategist, I always get a lot of questions regarding campaign objectives. What does each mean? Which should I use? Today I’ll be breaking them down and giving you a little sneak peak of how you can set up your ad campaign funnel so you can get a lower cost per lead or cost per purchase. Before you run an ad,...

Welcome back to another episode of the Traffic and Conversions Show! I have a few questions for you today… How do you define success?  What does success look like for you?  What does it feel like?  How will you know when you get there? However you define success...would you like to catapult your success? (hint: the only answer is YES!) So today, I’m going to share a quick tip to catapult your resu...

Welcome back to the Traffic & Conversions Show! Today is all about how to know if an offer will convert.  Sometimes we think we have a fabulous product and then when you put it out to the world...it’s like crickets. Has that ever happened to you?! I wish it was easy to know how an offer will convert but the truth is...you don’t know. I know that’s not the answer you were looking for but I’m go...

Welcome back to another episode of the Traffic & Conversions Show! Today I’m kicking off the Show Some Love series! This month I’ll be showing up every Friday with all kinds of ways to show some love...whether that be to your customers, your spouse, your children or yourself! Just curious…are you waiting for someday? Waiting to make more sales? Waiting for a certain number of followers? Waitin...

Welcome back to another episode of the Traffic & Conversions Show! Today is all about productivity & time management with my guest Megan Sumrell. Megan is a former corporate techie turned entrepreneur.  As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose.  As a Time Management and Productivi...

Welcome back to another episode! Today is all about the Apple iOS 14 update and how you can prepare as a Facebook advertiser. If you’re running ads, you might have received an email from Facebook or maybe every time you log into your ads manager you get a message saying there’s going to be an iOS update...did you freak out a little bit?! You may think it’s the end of the world with Facebook and In...

Welcome to another episode of the Traffic & Conversions Show! This is part 4 of 4 of the Ad Account Shut Down Series where I'm giving you tips and strategies of what to do so you can make sure you’re staying in compliance to minimize your chance of your ads getting rejected or getting your account disabled. Today’s episode is about the one place you may not think Facebook is looking and t...

Welcome back to the Traffic & Conversions Show, Marketing Tip Friday Edition! Today is all about how to get visible and build authority with Facebook ads. Let’s talk about what to do if you don’t have something to sell right now to get exposure and build authority and if you’re working to build an amazing offer to impact others and transform their businesses or their lives...you may be thinkin...

Welcome back to another episode! Today we’re diving into part 3 of the 4 part ad account shut down series. Do you know if you’re in a delicate niche?? Facebook is pretty straightforward about what you can and can’t advertise but there are also some niches that either need to get permission OR meet special requirements. Let’s talk about… What businesses are in a delicate niche What language in your...

Welcome back to another episode, a  Marketing Tip Friday edition! Do you ever wonder what you might do to improve your ad performance and ultimately your results? In this episode we’re going to dive into some tips and tricks you can do on your ad creative that will help you optimize your ad campaigns! Let’s talk about… Determining what type of campaign you’re running Image Ads Video ads Send me a...

Welcome back to another episode! This is part 2 of 4 to the of Ad Account shutdown series where I’m giving you tips and strategies of what to do so you can minimize your chance of getting your account disabled. Have you done the 3 things I mentioned in part 1 of the ad account shut down series? If you haven’t...whaaattt??? Why not?!  You need to stop right now, go listen , do the three things and...

Welcome back to another episode, you’re listening to a #MarketingTipFriday edition! Have you ever been told to boost a post or maybe you’ve been told NOT to boost a post but you don’t really know why? You know that little blue button underneath the posts on your Facebook page? That’s the boost post button.. The BIG question I’m answering today is if you should boost or not boost your Facebook or I...

Welcome back to another episode! Today is all about Facebook Ad shutdown. They seem to come out of nowhere and are showing up a LOT. Some are just an error on Facebook’s part and others are truly the user’s fault. It’s not IF your account will be shut down...it’s WHEN. It’s so critical to your business that you listen to this episode! Let’s talk about… Following policy and reviewing ad policies Wh...

Welcome back to another episode! Today is all about Pinning for Prospects. Have you added Pinterest to your organic marketing strategy? Rachel Ngom, the queen of Pinterest, is joining me today and if you haven’t joined Pinterest yet, you might just change your mind! “I saw 34,000 people every month coming to the blog from Pinterest and I built my email list to over 20,000 subscribers for free…” At...

Welcome back to another episode! My guest on the show today is Selina Gray who is a beautiful soul that I’ve had the pleasure of being in a mastermind together with for two years now. Selina is a financial empowerment mentor who’s helped thousands of women stand in their CEO power, earn more, keep more and create richness from the inside out. Today is all about Money & Money Mindset. It’s time...

Welcome back to another episode of the Traffic & Conversions show! Do you think it's time to stop running ads? I can tell you it's not...it’s time to do a different strategy! I'm sharing one strategy that will help you grow your audience, get more exposure and have lower cost per result.  If you’re running your own ads or you know your way around ads manager and want to learn mo...

Welcome back to another episode of the Traffic & Conversions show! I am super DUPER excited for today's episode. My ride or die is joining me today. As we’re coming up on 26 years of marriage, he is definitely my rock, super supportive and my most important partnership in my business. I have gone to so many events and spoken to online business owners that don’t have a supportive spouse. I...

This episode is ooohhh so important but most people don’t even want to deal with this. It’s all about knowing your numbers. My guest is Katie Ferro who is a licensed CPA, professional bookkeeper, fellow entrepreneur & mama of 3 little ones. Her main purpose is to keep herself out of a cubicle so she can spend more time at the park and she’s passionate about helping others do the same or more o...

Welcome back to another episode! My very good friend and super smart business woman, Alicia Jonas is joining me on today’s episode. Alicia is a business coach for female entrepreneurs whose superpower is helping biz owners turn their expertise and passion into profits online. She uses her experience in building two successful businesses and a focus on mindset, visibility, and aligned strategies to...

I can’t believe that I’ve officially been in business for just over a year now. I’m talking full time with clients, a team and everything. It seems like it took me forever and a day to get to the point of figuring out what the heck I was going to do, stop treating my business as a hobby, making the jump and trusting the net would appear. Today I’m pulling back the curtain in my business sharing th...

I’m so excited because today is all about the key ingredients for a profitable offer that converts! My guest is Penny Kelley who is a marketing strategy expert and business growth coach who has helped clients create results from new entrepreneurs getting their first leads and sales online to experienced business owners having multi-six and seven figure weekends and launches. She uses her 20 years...

Today’s episode is all about human design and leveraging it in your business with Lauren Armstrong. Lauren Armstrong is a Human Design Guide, speaker, clinical hypnotherapist, reiki practitioner and coach for online entrepreneurs who want to build a business that is the fullest expression of themselves and what they’re meant to do in the world. She helps them ditch the ‘shoulds’ so they can create...

Welcome back to another episode! This episode is a special case study edition of The Traffic & Conversions Show. My guest is a cake artist with a brick & mortar store and was looking to add additional revenue and take her crazy skills online and impact other cake artists to go beyond delicious and make their customers feel special! Today you’re going to hear from my very special client, Je...

Welcome back to another episode! Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. Today is all about how to get more email subscribers! “One of the most underrated tools in an online business owner's arsenal…” At m...

Are you thinking of hiring a VA or maybe you already have one and know you aren’t increasing productivity or your income? Today I’m joined by my Virtual Assistant, Nicole Murphy! Nicole is a single mom and full-time Virtual Entrepreneur. Most recently adding Virtual Assistant Service to her business repertoire. She has  25 years of administrative experience in a corporate setting, most recently su...