Optimize to Monetize | Marketing Strategies for Predictable Revenue

Today I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories. His podcast Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for...

Welcome back to episode 22! Today is all about podcasting. Whether you have a podcast or looking to start one, today’s guest, Julie Davidson, is THE women when it comes to podcasting. Julie Davidson is a podcast producer, podcast co host and veteran radio personality. She enjoys podcasting because as a consummate connector, she sees how one show can bring together countless people. “There are just...

Welcome back to another episode! Today’s episode is one of the most powerful things you must be doing in your business, otherwise you may not be in business in a couple years. And that’s LIVE VIDEO! Don’t freak out because my guest, Tiffany Lee Bymaster, who I originally met as Coach Glitter is a pro. Tiffany started in the production world as a makeup artist, wardrobe stylist and set designer for...

Welcome back to episode 20! You are in for a treat my friend. The one and only Nick Demos is joining me on the show today. Nick is a Tony and Olivier Award winning producer (MEMPHIS, COME FROM AWAY), award winning filmmaker for his Alzheimer’s film (POLICY OF TRUTH) and writer. His current projects include documentaries on body image in the LGBTQ community (THE BODY ELECTRIC) and the chronic pain...

Welcome back to episode 19! During these uncertain times, it’s so easy to fall in a rut. I mean, you’re not leaving your house and most likely chilling out in your PJ's, binge watching every series on netflix, hulu and amazon prime and getting cabin fever. Here’s one other thing to consider...start a habit you’ve been wanting to for some time OR possibly take on a hobby. Today we’re talking a...

Welcome back to episode 18! There are so many scare tactics going on right now in the media. This past weekend I watched a couple of segments of the news and instantly went into FEAR mode. Then I caught myself and said girl, why did you even watch that?? This is what I decided…#1 stop watching the news, #2 continue forward thinking and what can I do to lean into serving and giving hope and be the...

Today’s episode is so near and dear to my heart! Why you ask? Because this is something I had wanted to do for such a long time, 15 years long, and once I discovered this whole online thing, it was 5 years in the making. Today is all about leaving your 9 to 5 with My good friend Amy Coats who helps high achievers quit the 9 to 5 and use their skills to build a profitable business.  “I saw the pote...

Welcome back to episode 16! As much as I love paid traffic to generate leads, I’m also always looking at ways to grow my list and my client’s list organically. You should never have all your eggs in one basket!  My good friend Allison Hardy is joining me and you are going to love her just as much as I do! Allison helps mompreneurs create thriving 6-figure businesses on their terms by simplifying a...

Welcome back to episode 15! Today we’re spending time with one of my business besties, Kerri Carlile. Kerri is an Automation and Systems Strategist who supports course creators and coaches in generating leads and sales 24/7 online. She is a messenger marketing expert and making business simple and automated is her jam. Kerri is a mom of 3 kiddos and a dance mom to boot so if there is an easier way...

Welcome back to episode 14! Today I wanted to dive into the topic of a possible recession and share what I learned from the last recession, what my coach is advising and what you can do right now with your marketing efforts to stay in the game without busting your budget. "We went through all of our savings and It took us forever and a day to come out on the other end..." At minute 1:10,...

Welcome back to episode 13 of the Traffic & Conversions Show! Today is all about an obsession of mine...goal CRUSHING! I’m interviewing the creator of the 90x Goal Planner, ALoN David. ALoN, founder and CEO of 90x, arrived in America without any business leads or connections. He had no university network or promising internships. ALoN didn’t even have a solid business idea. But he did have amb...

Welcome back to episode 12! Today’s episode is a MUST for any business owner that wants to have longevity in their business, really enjoy a profitable business attracting their ideal clients and building a life they love. I’m sharing the secret to getting more clicks, sales and profits using the structure, strategy and power of words! “What are they doing to get these crazy cool results that other...

Welcome back to episode 11! Today I’ve got a special treat for you...Michelle Adams! She is a Branding Photographer and Founder of She Gets The Picture. She Gets The Picture is a self-paced, online course that also provides in-person workshops designed for female business owners and all women who want to look and feel great in front of the camera. By using something as simple as your smartphone, y...

Welcome back to episode 10! I have a special guest on the show today, Danielle Cevallos who is all about content strategy and copy for thought leaders, world changers and trailblazing brands. Today she’s going to share how to create content that builds authority. She is my go-to girl for all things copywriting and content marketing! “This was the first time ever I had made an investment that was s...

Welcome back to episode 9! Today’s episode is going to be a good one. It’s all about how to make more sales with a killer thank you page. I’ve seen so many of my customers and opted-into other people’s funnels and noticed that One of the most overlooked components of a sales funnel is the thank you page. Get ready to make an amazing thank you page! “YOU spoke to Tony freaking Robbins!...” At minut...

Welcome back to episode 8! Today is all about how to be procrastination-free in business and life with Christine Li! Christine is a clinical psychologist & Procrastination Coach who helps others live their fullest, most rewarding life without the need for anxiety or stress. Once the procrastination is out of the way for her clients, she shows them how to use their energy and natural potential...

Welcome back to episode #7! Today you’re in for a TREAT because I’m interviewing Teresa Heath-Wareing who is an award winning international speaker, TEDx speaker, trainer, author, podcaster & social media expert. Today’s episode is all about planning your customer journey with the marketing that converts method.  “When you love doing something it’s nowhere near as hard...” At minute 1:50, Tere...

Are you tired of posting on social media and hearing crickets? You’re taking all this time to create an awesome post and then...nothing...no one likes, comments or shared your posts. It’s as if no one saw it and it was an invisible post. Have you ever felt like this? I know I have! Today is all about creating powerful posts and growing a massive, highly engaged audience who knows you, loves you an...

Welcome back to episode #5! Today we’re talking about how to stand out from the SEA of posers and take your place as a highly sought after authority in your industry in 45 seconds. I know there are many, many, many people struggling to manage their time on social media figuring out a way to stand out above the noise. The struggle can be real to get attention on social as you’re testing things out...

Welcome back to episode #4! Today I’m interviewing Martine Williams who is a leader in 31 Gifts and the creator of Choose You. Do you ever feel like on the outside everything looks just fine, but on the inside you are riddled with guilt, overwhelm never feeling like you are enough and unsure how you’ve gotten to this point in life? I’m excited for Martine to share her Choose You message with you t...

Welcome back to episode #2 of the Traffic & Conversions Show! Today’s episode is addressing the #1 question I get asked in my Ads Agency and that is …when should I start running Facebook ads. On this episode we’re going to dive in to 4 ways to know when it’s a good time to start those ad campaigns and if you are already running ads, make sure you have these 4 things put in place before you giv...

Welcome to episode #3! Today’s episode is going to be a good one. It’s all about the 3 components of a highly converting funnel and if you think you know what I’m going to be talking about today...you have to listen in because it’s probably NOT what you think.  “We’re always looking for a higher conversion…” At minute 0:34, hear what the 3 components really are and let’s get into the basic structu...

Welcome to episode #1 of the Traffic and Conversions show! I can’t tell you how much I appreciate you joining me today and the upcoming episodes. Today’s going to be a little different than the upcoming episodes because I’m going to share who I am, the formalities of the show and why I decided to create this podcast and more importantly how it’s going to benefit YOU! I’m absolutely loving what I d...