Optimize to Monetize | Marketing Strategies for Predictable Revenue

For most businesses, things are a little slow during the lazy days of summer. Kids are off of school, we’re enjoying the long days in the sun, taking some vacations. Therefore, most businesses have launches before summer to hold them over during the slower months. Well, wouldn’t it be cool if you could actually have a boost in your sales and avoid the seasonal slump?  Heck yea it would. So today I...

Welcome back to the Traffic & Conversions Show! Have you ever felt like no matter how much you show up online, or how many DMs and emails you send, your business is stuck and your sales aren’t growing? In today’s episode, we’re diving into the 5 most common mistakes when it comes to driving traffic that are definitely costing you leads & sales.  If this episode gave you any takeaways or in...

Joining me today is my better half, Danny Fernandez and we’re talking all about raising our twins while working, lessons learned and spoiler alert…they didn’t turn out that bad! Let's talk about... How I felt I wouldn’t be the perfect mom if I was working and not with the kids 24/7 How our work ethics taught our kids a lesson Why quality over quantity is important Letting go and trusting what...

Welcome back to the Traffic & Conversions Show!   Have you ever spent months and weeks on end getting ready to launch your offer, only to get zero response?  It’s discouraging and so disheartening. In today’s episode, I’m sharing how to distinguish whether it’s your offer or your marketing strategies that are causing your potential customers to get cold feet and leaving you frustrated and conf...

Joining me today is Larissa Banting!  After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be Accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CT...

Welcome back to the Traffic & Conversions Show!  Do you ever feel that in order to grow a 6 figure business or have a 6 figure launch, you need to have a huge audience and a four or five figure ad budget?? The goal of hitting that 6 figure mark can be especially daunting for biz owners who are smaller or just starting out. However, even with a small marketing budget, it IS possible for any bus...

Joining me today is Nikki Nash who is a podcast host, Hay House author, and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Today is all about how to get more clients! Let’s talk about… The biggest mistakes most people make when trying to get clients. What steps entrep...

Welcome back to the Traffic & Conversions Show! Do you ever feel like creating fresh, exciting content is a constant struggle that you’ll never win? In today’s episode, I’m sharing my top 9 tips for getting yourself off the content hamster wheel while keeping you and your business top of mind.  If this episode gave you any takeaways or inspired you to take action, I would love you to take a sc...

Joining me today is Seth Erickson who uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%.  He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Seth teaches these budding business owners one of the mos...

Welcome back to the Traffic & Conversions Show! In today’s episode, I’m sharing the top 4 ways to know when it’s a good time to start those ad campaigns, including how to know when you’re mentally and financially ready to invest. And if you are already running ads and getting lackluster results, you’ll want to listen to ensure you have these 4 things in place before you give up! If this episod...

Joining me today is Paul Ace. Paul is the CEO of Amplify C-Com. They help 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures plus in new revenue, using conversational commerce by using a trifecta of psychology, technology, and data-ology to help rapidly scale company profits. Today is all about Conversational Commerce (AKA C-Com) and we’re...

Have you ever thought about taking the leap and hiring an ads manager, but don’t know if you’re ready or your business is ready?? I’m here to help you! Today is all about when you SHOULD or SHOULDN’T hire an ads expert. Let’s talk about… 2 ways to tell when you’re ready to hire an agency 4 questions to ask yourself if you should be doing them yourself or if hiring an agency is right for you What t...

Did you know the average Facebook ads conversion rate is 9.11%? This can mean a great return on investment if you’re able to keep your ad spend under control! This is the reason that Facebook is the most popular advertising platform because it's so powerful. So today is all about writing your best Facebook ad headlines so you can get the click and maximize your paid traffic. SHOW NOTES: https...

A sad reality about having a podcast is we spend more time creating content than distributing that content. In today’s episode, I’ll explain why using Facebook Ads can be a gamechanger when it comes to targeting the right audience, getting you more listens and downloads. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in...

Joining me today is Jen Gitomer. Jen is the Best-Selling Author of the book, Sales in a New York Minute.  She is the host of the Breakthrough Babe Podcast and co-host of the show Sell or Die which she does with her husband, Jeffrey Gitomer.  Jen is a master mindset coach and sales coach and she is here to help you put more profit in your pocket, so today is all about ​​making MORE sales! I mean is...

If you’re struggling with sales, your funnels could be the root of the problem. With that being said, the key part of cleaning a funnel is knowing what to look for. Check out today’s episode to learn a 3-step process that will help you identify the gaps in and clean your funnel, leading to higher conversions. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable busine...

If you’re a loyal listener of the show you know that I mostly talk about online businesses but did you know that I also run ads for brick and mortar businesses?! Although a lot of the strategies apply to local businesses, there are some adjustments that do need to be made and we’re going to dive into that in this episode! So today is all about running Facebook ads for your local business! Let’s ta...

Are you holding onto things that are holding you back from making that next step in your business? In today’s episode, I talk about some ways that will help you commit to letting go and looking forward. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster...

Do you ever get caught up listening to other people that don’t know what you are trying to achieve with paid traffic OR who are only focusing on one thing?? This makes you start to second guess yourself and doubt your abilities and you veer from the plan. So today is all about the REAL metric that should matter most in your ad campaigns Let’s talk about… Understanding the purpose of each campaign...

When is the last time you cleaned out your digital life?? Now It may be less noticeable than other types of clutter, like piles of papers on your desk, but having a lot going on in your phone, laptop, and digital folders can really take away from your productivity.  So Guess what? It's definitely time to declutter your digital life and I'm sharing 4 ways to do this! SHOW NOTES:  https://...

This episode is all about how to build a unified content marketing plan with 5 essential components to create your content ecosystem working together in harmony and 5 steps to start building your content ecosystem today! SHOW NOTES: https://themichellefernandez.com/podcast/128 Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to br...

Have you considered the importance of organizing your brand assets? Doing this could be a huge time saver! In today’s episode, I’ll let you know where to start and give you some must-haves to stay organized. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow f...

Joining me today is Heather Farris who is a Pinterest strategist managing client accounts for nearly 5 years. She jokes that she’s used the platform so long she remembers when there wasn’t much to see and you actually found the end of the feed! Heather also facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales. He...

This episode is all about the cycle of launching ads and we’re talking about the four stages in the product life cycle and how each stage informs the business where they should invest their money. SHOW NOTES: https://themichellefernandez.com/podcast/125 Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and cli...

Joining me on this episode is Bryan Clayton, the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals.  GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day and doing 20m a year in sales. Today is all about  how to grow your business from...