OOO - A Web3 Marketing Podcast

Happy Wednesday. My guest this week is Jamie Parmenter. Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, leading a team of like-minded individuals in building a community for artists, creators, collectors, and those new to the fine art space.  In this week's episode, we chat about * His journey with RealNifty * (personal) Branding for artists looking to...

Hello everyone! This weeks guest is Nadja Bester Co- founder of AdLunam Inc functioning as the world’s first gamified NFT integrated Web3 investment platform . In our conversation we touch on: * How, why and when to use a launchpad for your crypto project * The evolution of communities, attention span and the reward system that can make all the difference * The earn to-engage kind of system and it...

Hello everyone and welcome to a new episode on OOO. This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming studio. We touch on * Personal branding and how we got to a staggering 20 K followers on Twitter * Community building strategies and what helped them succeed at InfiniGods * Their go to market strategy for their 3 games that are about to be launched Get...

Hello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto. Tune in to see how he started Crypto and Coffee, how he’s building his community, how he invests in startups, how many women are part of his community and more. Get in touch: Andrew Linkedin - https://www.linkedin.com/in/andrewsayles/ Andrew Twitter - https://twitter.com/CloseSomeSayles Follow Coffee and...

Hello everyone! Spoiler alert: marketing for blockchain projects can be creative! Wonder how? Tune into today’s episode, featuring Mark Soares, Founder and CMO of Blokhaus and Carolyn Rogers, Head of Marketing from Blokhaus, talking about anything and everything blockchain marketing: 👩‍💻 From challenges for professionals in the space 📱 Choosing the right agency 💵 Blockchain for B2B 🖥️ Using AI...

Hello everyone! This is why, this week’s guest on is  Lukas Macner  - Growth Manager at  AhoyConnect We touch on: 🕺🏻 Why Web3 Marketers rave about them 📈 How to grow your user base 📚 How to create stickier and more exciting content…….. to get the people going! ‎️‍🔥 Use cases of what others are doing and what you could also replicate 👩‍💻 Differences between different types your audiences And...

Hello everyone. This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digital marketing with companies and agencies around the world. He’s worked with companies like Experian, Honey, Universal and more. Transitioning full-time in Web3 since 2021, he’s looking to continue to build his personal brand and apply his experience t...

One of my favourite guests  is  Zack Deris , and I brought him in to talk about how he’s been building organic relationships on LinkedIn and landed over 300 clients. We go over: ➡️ Personal brand building ➡️ How he builds organic relationships and what’s his process ➡️ His inbound and outbound lead gen process ➡️ Why and how he built his 100 community ➡️ What’s his deal with  Exclusible and more....

Hello everyone! This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerators. With 9 years of experience in marketing across Web2 and Web3 projects, she focuses on creating and implementing efficient marketing strategies that bring brand awareness and drive product users via traditional and crypto-native marketing tactics...

Web3 is full of Web3 consultants. But do they know what they’re talking about? This week's guest is  Estefano Ramirez , CMO at  VEMP GROUP Ltd , founder of  TONSMA , growth advisor at DAH Fund & WalletPor, .and he is one of the most knowledgeable Web3 marketers I know. We touch on multiple subjects of growth in the gaming industry and not only. And to break it into parts, we speak about 3...

This week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYields launch. We touch on  How and why they decided to work together Why they chose to launch on Arbitrum Branding and positioning Target audience & community growth As well as partnerships and collabs Future plans Get in touch SafeYields - ht...

Hello everyone!  Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform. I invited him to have this chat because I love discovering Web3 native tools that can help marketers. Why would our chat be of your interest? We touch on: * What are the best tools Intract provides, how to use them and who is it for. * Their growth marketer...

Hello everyone! This week's episode is special because instead of bringing someone working for a company in the Web3 space, my guest is Chris Miller, the co-founder of Web3 software. We talk about  * What is Flaunt * Why such software was needed in the space * How can Web2 companies make good use of them * Trends when it comes to o Web3 adoption in Web2 companies and more.  Connect with...

Today's episode is a special one, as well as my guest. Her name is Monika Sviderskė and she is special for two reasons: she is the CMO of Lossless - a Web3 security company and she is also the mother of a 6-month-old.  In our conversation we touch on several points: * Hacks and vulnerabilities in Web3 * How companies and individuals can make good use of Lossless * How to grow your community b...

Hello everyone. In today's episode together with my guests, Lena Grundhoefer and Victoria Mariscal, founders of Zeitgeist, a Web3 Marketing agency, we dig into the world of NFTs and what they've learned after working with more than 14 NFT projects. A quick summary: * Do's and don'ts  * Building a community around your NFT project * Mistakes founders make when launching an NFT collection * Exa...

In this week's episode, I chat with Virtual Kenji, a Web3 content writer focusing his writing on DeFi.  He switched from being a fashion photographer in the US to a Web3 writer living around the world.  If you think it's too late to start doing this or don't know where to start, this episode is perfect as it walks you through the hows, the what you should know, the courses, the tips -bas...

Ariane Murphy is an OG in the Web3 space and is currently Fractional CMO at Forcefield, a Web3 agency attached to a Web3 VC Fund. She took the first Bitcoin company from the UK from private to public and is been around Web3 for about 5 years. In this week's episode, we talk about * What she's seeing in the marketing departments of the companies she's working with * What marketing people should foc...

Mihaela Loredana Bran is the co-founder of this podcast, as well as a Community Strategist for NFT-related projects, and not only. During 2022, even if we started facing a bare market, she managed to sell out 5 NFT projects, some in just a couple of hours. During this episode, we'll touch on: * The differences between 2022-2023 in terms of community-building strategies * Examples of campaigns she'...

In today's episode, we chat with Esteban Gonzales, Motion Graphic Designer, with over 10 years of experience. He worked on numerous Web3-related projects and we talk about: * What kind of companies need this kind of service? * How long should the animation process take? * How much would the production cost? and many more.  Check out more of his work: Connect with him: Esteban Gonzales- https:...

In the last episode of the year, I wanted to bring forward a female founder. Vanessa Schäfer  is the founder of Female Pleasure Society - a D2C FemCare startup that took the route of Web3 in 2022. We talk about how she’s built brand awareness for the first female sexuality brand in Web3, while joggling between a bull and a bare market, how they’ve built their community strategy and why all th...

This week's guest is Reni Ackhar, founder of The Social Laboratory - a Web3 marketing agency. We talk about how he pivoted his agency from Web2 to Web3, the importance of ICP (Ideal Customer Profile), and knowing your audience, community growth strategies, and the mistakes startup owners and Web3 marketers do while growing their user base. Useful links: Reni C. Achkar - https://www.linkedin.com/in...

Hi everyone! This is the first episode of OOO Podcast, an episode in which you will meet us, Alex and Miha, the founders of this podcast. We created this first podcast, to share our Web3 experience, as we know that there are many marketers out there looking to fully transition to Web3, as well as founders or marketers already in Web3 that want to learn from others and connect with the OGs in the i...

A quick intro into our podcast - OOO (out of ordinary) - a Web3 Marketing Podcast and what to expect moving forward. Twitter: https://twitter.com/theOOOmarketing