OOO - A Web3 Marketing Podcast

Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about: * Acquiring and retaining users in Web3 * Data and analytics that are important for any founder & marketer * Brand ambassador programs and community building * Loyalty programs best practices and more Support the show here...

Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more Su...

This week I invited  Filip Wielanier [Web3 User Analytics] , Co-founder and CEO  Cookie3 , to join me in explaining more about: * What should marketers know about data and analytics in Web3 * What kind of data can/should be tracked in Web3 * Can onchain/off-chain data be correlated in some way? and more Support the show here https://linktr.ee/supporttheooo Get in touch Filip - https://www.linkedin...

Hello everyone! In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects. In our chat we touch on: * Common needs of Solana projects * Partnerships within the ecosystem * Building communities on Solana * Trends within the Solana ecosystem and more. Want to support the show? On Patreon- https://www.patreon.com/...

Hello everyone. Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms. I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies. We also touch on : * Advertising opportunities in the meta...

Hello everyone. Today's guest is S arunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company. I brought him to speak about: * What should companies look at in 2024 and can they efficiently fundraise * What makes some stand out compared to others * Does Community building still matters for an investor in 2024? * What are some trends to watch out next year and more Before you...

Hello everyone. Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs. I brought him to speak about how they managed to get to 2.5 M users in 4 months. This conversation is a step by step guide on: * How they started and why the objective was important to them * Used strategies * Used channels * Budges and human power and more Before you scroll down, head over to Dealfron...

This week on the pod, my guest is Oleksii Sidorov, co-founder Slise, a Web3 Native advertising platform. I brought him on as I believe is very important for all us marketers to * Understand the differences between web2 and web3 advertising * Similarities, principles and metrics to follow * Budgets * User acquisition costs Web2 and Web3 * A/B testing and more. I hope you enjoy it! Get in touch: Ole...

Hello everyone! So excited for today's episode, as my guest is Sean Tepper, CEO Tykr - an educational platform for newbie investors. He is also the host of the podcast Payback Time, where he brings investors and startup founders to talk about building wealth. In our chat we speak of: * Why and how did he find the idea to start Tykr * Who is it for and how can be used * Is investing in crypto s...

Hello everyone! This week's episode features Max Santner, co-founder and partnership manager at QuestN. I brought him on to talk about * Are quests still a thing in Web3? * How QuestN grew to a 3.5 Million users data base * How do companies use QuestN * Trends and tactics that he's noticed on the platform and more. Get in touch: Max - https://www.linkedin.com/in/maximilian-santner/ Questn...

Hello everyone, So excited to present you the NFT Police aka bitsCrunch and its founder Vijay Pravin Maharajan bitsCrunch   is a blockchain analytics firm, focusing mainly on building products using Artificial intelligence for the NFT space. In our chat this week we touch on: * Web3 solutions for companies entering Web2 * Buying fake assets in Web3 and how we can solve this issue * The usage of AI...

So excited for this episode. This week's speaker Sarah Endline is an Executive Fellow and Entrepreneur in Residence (EIR) at the Harvard Innovation Lab and Harvard Business School. She is currently investing, speaking, and advising around the unfolding Web 3 world especially focused on consumer innovation, impact, art and collectibles, and NFTs. Most importantly, Sarah is incubating her next v...

Hello everyone, This week's guest is Gosha Dolgun, the founder of The/Thirty7 - a Web3 Marketing agency. In our chat we touch on: * Video content in web3 and if it still works * Marketing budget spending and trends * Web2 to Web3 tactics * Experimentation phases and when to cut your loses and more. Get in touch: Gosha - https://www.linkedin.com/in/gosha-dolgun/ The/Thirty 7 - https://www.theth...

Hello everyone, this week's guest is Dominic Fewster, Co- founder of ColdChain, a leading Web3 Marketing Agency. In our chat, we touch on: * B2b vs B2c examples of marketing in Web3 and how do the tactics differ. * What you should know to prepare for the bull market * How can marketers prepare for what's to come in Web3 and how to learn * Onboarding Web2 audiences onto Web3 and how to do i...

This week I'm having a chat with  Alexandre Frédéric da Silveira , Head of Partnerships at  MasterBlox  - a company that went through a tremendous transformation: an agency, an accelerator and soon to be a $10 M VC. In our chat, we touch on: * How they discovered the organic growth niche and why it's so important in Web3 * Organic growth hacking examples of how they do it properly * When i...

How do you grow a move to earn community in Web3? This is the question we will be answering together with Kevin Serou, the founder of Defit, a Web3 move-to-earn app.  We’ll touch on * Why the move to earn segment matters in Web3 * How he sold 200 K worth of NFTs in a bear market * Why he ditched his affiliate program just a few days before launch * The tactics he’s used to create a tight knit comm...

Hello everyone, This episode is coming out super strong. Why? Because this week's guest is  Sandy Carter , COO  Unstoppable Domains . We touch on * Digital identity and why it matters in 2023 * Partnerships and integrations at Unstoppable Domains * Branded domains and why we see such a big increase in demand * Her personal branding strategy * Her books and the most important business lessons y...

Here’s what you need to know In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bring Aaron Barefoot , Web3 Marketing and SEO specialist to work on some basics you need to know from day 1. He may have done a thing or two for Polkadot This chat is not only good for those in the early stages of their product development, but to those wh...

Please meet Sharif Bennett, the co-founder of CineBlock. In our chat we touch on: * What is film3 and how CineBlocks falls under this category * The kind of film creators that can be found on CineBlock * The investment opportunities it holds and how anyone can become a movie investor * Their go-to-market and partnerships strategy * The surprise movie that is just launching and more. Get in touch:...

Meet Chris Koronowski, now founder of Web3 Doers. In our chat this week, we touch on: * How we grew Web3 Doers community to now over 1 k members * Marketing growth techniques you believe everyone should be employing right now in Web3 * Founder-led growth in Web3 https://www.linkedin.com/in/chris-koronowski/ https://nas.io/web3-doers

“Call that candidate back, you never know where they’re going to be in 5 years. “ Matt said a lot of very important stuff, but for me, this was the mic drop of this week’s episode. We also touch on: How he got introduced to Web3 by Carly Long The Content, employer branding and recruiting soup How this combo more efficiently attracts talent in Web3 vs Web2 Content formats and what works best for We...

Have you ever wondered what it means to save up to 25 % of your costs at an industrial level with the help of Web3? Bet you have not. Neither have I, until I got my good friend  Denes Robert Fantasny , who is an Industrial Metaverse Specialist, to come on the  OOO- Out of Ordinary - A Web3 Marketing Podcast and talk about * What is industrial metaverse and what is it for * How it impacts the plane...

Hello everyone. "Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?” I asked. Because everyone wants growth but few know how to do it sustainably. Tune in today’s episode with  Justin Vogel , co-founder of  Safary 🦁  to talk about Web3 community building. * The lessons * The trends * Bull vs bear market growth * B2B vs B2C * G...

This week’s guest on OOO is Manuela Seve, CEO and founder of Alphaa.io , a tech company that is revolutionizing asset ownership by connecting the physical and digital realms. In our chat, we touch on: Their crypto bros game (just delicious to learn about) industry trends and mistakes companies do when it come to their growth strategies Easy Web2 to Web3 onboarding - what to pay attention to Really...

In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you. This week’s guest is Brett Hornung, Web3 Lead at Accenture. Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3. In my chat with Brett, we touch on: How does...