OOO - a Web3 Marketing Podcast
OOO - A Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz#web3marketing #web3marketingpodcast #cryptomarketing
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OOO - a Web3 Marketing Podcast
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
How to Plan an Event with AI w Ipshita Kumar, VP Brand & Innovation @Hype 08.07.2026 1:03:08
Hello everyone, Today's guest is Ipshita Kumar, VP of Brand Innovation at Hype, the leading marketing and experiential agency in crypto, where she leads brand, events, and experiential. At Hype, she built the company's NFT marketing wing before expanding into brand innovation, research, and experiential, shaping how brands show up both online and in the room. a TL;DR : * What kind of event...
#69 $150M Later, Most Web3 Founders Still Build the Wrong Thing — w Rayka Morandi, CEO Gaply 17.06.2026 59:43
Hello everyone, Today's guest is Rayka Morandi, CEO of Gaply. He started coding at 12 in Iran, won 6 national game development competitions, and had games with millions of downloads by 17. He started his first company at 18. Today he runs a venture studio that has built 100+ products for companies including Starbucks, Forbes, and Under Armour, generating over $120M in client outcomes. His mode...
#70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina 29.01.2026 1:15:06
Hello everyone, Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI models, search engines and decentralised communities using advanced SEO, AEO, GEO and AI-powered content systems. Her clients include Polkadot, Bankless, Consensys, NEAR, Aztec and Mezo. She was nomina...
#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared 23.09.2025 56:29
Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared. Lindsay Casale is the Chief Marketing Officer at Pi Squared. Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer...
#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers 04.08.2025 58:07
Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta. a TL;DR Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets. Proof of Personhood – What it is, why it matters, and how it’s being marketed to users. Marketing Strategy...
#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni 09.04.2025 1:03:20
Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and...
#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając 24.03.2025 1:10:46
Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring toge...
#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor 07.03.2025 1:01:40
Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3...
#63 The 2025 token launch marketing playbook w Mia Unhashed 05.02.2025 58:33
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, today's guest is Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb. a TL;DR *...
#61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler 18.01.2025 1:01:16
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializi...
#62 How was it like organising a Web3 Marketing Hackathon: Lessons and Conclusions 05.01.2025 1:02:28
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see. a TL;DR * How everything started * How we marketed it * What...
#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern 05.01.2025 1:07:22
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of crea...
#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global 11.10.2024 1:00:32
Sign up for free on Eden - https://ooo.joineden.ai/signup Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone, This week's guest is Samantha Yap, Founder and CEO of YAP Global. YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and...
#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi 11.09.2024 1:04:32
Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone, This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was lat...
#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance. 01.09.2024 48:33
Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and r...
#56 Web3 job Marketing trends and what to be on the lookout this bull market, with Meta Intro's CEO, Lacey Kaelani 19.06.2024 58:33
Get your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro. Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building @metaintro , a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and intro...
#55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing value 22.05.2024 1:12:48
Get your free Dealfront demo here: https://bit.ly/49CrzqW Collect the full episode here - https://bit.ly/4bpPGtJ Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the...
#54 How to get in front of top 3% of Web3 users with Persona3 w Eva Nevraj 03.05.2024 38:51
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network. Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data. Through a curated network your ads will be matched to high quality Dapps allowing you to reach a target...
#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot 24.04.2024 1:27:48
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Mint the episode here - https://bit.ly/4aNWW2g Hello everyone, This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures. Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles. He...
#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club) 11.04.2024 1:09:44
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024 Hello everyone, This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents. With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was a...
#51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect 26.03.2024 48:31
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote...
#51 Part 1. Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect 26.03.2024 45:23
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote ev...
#50 POAP just reached 7 million minted POAPS. How they got there, the case studies and bast practices with Jye Sandiford 15.03.2024 1:01:18
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Seroton...
#49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon Abboud 07.03.2024 52:13
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow. In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3...
#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen 29.02.2024 57:24
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her o...
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