Online Store Success with Jodie Minto

Want to know what's working in Facebook ads right now? Tune into this episode and discover what you need to 'unlearn' about running Meta ads and instead, what DOES work in a pos-IOS world.   Want to elevate your Facebook ads game?  Take a look at my self-study workshop series, One-Ad-Wonder.  It's only $147 for a limited time. 

Today, I want to talk about something that no one really talks about when it comes to working for yourself. It's that one ugly truth that can sneak up on you and leave you feeling lonely and isolated. Yep, we're diving into the topic of loneliness in entrepreneurship. Now, I know what you might be thinking - "Wait, isn't working for yourself all about freedom, flexibility, and no annoying bosses?"...

Today I am going to uncover practical strategies to enhance your online store sales. Even amidst economic uncertainties, plenty of businesses are achieving remarkable success, and it's not by slashing prices or overloading their products. Instead, they're investing in effective marketing approaches that consistently drive traffic to their virtual stores. Tune in and hear my three impactful techniq...

In today’s podcast we're unraveling the true challenge that's been holding you back from reaching your sales aspirations: it's all about traffic and conversions. Last week we explored the myth surrounding your products and prices as potential sales obstacles.   So now, let's tackle the real elephant in the room: traffic. Without a consistent, targeted flow of visitors, your conversion goals w...

Today we are diving deep into the heart of e-commerce success. Ever wondered why your products or prices might not be driving the sales you dream of? We often think that the problem lies within our products or the pricing. But guess what? That’s rarely the issue. Before I continue summarising the episode, I want to let you know that I have spent the last few days running a live training program wh...

Welcome to this episode of Online Store Success. Today I want to chat with you about the current economic situation and how it relates to small business owners like you. I know it can feel really heavy and disheartening. Tune in to today's episode to hear what you can do to not only reframe your mindset but still grow your business and sales during wobbly economic times.   Links:  Join m...

Welcome to this episode of Online Store Success. Today we are chatting all things numbers - specifically the key metrics and numbers you need to check each month in order to gauge whether your business is on track, or if you need to course correct. Tune in to hear about the key metrics you need to pay attention to for your eCommerce business overall as well as those specific to paid marketing acti...

I love Facebook and Instagram Ads. Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store. Ask any multiple figure 6 or 7 figure a year ecommerce business owner what their biggest driver of traffic and sales is and I’d put money down that they will tell you it’s via paid ads - particularly Facebook and Instagram ads. Paid S...

Where, when and how to turn up on social media is often completely overwhelming for most small business owners.  It’s just another thing we have to do, added to a never-ending list of tasks we need to do to keep all the plates spinning and sales coming in. Some folks love it - some loathe it.  Either way, it is fairly necessary for several reasons. I’ve spoken before about how traffic is...

Welcome to this episode of Online Store Success. Today I’m chatting about Websites - a winning website that is!  So what is a winning website? It’s one that is built to convert as many website visitors to customers as possible, on autopilot (while you sleep!). Can I get a ka-ching! Your website is the equivalent of a brick-and-mortar shop front - first impressions are everything. And sometime...

Welcome to this episode of Online Store Success. In the last episode (episode 42 go back and have a listen if you missed it here) we talked about getting clear on WHAT your niche is, and WHO exactly your customer is.  This week I’m talking about your brand and how it aligns with your niche and attracts your ideal customer (ideally). But sometimes we get it wrong... In this episode, I chat abo...

Welcome to this episode of Online Store Success. Today we are going to chat about whether you might be missing out on loads of possible sales by missing the mark on pinpointing your niche and ideal customer. Many businesses I see are trying to be everything to everyone in the hope more people will buy from them, and what happens is that no one actually resonates with the business or brand and the...

Today I am sharing a cautionary tale about house painting.   No, I have not shifted my focus to become a renovation podcast!   Inside this house improvement story there is a lesson that relates to business.   Tune in to hear more. ****** Four years ago, my husband loudly declared that he was going to paint the entire outside of our house.   Now this announcement had me perplexe...

Today I’m chatting with a friend and also a mentor of mine, the infamous Kate Toon! Kate is a powerhouse in her own right, is known as the ‘Beyonce’ of the SEO world, a digital marketing coach, Copywriter, Author, Bumfluencer, Mum, partner, 7-figure business owner, and downright great human.  Kate helps business owners build a successful, profitable, and enjoyable business. Using smart, creat...

Are you struggling to get the sales you need on your online store each day? 😭  Worried it could be your products, your prices, or your website that is broken?  After 6+ years of coaching eCommerce clients, my guess is you have a traffic problem and that your products, prices and website are fine! More often than not, a lack of consistent, quality daily visits (traffic) is the problem. T...

38. Are you focusing on the wrong thing in your marketing? Welcome to this episode of Online Store Success.  Today I’m chatting about focus, particularly where you're focusing most in your marketing efforts. You see after 6.5 years of coaching eCommerce clients AND building and scaling my own online 7-figure fashion business I’ve learnt much about marketing and common pitfalls we find ourselv...

Welcome to this episode of Online Store Success. Today I’m chatting about 5 x things you can do in order to stay positive, stay profitable and have your business still ticking along during difficult times. I know you’ve seen the news where it’s mostly all doom and gloom including the cost of living crisis and increasing interest rates which can make us want to completely throw out our business bec...

Tune into today's episode where I interview Emma Egel from Forever Dolls. We chat about how Emma went from a high-pressured corporate compliance gig to an online doll business doing $200k in months! But it wasn't always easy and at one stage Emma had 300 dolls stored in her linen cupboard that she was about to donate to charity...Tune in to hear the full episode here. Take a look at Forever Dolls'...

Want my eyes inside of your Facebook/Meta Ads Manager?  Tune into today's quick episode where I share how you can get my help inside your ads account every week.  Learn how you can have me checking and auditing your ads, teaching and arming you with the skills and strategies you need to confidently and profitably self-manage your Facebook ads forever (and all for the price of just one mo...

Today I'm chatting with a long-term (and one of my favourite!) client, Jane Matley from Coco & Pud, a 7-figure luxury pet accessory brand.  But it wasn't always a million-dollar-a-year business.  And Jane shares with us her journey to scaling from zero to success and what her days look like now. We chat about: - Jane's business journey so far including the BIG milestones - Her bigges...

Today I'm sharing with you a crucial button click that will make or break your Facebook ads success. That’s right, one slight slip of the finger and you will find your ads tank, you will get zero aisles or leads and waste tons of time and money trying to figure out why. So what is the most important button to click when you build your Facebook ads you ask? Tune in to hear what it is! Be sure to su...

5 x Ways to win with Facebook ads right now - without wasting money or spiralling into a vortex of ads manager doom.    Visit the full podcast page here:    So what’s working right now in Facebook ads you ask?  Tune in to hear exactly what is (and isn't working right now) in Facebook ads land.    For the speed readers, below is a high-level re-cap. 1. Broad audie...

Do you know what the difference between a struggling eComm store and a 6 or 7 Figure one is?  Paid Ads.  Plain and simple. Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST. People often say to me, right now I’m going to focus on: Organic social media SEO Writing blog posts Finding brand ambassadors Learning Tiktok dance rou...

30. Overcoming burnout in business (and life) Today I'm chatting about overcoming burnout in business and life, and how I've been slowly coming back to life.  Tune in to hear what's working for me, and how some strategies and tips might help you if you are feeling the same. Enjoy!   References and Links: My Chiropractor - Platinum Chiropractic Erina My Kinesiologist –   The Bloom Co...

Today on the podcast, I’m chatting about why your product isn’t the problem. You see many of my students and clients come to me asking ‘is there something wrong with my product? Why is no one buying from me?’ And 99% of the time my answer is the same - it’s not your product.  Your product is fine. In fact it’s great! But that’s why aren’t people buying.   Here the entire episode her...