Online Store Success with Jodie Minto

When starting your own business, you have to do everything. You are the customer service team, the marketing department, the product development team, and the leadership team.  You are the Chief Everything Officer—or the business gopher. If it’s got to be done, it’s you doing it.   However, as your business starts to grow, you will find that you just can’t operate at that level anym...

On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product. Louise began by reselling other brands’ baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own experiences a...

Feeling overwhelmed with your Facebook ads for your eCommerce store? Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning.  Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners make over and over a...

Is your marketing messaging not quite hitting the mark? Are you finding it increasingly difficult to have your e-commerce store and products stand out from the crowd? If so, this episode is for you. Tune in and discover how you can refine your marketing messaging so that selling your products online becomes easier, and when potential customers come across you, they immediately know that your brand...

On this episode of the Online Store Success podcast, I have a delightful conversation with Michelle from Outsourcing Crew, sharing her journey from Manila to becoming a pivotal figure in the virtual assistant (VA) industry. Michelle discusses her experiences working across different countries and how this shaped her business acumen in the outsourcing industry. She talks about starting her agency a...

On this episode of Online Store Success, we're joined by Egidia of GiGi and Co to talk about her transition from a passion for fashion to an online business success story. Egidia recounts her early challenges and her strategic move to Shopify, which facilitated her brand's growth amidst the evolving retail landscape. She also shares the pros and cons of selling other brands and the excitement behi...

On today's episode of Online Store Success, I chat with Rosie, the owner of The Happy Folk, who shares her success story selling on Etsy. She started by making her own body scrubs and candles and eventually expanded to gift boxes. Rosie found success on Etsy, primarily selling to customers in Australia. She credits her success to her creativity and the support she received in my Online Store...

Are you ready to step up your business game and take a walk in the shoes of a true industry innovator? This week I chat with a long term Mastermind client of mine Jane Robertson, the founder of Millwoods Shoes, and uncover the strides and struggles of building a successful e-commerce brand, while juggling droughts, farm life, young children and huge business pivots. This conversation doesn't...

Today on Online Store Success, I'm interviewing the beautiful Danielle Millar from The Glow Know. Danielle's business model is not one I encounter very often. It is a clever hybrid of a direct-selling business and her own brand, incorporating online and face-to-face events and services.   In Danielle's words, "Most people don’t really know much about the direct selling/MLM industry....

Today, I'm hitting you with a really tough question.  Is it possible you are focusing on the wrong thing in your business right now? And when I say the wrong thing, maybe you don't even realize it's the wrong thing. Maybe you have gone all in on this one particular area, and you're spending all of your time and efforts there, but it's not the thing that actually brings in the sales in your bu...

When I started my very first online store, I only had one customer: My mum.  (I was SO embarrassed. I had spent thousands on inventory and marketing... all down the drain!) Then I went back to the drawing board and launched iland co. — which became a 7-figure business. Why did iland co. succeed? Because I got really, really good at 6 things, tune in and hear what they are.   Interested i...

Do you really need a business ‘strategy for your small business? I know how sexy the notion of a ‘strategy’ is. It sounds like a magical scroll showing you how easy it is to go from A to Z in just a few easy steps. A quick Google search tells me: A business strategy is the set of strategic initiatives a company pursues to create value for the organisation and its stakeholders and gain a competitiv...

Are you feeling like your business might be stuck in a rut?  Energy flows where attention goes, and if you are feeling a bit ‘meh’ with your business, chances are your motivation has been waived, and your sales have dropped off, just adding to that flat feeling. If you have recently asked yourself, ‘Is this business ever going to work?’, ‘Should I give up?’ or ‘Maybe I should go back to my da...

I understand that you might not be ready to start running paid ads, and that’s ok.  You can certainly utilise organic marketing methods to drive traffic and sales to your online store. The thing is, what you won’t spend on ads, you will spend time showing up on social media.  If you are a bit lazy like me (or time-poor), organic socials can feel time-consuming.  But where attention...

Are you tired of struggling to make your Facebook and Instagram ads work for your online business? Do you find yourself spending money on ads that just don't bring in the results you're hoping for? If so, I've got some exciting news for you! Today I share all the details about the eComm Ads Academy, a dedicated Facebook and Instagram ads course for online product-based businesses. This is your cha...

Welcome to this week episode of Online Store Success. Today, I’m chatting with you about how to ditch your expensive ads manager or agency for good, take back the reins of your ads, and increase your bottom line. For many business owners, outsourcing their Facebook ad management is an expensive and frustrating experience. We hope these experts will get better results than we can, that they will tr...

Are you struggling to get the sales you need on your online store each day? 😭  Worried it could be your products, your prices, or your website that is broken?   After 7+ years of coaching eCommerce clients, when a founder isn’t getting the sales they need, we can usually categorise a lack of results into two areas - a traffic problem (or lack of) or a conversion problem (traffic is...

My 5 x Facebook Ad Predictions for 2024 Welcome back to the Online Store Success podcast, and welcome to season 3.  Today, I'm sharing my top 5 predictions for Facebook ads for 2024. There has been some good news regarding Facebook ad benchmarks in the past 12 months. The platform hasn’t become increasingly easier to navigate, machine learning continues to improve, and for many, costs have de...

Today is part two of a two-part series where we map out your eCommerce strategies and plan for the upcoming year.  In the last episode, I discussed four different Ansoff Matrix business growth strategies in the last episode.  If you haven't listened to it yet, be sure to go back and listen to it here (or episode 59.)  Today, I’m chatting about HOW we implement our growth strategy by...

Four Growth Strategies for your eCommerce business As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead. I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’.  However, after 20...

Want to know the 3 x key ingredients of a successful Facebook or Instagram ad?  Listen to this episode where I break these down for you. I also cover: - Why I love Facebook ads so much including a real-life example of one of my students - How to know if you are ready to implement paid Meta ads for your eCommerce business - How much profit margins you need in order to run ads (without going br...

Welcome to this episode of Online Store Success. Today I’m speaking with Linda Thomas from Ashlinc Digital, an email marketing and Klaviyo expert.  We discuss the five email automated flows you need in your eCommerce business including what to say in them, when you should send them and how many emails each automated flow should include. You don’t want to miss this episode.  Be sure to ha...

Today I had the pleasure of chatting with Google Ads expert, Kaity Griffin from Sunday Digital.  In this episode of Online Store Success, I ask Kaity all of your burning Google Ads questions for your eCommerce store including: The different types of Google campaigns best suited for eCommerce owners? What’s the easiest campaign for eCommerce founders to get started with Google ads? What d...

In today's episode, I am absolutely thrilled to welcome a very special guest, Stevie Dillon, who just happens to be my trusted business coach. Together, we're chatting about success, self-discovery, and the art of building a thriving business. Are you ready to join us? My own journey has been quite the rollercoaster. I started off with a stint as a solicitor, I ventured into the ever-evolving land...

Welcome to another exciting episode of "Online Store Success" with me, your host Jodie Minto. Today, I've got something special in store for you.  I recently had the opportunity to visit the TikTok office in Sydney and attended their launchpad training on TikTok ads. And let me tell you, it was eye-opening. In this episode, I'll be sharing with you all the juicy details about TikTok ads: how...