Online Store Success with Jodie Minto

If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode is for you. Because while waiting can feel safe, it can also quietly cost your business sales, traffic, data and momentum. In this episode, I’m unpacking why delaying your Meta Ads jo...

Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream. Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you sales. Except, for many e-commerce founders, that’s not how it plays out. In this episode, I’m unpacking why outsourcing your ads too early can cost you far more than the monthly management fee,...

There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running. But is that actually true? In this episode, I’m unpacking what’s really happening with Meta Ads right now, including the recent Andromeda conversation, why your results may look different inside Ads Manager, and why ads still play such a powerful role in driving traffic and sales for e-comme...

Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did. This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy. In this episode, I’m breaking down a Meta Ads strategy I’ve be...

SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore. In this week’s episode, I’m joined by Flick from Hotel SEO to break it all down in a way that actually makes sense for product-based business owners. We talk about what SEO really is, how it’s changing with AI search, and the simple things online store ow...

Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences. In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time. So in this episode, I’m sharing a small but mighty Instagram strategy that can help bring new people into your world, grow...

Building a fashion or activewear brand from scratch takes far more than a beautiful product idea. It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what your customers actually want. In this Meet the Founder episode, I’m joined by Marlena, founder of Horizon Athletic, a sustainable swimwear and activewear brand originally founded in Au...

If your business feels busy but not necessarily growing, this episode will give you a reset. Because doing more isn’t the answer. It’s about knowing what to focus on, and when. Inside this episode, I’m breaking down a simple framework I use with my clients to bring clarity and direction to their growth strategy, especially when things start to feel scattered or stagnant. You’ll walk away knowing e...

In this episode, I’m sharing something a little more personal. After two weeks away in Bali, I came home questioning everything. Not just how I was running my business, but whether I even wanted to keep doing it at all. And if you’ve ever had one of those moments where everything feels heavy, frustrating, or just harder than it should… this one will likely hit close to home. Because what I realise...

If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you. Inside this episode, I’m breaking down some of the most common Meta ads problems I’m seeing right now across e-commerce brands, and what to actually do about them. From ads that start strong and then slow down, to campaigns that are spending but not converting,...

When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this. What is actually driving my sales? Because when your Shopify, Meta Ads and Google Ads all show different numbers, it becomes very hard to know what is really working and where you should be investing more time and money. In this episode, I’m jo...

  When an online store hits a plateau, the question most founders ask is simple. What should I do next to grow sales? Should you spend more on ads? Should you focus on email marketing? Or is it time to expand your product range? The truth is, the right answer depends entirely on what is already happening inside your business. In this episode, I share three real examples from a recent mastermi...

Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14. Customer service is part of building a business. It is also one of the fastest ways to test your patience, your boundaries, and your leadership. In this episode, I share several real stories from my...

Meta ads are still one of the most powerful growth levers for e-commerce brands. But the way they work, and the way you need to use them, has shifted again. In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape. This isn’t theory or trend-chasing. It’s what’s actually working, what’s...

The first episode of 2026! After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too). This week, we’re talking about something many e-commerce founders quietly struggle with: Feeling like your business is you. Your identity, your self-worth, your success – all tangled up in sales, social media enga...

As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success . This isn’t a strategy episode. It’s a pause. A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again. If this year stretched you emotionally, mentally, or financially, you’re not alone. I...

Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly. It’s simple, practical and perfect to listen to before you head into your next round of optimisation. 🎧 Listen here: https://www.jodieminto.com/...

If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩 Andromeda has officially landed.  In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you. Here’s what we cover: What Andromeda actually is and why Meta has introduced it Why broa...

Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle. In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line. I’m joined by Matt Byrne , founder of Day One Advisory  and an accountant who specialises in e-commerce....

I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully. We unpacked my journey building iland co. , a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around th...

Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀 This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business? I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and...

Feeling like you're doing everything in your business... and wondering how you could possibly scale? This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else. You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane. We cover: How to spot when you’ve become th...

Wondering why your best-seller has slowed down, or if you even have a hero product in the first place? This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable. Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite. You’ll...

If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you. It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence. This isn’t theory. It’s based on real conversations with clients, my own journey scaling and selli...

So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals . Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy fo...