Online Store Success with Jodie Minto

When I grew my fashion business from $350K a year to $1.3M in just 12 months, it wasn’t because I suddenly worked harder, launched dozens of new products, or threw endless money at ads. It was because I made three very specific shifts that changed everything. In this episode, I’m pulling back the curtain on what really worked to create consistent, profitable growth. Not the shiny version, but the...

Thinking about running ads for your online store but not sure if you’re ready? In this episode, I’m sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads. This isn’t about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really takes to...

Have you ever seen your own Meta ad and thought, "That’s not the copy I wrote… and what’s with the strange music and brown text box?" Then this episode is for you. In today’s Online Store Success Podcast, I’m unpacking one of Meta’s sneakiest ad features (Advantage+ Creative Enhancements) and showing you exactly what to look out for before your beautiful ads get butchered by automatic AI settings....

If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you. I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold yo...

How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours) In this episode of Online Store Success , I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective . Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a ye...

If one platform disappeared tomorrow… would your business be okay? In this episode of Online Store Success , I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk. From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not careful. We...

 This week on Online Store Success , I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast . Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales . In this episode, we dive into what’s working right now on organic social media, and how e-c...

 🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You? If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen. Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… a...

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone. This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself. In this episode, I’m sharing exactly what's getting results for my clients and my own ads: Here's a quick look at what you'll le...

 If your Meta Ads have been underperforming for months, you're not alone. February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching. But something’s shifted. In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck. Meta has been quietly rolling out major changes b...

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat! In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective...

 Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot. But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactly what they’re doing differently. These ar...

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again. This week, I’m chatting with the incredible Gloria Chou , PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies. She breaks down her simple “CPR Method™” (no, not that kind of...

 ✨ Episode Summary: The U.S. has just introduced a 125% tariff on Chinese-made imports , and while increases for other countries have been paused for 90 days , the message is clear: it’s time for e-commerce founders to get strategic. In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this windo...

Ever feel stuck wondering how much inventory you should order for your e-commerce store? You’re not alone! Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty. In this episode, I’m divi...

Every e-commerce business experiences slow months—but they don’t have to stay that way. On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand. Listen in to discover: The exact promo we ran (a simple strategy you can replicate right away) How strategic t...

Money isn’t just about numbers in your bank account—it’s about how you think, feel, and act around it. In this episode, I’m joined by Denise Duffield-Thomas , money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves. Denise is all about helping women break free from money blocks, let go of guilt, and...

If you’ve ever felt exhausted, overwhelmed, or disconnected from your business , you’re not alone. Burnout is more common than you think—especially for women juggling business, family, and life. This week, I’m joined by Dr. Hayley D Quinn , an anti-burnout business coach, speaker, and former clinical psychologist , who helps women entrepreneurs build thriving businesses without sacrificing their w...

If you’ve ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you. Success isn’t about one big move. It’s about layering small, strategic improvements over time. After more than 10 years in e-commerce, I’ve learnt that real growth comes from consistent, incremental changes—not one magic...

If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever. In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners ele...

If you’ve ever dreamed of turning your passion into a thriving business but aren’t sure where to start, this episode is for you. Today, I’m joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra’s journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher and is now...

If you’ve ever felt like you’re doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you. Today, I’m joined by the incredible Victoria Gibson , Creator of Soul Deep Success , who helps women create breakthroughs to their next level of success using th...

  From Breakouts to Business Success – Acacia’s Journey with PuraU This week on Online Store Success , I’m chatting with Acacia , the founder of PuraU , a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring. In this episode, we dive into: ✅ The link between gut health and...

🎧 What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect If you’ve been running Facebook ads and wondering, Why aren’t they working like they used to? —you’re not alone. Meta Ads are evolving fast , and what worked last year isn’t necessarily the best strategy in 2025. In this episode, I’m breaking down: ✅ The latest updates to Facebook & Instagram Ads – includ...

Welcome back to Online Store Success ! In my first episode of the year, I’m sharing a simple yet powerful Meta ads strategy that’s bringing me 100 new Instagram followers (plus email subscribers) each week—at a super low cost. As a certified Meta ads specialist, I’m always testing new strategies to see what’s working in real time. This approach might surprise you because it’s a little unconvention...