Online Marketing Podcast

6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are t...

In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later. The key is to not strive for perfection, but ins...

Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end? It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people...

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a full online business. We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same time. And by keeping tho...

Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with...

Guess what! Now is the absolute best time for you to start a membership. Here's why… With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the tran...

You don't need a big list or a big audience when you have the correct aligned offer. Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale. So, take your time when it comes to list building. Be a little bit mo...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs. And the only way to make your people really believe in themselves and their abilities is through progress and small wins.  When they achieve little victories along the journey, their mindset starts to shift.&n...

In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you. Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video f...

Stop over-teaching in your launches. Give value, but not so much that they don't need anything else from you. Your launch should create desire, not satisfy it completely. Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you. Give them a taste of your value, but hold enough back that they want more. Help them see what’s possible, then mak...

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience. Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in...

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership. In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences. Resources: Adaptive Marketing Program - Adaptive Mar...

How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough? When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter wh...

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they h...

What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what d...

In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches. Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into your world? Then check out our Influenced Course: http://influencedcourse.com Find the full show notes her...

A lot of people get freaked out with all the moving parts to a launch. But don't feel like you have to do all the things that others are doing for your launch right out of the gate. Know that each launch that you do is going to get better and better. Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience. And for every new lau...

We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE! There are those who are paralyzed by change and those that lean into it and take advantage of the new opportu...

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal. In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive...

As entrepreneurs, we have to get comfortable looking at the data and metrics in our business. I know for some it's not your favorite thing, but it's critical to understand what's working and not working. Start with evaluating just one part of your launch. Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't. Then look...

We often make the mistake of over-teaching during our launches.  While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers.  Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve.  When they see new possibilities for themselves and experience...

As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience. But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward. That's why beginning with the end in mind is key. So with any launch or promotion that you have, take a moment to think about where you want to...

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses. We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the...

Embrace your mistakes! Celebrate them and learn from them. This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward. You took that step. And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you we...

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.   In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires. Find the full show notes here: https://onlinemarketingpodcast....