Online Marketing Podcast

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership. Find the full show notes here: https://onlinem...

In this episode of our Mastermind Series, we are discussing what you should be looking out for when starting your membership: What deliverables to include How to avoid overwhelm How to make exclusive membership content available to the general public without devaluating your program How to avoid grooming freebie seekers instead of paying members How to convert one-off clients into monthly paying m...

Here’s something I want you to remember... Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to h...

It’s time to raise your standards. Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone. Everything you've done so far has gotten you here - what's next to level up? Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow! This will expose you to new...

Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer. Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer. It’s about creating the opportunity of seeing what is possible, that they can themselves do this. It's dealing wi...

Memberships are a win-win for both, business owners and clients. In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income. While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve r...

Be your own best customer. Now, what do I mean by that? If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service. We want to e...

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership. Find the full show notes here: https://onlinem...

In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time. Resources: Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million d...

You're the boss of your business so you get to decide what it looks like and how it feels. I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do. But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a...

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully. If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right? What you would do is create excitement, anticipation...

There are some questions that we get asked a lot when it comes to content creation... “What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?” Content creation certainly can seem heavy when you don’t have a plan. I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help y...

A lot of us have products and services that we would like to sell to our audience immediately. But many of the people in our audience are not yet prepared to make an informed buying decision right ahead. In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer. Find the full show notes her...

Don't be afraid to promote to your audience—you're not bugging them, you're helping them! It can feel like you're being annoying when you send that extra email or do an additional Facebook Live. But the truth is, people are distracted and busy. They need the reminder about that amazing opportunity or offer you have for them. Your audience needs to know how you can help them transform their lives a...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of u...

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members. In this episode of our Mastermind Series, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old members...

Let’s talk about the content squeeze! This might be a new concept to you or maybe you’ve heard it before... A concept squeeze is when you take one piece of content and squeeze it dry across all of your different platforms. This is really designed to make your content creation easier and less heavy. And the great news is, this works no matter what your content modality is. Whether it’s a video, pod...

The key to a successful launch is to imperfectly launch. Get started now, even if you're not ready. Put your offer out into the world and get real feedback from your audience. Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission. Launch your first version and see how your audience responds. The da...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs. And the only way to make your people really believe in themselves and their abilities is through progress and small wins.  When they achieve little victories along the journey, their mindset starts to shift.&n...

What is the difference between successful marketers in your niche and the ones that struggle to get sales? It all boils down to the 3 key pillars that lead to more conversions and successful sales. And when you have all three aligned, that’s when you get the sales and that’s when the magic happens. In this episode, we are discussing what these pillars are and how you can use them to increase your...

What is the #1 reason why businesses fail? Its cash flow. It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again. When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it...

The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking with Mariana Henniger, EMMY-winn...

For many people, Facebook ads are like a slot machine. You never know the outcome. In this episode of our Mastermind Series, we are discussing how you can create the best results and return of investment for your ad spend by targeting the right audience and creating captivating content that resonates with your audience without giving away too much. Resources: Adaptive Marketing Program - Adaptive...

Not every decision that you make in business is permanent. You have the power and ability to change things as you want. Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things. I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wante...

What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what d...