Online Marketing Podcast

A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time. They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there. That isn’t going to work. You can't rep...

How do you price your product or service? What price should your product, service, coaching program, membership course be at? Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook group...

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Find the full show notes here: https://onlinemar...

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer. Instead, let it get you excited! Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it. T...

The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking with Mariana Henninger, EMMY-win...

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments. We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of...

It's time for you to shift your mindset and think about selling as serving. This means that you are not just selling when you are presenting your offer but during your whole launch. As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision. This is an opportunity for you to really share how your offer can help the...

Don't treat everybody the same. Don’t put them all on the same email list. Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience. And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think...

What makes a high-converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it...

Sometimes we create a business or a career that we eventually don't love anymore. But it was not one intentional decision that leads us there. Over time, we made micro-commitments, saying yes to certain things and turning down other things. And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing. In this episode, we are discussing the imp...

This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you haven't done so already. This is not only going to serve your clients at a higher level because they're g...

Many people struggle to attract the right audience before their launch. They then end up promoting their launch to people that are not interested in their paid offers in the first place. In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them natura...

No doubt, a great onboarding process is the key to building a great relationship with your members. Because that moment, right after the purchase, is the most vulnerable moment for your clients. They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver. In this episode of our Mastermind Series, we are discussing how you can create an...

When we go and acquire something, when we consume something, we're expected to pay, right? But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric. That's something that's measurable for a lot of influencers out there to get you to do. And...

Stop comparing other people's wins to your progress. You're not in a race with anyone else. A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post. But what you don’t see is all the work, energy, trials and tribulations that they went through to get there. Remember, success isn't an overnight phenomenon. It's the re...

A lot of us think that there are two different parts to a launch: There's the serving side and then there's the selling side. And the interesting thing is, the entire thing is both, at the exact same time. Selling is a process that means the entire launch, series, or webinar. Understand that as you are giving and providing value, you are selling at the same time. During your entire launch, you are...

So many entrepreneurs fail when building an audience. In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them. Find the full show notes here: https://onlinemarketingpodcast.com/what-most-people-get-wrong-when-growing-an-audienc...

Don't treat everybody the same. Don’t put them all on the same email list. Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience. And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think...

In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you. Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video f...

Not having any testimonials for social proof, can stop many marketers from launching their membership. In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers. Resources A...

I’ve seen this happen a lot throughout my years in business. People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in. But while they're focused on those current customers and serving people, they stop doing what they did to attract...

One of the coolest things about having a membership is that you get to design it how you want! A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships. Forget about those expectations. Memberships come in al...

Launches can be overwhelming with so many moving parts going on at the same time. You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations! So don’t forget to give you...

The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want to segment them out so that yo...

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience. Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction...