Online Marketing Podcast

You're the boss of your business so you get to decide what it looks like and how it feels. I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do. But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a...

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”. But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stop What we always have to keep in mind is that marketing is all bout testing. That’s why we really need to pay attention to the feedback loop. It will help us in...

In this episode of our Mastermind Series, we are discussing what you should be looking out for when starting your membership: What deliverables to include How to avoid overwhelm How to make exclusive membership content available to the general public without devaluating your program How to avoid grooming freebie seekers instead of paying members How to convert one-off clients into monthly paying m...

When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else. Your audience wants a chance to get to know you. They wanna connect with you. And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer. So just show up. Show up as yourself. Resources:...

We often make the mistake of over-teaching during our launches. While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers. Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve. When they see new possibilities for themselves and experience some quick wins, t...

What exactly should you say to your audience as you're going into your launch? To understand what topics are really gonna resonate with them, you have to dive into their world. What are their pain points, their daily struggles, their aspirations, and their wins, big and small? Try to really get to know your audience and speak into topics that are relevant to them. You’ll build deeper connections,...

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism. And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex. The worst part is that most people don't even realize that they self-sabotage by overdelive...

Truth bomb: The most successful marketers are the ones that are adaptive. Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things. We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the worl...

What is the perfect ads budget? The answer might surprise you: It’s limitless. When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending. In this episode, we are discussing how to create multiple transaction points and consistent income that you can rein...

How can you keep members while they are going through financial hardships? In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients. We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowled...

Be your own best customer. Now, what do I mean by that? If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service. We want to e...

Building your list starts with the first subscriber. That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people. So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and w...

Launches can be overwhelming with so many moving parts going on at the same time. You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations! So don’t forget to give you...

In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about her transition from leading a limited organic space to a successful online business with a loyal following. Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches. We are also tal...

When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in. Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your...

It does take a lot of effort to get one single client. And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us. In this episode, we are discussing how you can create more than just one transaction per client by adding touch points to your current programs and offerings to give them different op...

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by - making yourself visible in the right places - creating a daily routine of giving value to your target audience - and creating relevance while paying attention to social cues in the online space. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusi...

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once! I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them. If we're overwhelming them with too much information, they're not going to watch a video, they're not...

Stop trying to get all the things perfect before you launch. I'm giving you permission to launch imperfectly. Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace. We don't need it to be perfect. We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow. So...

You need to make more offers! Would you like to know one of the number one thing that has helped me become successful over and over again? It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an of...

What is the difference between successful marketers in your niche and the ones that struggle to get sales? It all boils down to the 3 key pillars that lead to more conversions and successful sales. And when you have all three aligned, that’s when you get the sales and that’s when the magic happens. In this episode, we are discussing what these pillars are and how you can use them to increase your...

What’s the most common mistake that people make during a launch? They over-teach and over-deliver content. They are thinking: “I need to deliver. I need to show up with my best stuff.” Yes, you should definitely do that. But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desir...

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-that-spark-curiosity/ Resources: 50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing cam...

Many marketers cast a huge wide net and try to appeal to everybody. But most of the time, this unclear messaging ends up missing the specific pain points of your target audience. In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients. Resources: Adaptive Marketing Program...

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they h...