Online Marketing Podcast

Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time. But other times, webinars can be too time-consuming and ineffective. In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen c...

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward.  Say yes more.  Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress. Double down on what's working. Do more of what separates you. Just start taking action and make inc...

Create a feedback loop on anything and everything that you do in your business.  Because there's gold in the feedback and that's where people are constantly improving. You’ll get insights like: Why did things in your launch work well and what needs to be improved?  Why did people buy from you and why did others decide not to? This will show you what you can tweak and twist for your next...

I want you to just start. I want you to take action! You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action. Here's the thing, when you take the action and you get...

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our messaging to match what phas...

Launches can be overwhelming with so many moving parts going on at the same time. You've worked really hard, you put a lot of time and energy into it.  You really want it to do well, and it can get very emotional at times.  But the important thing is that you’re putting yourself out there, which is what most people do not do.  That is a big accomplishment, congratulations! So don’t...

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer. In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch. There is a mental shift that you need to make of what you though...

In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart. From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online busi...

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it! Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you. On the other hand, there are people in the world right now that want your expertise, that want what you put out...

Memberships do not have to be complicated. Seriously! They can be very streamlined, very simple. It all comes down to the promise that you're making. Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element. But if you had a maintenance program, if you had a back-end m...

I’ve seen this happen a lot throughout my years in business. People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in. But while they're focused on those current customers and serving people, they stop doing what they did to attract...

In the market, you will hear often that you got to be an expert before you can put something together.  But there is another way.   You don't have to have all the knowledge and expertise from the start.   You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem.   In this episode, we are talking with Adrienne...

Stop comparing other people's wins to your progress. You're not in a race with anyone else. A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post. But what you don’t see is all the work, energy, trials and tribulations that they went through to get there. Remember, success isn't an overnight phenomenon. It's the re...

Have you ever had a launch that just didn’t go quite right?  Maybe there was some sort of misalignment with the list building. Maybe you didn’t have the right audience that was ready to hear your offer?  In this episode, we are discussing how to make sure that your next launch will be a success, by having the right conversations that will attract your ideal audience, align them with your...

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected. In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online b...

It’s time to raise your standards. Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone. Everything you've done so far has gotten you here - what's next to level up? Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow! This will expose you to new...

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent. You're gonna get through it! So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well. The mental game is more important than the strategies, the tactics, or the statistics. No matter if it's a great la...

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward. Say yes more. Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress. Double down on what's working. Do more of what separates you. Just start taking action and make incremental pro...

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.  Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Find the full show notes here: https://onl...

You need to make more offers! Would you like to know one of the number one thing that has helped me become successful over and over again? It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an of...

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.  This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.  In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion du...

Launch challenges can be an effective way to funnel your audience into a paid membership. In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch. It is all about engaging with your audience in the right way during the challenge that will keep them focuse...

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between. But here's the truth: you don't have to do it alone. At some point, it's crucial to let go and bring others on board. Yes, it's okay to ask for help. Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever...

Begin with the end in mind! If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things that you're fearing, the things that are stopping you from wanting to create a membership. Yes, I'm giving you permission. You do not have to do the things that you're afra...

Truth bomb: The most successful marketers are the ones that are adaptive. Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things. We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the worl...