Online Marketing Podcast

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an online entrepreneur, Anne co...

What we put out is what we're going to attract. This is so true when it comes to our list-building activities. Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested...

After working hard on your challenge launch, it's time to take it to the next level through scaling. In this episode, we discuss why looking at your numbers will help you to see what's working and not working. Review the data from your launch to determine what needs adjusting or eliminating for next time. This helps create an effective process you can repeat. Start by evaluating one element of you...

No doubt, a great onboarding process is the key to building a great relationship with your members. Because that moment, right after the purchase, is the most vulnerable moment for your clients. They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver. In this episode of our Mastermind Series, we are discussing how you can create an...

I want you to just start. I want you to take action! You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action. Here's the thing, when you take the action and you get...

Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world. For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources. You nee...

Community. It’s something we all crave, isn’t it? We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins! I’m fact, one of the reasons I love memberships so much is the communit...

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our messaging to match what phas...

You don't need thousands of people in your launch.  You just need the right people! So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches! Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show...

A lot of times people get stuck in their tracks trying to perfect their offer, wait for the perfect moment, or have their fears stand in the way of launching their membership. And then they freeze and lose momentum. In this episode, we are talking with Eric Walrabenstein, best-selling author and renowned educator. He is sharing his inspiring journey, how he overcame his perfectionism, his fears an...

In this episode of our Mastermind Series, we discuss how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic and creating audiences for your future ads. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site own...

There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works! Instead...

To attract buyers in the lead-up to your launch,  you really want to think about what is your ideal client? What are they thinking, saying, feeling, and doing in their world right now? What are their struggles, challenges, and aspirations? What conversations are they already having? Make sure you do market research, especially in buyer communities. We need to come down off the “Guru Mountain”...

Stop and think about somebody who has been a positive influence in your life. It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience. We can be that positive influence, we can be that leader, we ca...

A lot of us get caught up in perfectionism. We have to have our membership programs done perfectly. Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted. In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putti...

Be your own best customer. Now, what do I mean by that? If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service. We want to e...

You launched, now what? In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers. We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how t...

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience.  But when launching a challenge or promotion, less teaching is more. Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on. In your launch, give your audience small wins to open their eyes to what's possible and why they...

In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and...

Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”. Well, I don’t want that to happen to you! When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it. As human beings, we are pretty s...

Stop treating everybody like a number; go back to having conversations. This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another. If you want to have a smaller list, that's more impactful, a lis...

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

In today’s episode, we discuss how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research. Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/ Find the ful...

How can you keep members while they are going through financial hardships? In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients. We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowled...