Online Marketing Podcast

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources: Adaptive Marketing Prog...

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once! I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them. If we're overwhelming them with too much information, they're not going to watch a video, they're not...

At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works. But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results. As you grow as...

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions. While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true. When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase...

When it comes to marketing and attracting clients, stop reinventing the wheel! There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing p...

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results.   In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-facebook-ads-deliver-results/ Resources: Ads Challenge - Sign up for...

There are many things you can do to exponentially grow your next launch. In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coa...

When it comes to memberships, we only have to solve one problem! But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members. As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that y...

Stop hiding your offers! Selling isn't "dirty" or selfish. Selling is serving. You're guiding people toward the solution they need. So instead of surprising people with your offer at the last second, be transparent from the beginning. And seed your offer throughout your launch. Let people know you have an amazing offer coming so they can get excited about the possibilities. This helps them make an...

Memberships do not have to be complicated. Seriously! They can be very streamlined, very simple. It all comes down to the promise that you're making. Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element. But if you had a maintenance program, if you had a back-end m...

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer. In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and natural...

Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned? Well, guess what you need to do then? Track and measure your results, specifically your conversions. 100% of people that see your ads aren’t going to click on the link. So, there's a ratio ther...

You launched, now what? In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers. We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how t...

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by - making yourself visible in the right places - creating a daily routine of giving value to your target audience - and creating relevance while paying attention to social cues in the online space. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusi...

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves. They let self-doubt and limiting beliefs stop them from putting themselves out there. They assume people already know what they do or should just find them. But we live in a noisy, oversaturated world. If you're not actively and consistently sharing who you are, what you do, and how you can he...

If you want to be productive, you need to stop multitasking! Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up. Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it'...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

In this episode, we are talking with Amy Pearl, a successful B2B business coach, about how she's navigated the online world, taking courses and programs that are specifically designed for B2C and applying them to the B2B world, where she thrives and continues to serve her clients. We are also talking about a new era in the business world where people are looking for a sense of purpose, value, and...

Embrace your mistakes! Celebrate them and learn from them. This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward. You took that step. And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you we...

Once you've filled your challenge, the real work begins in delivering it. In this episode, we’re sharing some of our top tips to ensure you have a successful launch. Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed. Making the trainings in your launch digestible and giving your audience quick wins...

In this episode of our Mastermind Series, we are discussing how to create effective email marketing. From coming up with content ideas to nurturing your audience and naturally leading them to your offers without taking up all your time. Resources: Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners t...

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources: Adaptive Marketing Prog...

Give yourself grace! You know what? You might be in a learning phase right now. And that is okay! Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that y...

Traditional sales funnels are dead! Oh my goodness, pretty controversial right? Yes, but stick with me.  I want you to really think about this, when it comes to marketing and sales, it’s a process right? Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase. In the past we ha...

Launching can be scary because you are not sure if all your efforts will actually pay off. There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be: The launch list. This is a dedicated email list that you are promoting your launch to. In this episode, we are sharing our top tips to build your launch list with...