Online Marketing Podcast

One of the key pieces of being successful in marketing is having an open mind. Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me. All these different things, all these beliefs that we have about our business...

Memberships are a win-win for both, business owners and clients. In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income. While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve r...

In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play big...

 Build your email list 365 days a year. Always be list-building. Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year. Now of course that might not be the vanity metric that you want. But wouldn't you rather have a s...

You're the boss of your business so you get to decide what it looks like and how it feels. I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do. But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a...

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience. Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction...

In this episode, we dive into how to make challenge launches more effective for your audience.  As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge.  The key is to keep things simple by focusing on one small win or task per day that people can accom...

This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you haven't done so already. This is not only going to serve your clients at a higher level because they're g...

In this episode, we are discussing the most common mistakes people make when running Facebook Ads. We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success. Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-facebook-ads-errors-and-how-to-fix-them/ Resources: Ads Challenge -...

In this episode of our Mastermind Series, we are discussing the benefits of low-priced or even free introductory Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our...

Do you want to create content that will actually attract the right audience? “Well, of course, Paul!”, right? Then you need to be intentional with your conversations. A lot of us put random content out there just to get something, anything out! Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be r...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

As experts, we live with whatever our service is every day. It's nearly a hundred percent of what we're thinking about for our business. But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today. So what we need to do is create a runway of awareness. We need to create desire, curiosity, and excitement. We need to...

A lot of us think that the offers we put into the market are permanent and set in stone.   But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.   We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.   In this episode, we are talking with Dayna Abraham about how she was a...

Building your list starts with the first subscriber. That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people. So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and w...

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers.  Find the full show notes here: https://onlinemarketingpodcast.com/how-to-hook-your-ideal-clients-instantly Resources: 50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing c...

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch...

Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all. The more we have fun, the more we get creative and put o...

The biggest fear of many people is to feel tied down and restricted by their own memberships They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members. In this episode, we are discussing how you can crea...

When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any poin...

In this episode, we are discussing how to create a sustainable content creation system for your business that will that save you time and energy and intentionally lead your audience to your offers. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-content-creation-feel-easy Resources:  Grab your free Time-Saving Content Creation Tips PDF to create more engaging content...

6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are t...

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic. In this episode, we are discussing how you can create high-converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create...

In this episode of our Mastermind Series, we are discussing the pros & cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course cr...

Put your promotion or your offer out into the world! Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.” Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be...