Online Marketing Podcast

When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any poin...

Not every decision that you make in business is permanent. You have the power and ability to change things as you want. Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things. I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wante...

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism. And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex. The worst part is that most people don't even realize that they self-sabotage by overdelive...

Are you following a recipe when it comes to your marketing or are you randomly putting things in? Marketing is a process. A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results. Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it. That'...

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum.   In this episode, we are discussing the most common mistakes and how to avoid them. Find the full show notes here: https://onlinemarketingpodcast.com/the-offer-errors-that-cost...

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments. We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of...

Here’s something I want you to remember... Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to h...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it? What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?” This is your chance to reprogram that questi...

A launch has a lot of moving parts, and a lot of different things are happening all at one time. It's very easy to get overwhelmed and forget how things were happening at each phase of your launch. So, don't forget to do a launch debrief every time you launch. It allows you to really reflect on how your launch went from start to finish. Not just the period of the launch itself but everything that...

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have.   But it’s really not about the vanity metrics at all.   It's about the connection with your audience and really understanding their pain points and their language.   In this episode, we are discussing how you can attract the right audience for you a...

You've got this! I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant. But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward! Launch that promotion. Share your message. Get in front of your audience and test the waters....

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen. But that just doesn't exist. Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience. In this episode, we are discussi...

I'm here to encourage you to embrace change. Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future. Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shif...

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments. We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of...

When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else. Your audience wants a chance to get to know you. They wanna connect with you. And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer. So just show up. Show up as yourself. Resources:...

We often make the mistake of over-teaching during our launches.  While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers.  Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve.  When they see new possibilities for themselves and experience...

And a lot of times we don't see the value in things that we are passionate about and do really well. It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do. In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how to turn your...

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they h...

How do we get the right people on our lists? This is one of the most common questions marketers have. A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place. In this episode, we are talking about how to attract the right audience that is perfectly aligned with your off...

How much content should you share in your free groups without giving away too much? In this episode of our Mastermind Series, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience, and creates desire and excitement to join your paid memberships. Resources: Adaptive Marketing Program - Adaptive Marketing Program...

Memberships don’t need to be complicated. One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort. I want to remind you that a membership does not have to be complicated. In fact, some o...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of u...

A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful...

Sometimes we create a business or a career that we eventually don't love anymore.   But it was not one intentional decision that leads us there.   Over time, we made micro-commitments, saying yes to certain things and turning down other things.   And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing.   In this episod...

Do your research! Research is the first step before you get started with building your lead magnet but it's often a step that people skip over. It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good. Don’t make that mistake. Do your research first, fi...