Online Marketing Podcast

As marketers, we spend a lot of time and effort creating Facebook groups and acquiring new members.    But once you decide to move on to new groups, were all your efforts of building your previous group in vain?    In this episode, we are discussing how you can encourage members of an inactive group to join your latest group and how to get more engagement and communication with...

When it comes to growing a Facebook group, it’s not all about scaling and numbers. So when you are adding new people to your group, you want to make sure that they will be quality members that engage and are actually interested in what you have to offer. In this episode, we are discussing various ways how you can grow your Facebook groups with quality leads, how to use incentives, how you can crea...

Sometimes, all we want to do is give, give , give. But this can easily leave us trapped with our free offers and an audience that only expects freebies from us. In this episode, we are discussing ways to transition from free offers to a more sustainable way of serving that pays us for our time and efforts. FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-tran...

Do you really need a VIP level of your membership?   In this episode, we are discussing how to avoid leaving an opportunity and money on the table and how to subtly upsell your VIP membership without overwhelming or confusing your audience with your various offers. Read the full show notes here: https://membershipsmastermind.com/do-you-need-a-vip-level-episode-19/ Resources:   Adaptive I...

In this episode, we are discussing how to use Facebook Pixel to track the traffic you are getting on your landing pages from Facebook ads versus organic traffic and how fewer offers on your page can get you better results. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators...

No doubt, a great onboarding process is the key to building a great relationship with your members. Because that moment, right after the purchase, is the most vulnerable moment for your clients. They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver. In this episode, we are discussing how you can create an engaging and informative...

We always get told to scale our services. But how much is enough?   Sometimes a small group of high-value clients can be more efficient than a big group of basic membership clients.    But since VIP memberships will need more access and take up more of your time, maybe a basic membership with a lot of members is the best fit for you.   In this episode, we are discussing how you...

In this episode, we are discussing how lead magnets help you to build a relevant audience, how to create excitement around them right before your launch and when to test which type of lead magnet works best for your audience. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creat...

Sometimes we tend to overcomplicate the process that is meant to convert our audience into customers. But the truth is, that having too many webinars, challenges or courses before your launch might confuse your audience and decrease your conversion rate. In this episode, we are discussing how you can effectively guide people into an informed buying decision through a simple process without over-de...

Should you be starting your membership even if you don’t have everything set up 100%?   In this episode, we are discussing how to launch your membership the right way.    Managing expectations, avoiding disappointment by overpromising and creating surprising bonus content will make sure that your initial members are satisfied. Read the full show notes here: https://membershipsmaster...

In this episode, we are discussing how to create engaging live experiences for your members that have a community element, build relationships, and that are scalable. FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-create-scalable-live-experiences-episode-96 Resources: Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity fo...

Sometimes we can get too busy serving our clients. This can easily lead to a burn out and we also end up not having enough time to promote our programs and develop new relationships for future business. In this episode, we are discussing how you can run multiple programs in a sustainable way without spending all your time and effort on creating a business model that you might regret later on. FInd...

Facebook groups are powerful tools in your marketing arsenal. By taking a strategic approach, you can make sure to get the most out of them.    In this episode, we are discussing how you can create your own path to successfully managing groups and have purposeful conversations with your members that will lead to a thriving community.   The key is to avoid getting stuck in an “online...

Free Facebook groups can be very time-consuming and drain your energy. It takes a delicate balance of engaging with your audience and staying connected while avoiding going down rabbit holes and over-delivering. In this episode, we are discussing how to manage your time to give your audience a taste without giving them everything for free, how to avoid grooming freebie seekers, and how to create t...

If you want to get your membership started right ahead and with no initial costs, Facebook groups are a popular option. In this episode, we are discussing how to run a membership in a Facebook group, how to structure your content and posts to avoid confusion and why you should already plan ahead to eventually up-level your membership to another platform to protect your time and energy in the long...

When is the best time to launch your own membership course? Right now! – is the most likely answer.   A lot of people reach a bottleneck while preparing to launch their own membership course, waiting to get all their ducks in a row. But perfectionism can be your worst enemy.   In this episode, we are discussing how to overcome perceived obstacles, how to make the first step by keeping it...

When it comes to choosing the right platform for your membership, you are facing a lot of different options. In this episode, we are discussing some of them and why you should always keep the end goal in mind, no matter what platform you end up using, which is to create a seamless experience for your members. After all, this is more important than any specific technical details that each of the pl...

In this episode, we are discussing if you should be paying guest teachers in your membership, how to set clear expectations upfront, and how payments can influence the deliverable of your guest. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners...

Should you be inviting outside influencers into your membership groups?  The short answer is “Yes” - but only if you do it the right way.   In this episode, we are discussing how you can benefit from influencers and increase the value of your paid membership groups for its members without having competitors take advantage of your audience.   Having been influencers in other groups a...

There are no hard rules that say what is a preferred vendor relationship and what is not. It’s up to your creativity and imagination to create mutually beneficial relationships with your contractors. In this episode, we are discussing how to set clear expectations upfront, how to maximize cross-promotion and affiliate commission opportunities, and how to correct one-sided agreements without lettin...

In this episode, we are discussing how to get the most out of your basic membership programs and how to position your higher-priced memberships to create more commitment and better results for your clients.   A lot of people see their basic membership subscribers as simply their “base clients”.    But they are also a great opportunity to grow your business.   By applying a mult...

In this episode, we are discussing why you shouldn’t disregard non-engaging Facebook group members, how to foster the right engagement and give your group members a reason to react. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire t...

In this episode, we are discussing how to maximize the use of freebies, how to avoid creating a list of people that only want your giveaways and how to find the right strategy that specifically works for your audience.   Many people view freebies through a negative lens. It’s a polarizing issue with strong opinions for and against giving something away for free.   But the truth is that t...

There are so many options to choose from when you are looking for a platform to host your membership. It gets even more complicated when you want to have separate websites for your different memberships. But sometimes we get too caught up thinking that we need so many things to create what we consider the perfect experience for our members, just to find out that a much simpler and cheaper solution...

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership. In this episode, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul &amp...