Online Marketing Podcast

There are many things you can do to exponentially grow your next launch.   In this episode we are discussing how to raise your perceived status, what details to watch out for before the launch and things you can do that have a long tail effect, outliving the launch itself. To read the full show notes: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-11/ Resources: Adap...

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch challenges that convert....

Setting the right price point for your course can not just attract an audience but also make it a no brainer for them to sign up for your memberships. In this episode, we are discussing how a good payment plan can eliminate objections, condition your audience and lead them to take the natural next step to avail of your higher priced offers. Find the full show notes here: https://membershipsmasterm...

You worked hard to create your email list but only see low conversion rates? On top of that, your customers only show up when you offer something for free?   This is a very common problem many marketers face these days.    But a lot of times, we are the ones that actually groomed our subscribers into expecting only free things from us.    “100% of the people will reject th...

Free challenges typically have much higher participation rates but lower conversion rates. Paid challenges are often the other way around because many people are not willing to pay for challenges.        In this episode, we are looking into a third, hybrid option that combines the best of both approaches without confusing people. It’s one single challenge but different levels o...

In this episode, we are discussing the benefits of low priced or even free introductory training before your membership to position yourself as an expert, build desire and indoctrinate your audience. Find the full show notes here: https://membershipsmastermind.com/how-to-build-desire-indoctrinate-your-audience-before-your-membership-episode-82 Resources:   Adaptive Inner Circle - The Adaptive...

Many people live the “Launching Lifestyle” to constantly promote their evergreen memberships.   In this episode, we are discussing how you can break out of this unsustainable cycle. By taking the right steps, your clients will come to you even without the hard sell approach. Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-09/ Resources:...

Facebook Pixel is a powerful tool to understand and strategically target your audience. In this episode, we are discussing how Facebook Pixel works, how you can use it for different audiences and why you should be installing it on your Website right now, even if you are not using it yet. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online b...

In this episode, we are discussing how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic, as well as creating audiences for your future ads. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners wh...

The secret is to integrate your ads in a consistent and pervasive marketing strategy that guides your customers from an initial conversation all the way to buying your product or service.   This strategy will  ·      create the desire for the solution that you are providing by hitting mental triggers ·      eliminate any possible objections ·    &n...

Many marketers are facing a similar dilemma: Low engagement in their Facebook groups. In this episode we are discussing why trying to create an active and lively group might be a waste of your time. Often, the simple reason why you’re not getting much engagement in your group is that you are forcing your members into a habit or into a deliverable that they actually didn't come for in the first pla...

In this episode, we are discussing the differences between courses and monthly memberships, which one is harder to start with when you are not known yet, which one gives you a better chance to influence your audience in a bigger way and how to find out which one works better for you and your audience. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for on...

Many of us face the same dilemma, how much of your membership content should you make available for free to promote your courses?   Giving away too much can have a negative effect on your existing members. Why should they pay if others can just get a big junk for free?   In this episode, we are discussing how to produce micro-lessons that address what your target audience is searching fo...

In this episode, we are discussing how to avoid the most common mistakes when starting your membership and how to create a great experience for your members. This includes: producing deliverables that people are really looking for meeting your audience’s individual expectation establishing clear communication how to make your content available Find the full show notes here: https://membershipsmast...

Sometimes it can be puzzling to have only a few people sign up for your membership, even when you repeated the exact successful formula that gave you great results at your previous launch. In this episode, we are discussing possible external factors that might influence your enrollment numbers and how to avoid hitting the saturation point with your audience by changing your front-end offer. Find t...

For many people, Facebook ads are like a slot machine. You never know the outcome.   In this episode, we are discussing how you can create the best results and return of investment for your ad spend by targeting the right audience and creating captivating content that resonates with your audience without giving away too much. Read the full show notes here: https://membershipsmastermind.com/me...

When you are offering multiple memberships to different target audiences simultaneously, your messaging can easily get mixed up and confuse people. In this episode, we are discussing how to create separate messaging for your offers while maintaining your core values. Resources Social Prompts (formally Instaposts): Create content that makes sales! Spend less time wondering what content to create an...

When it comes to pricing models for your membership, from annual to quarterly to monthly, you can find many different opinions on what’s the “right way” to go about it. The truth is: there are no rules or one single golden standard. We discuss what you should consider when setting up your payment plans to attract the right audience that works for you and what incentives you can offer.  Resour...

Managing Facebook groups can be dreadful and time-consuming.   In this episode, we are discussing strategies to minimize the time you have to invest with maximum results.   It all starts with a mindset shift you need to make to look at your Facebook groups as lead magnets.   We are also talking about how to build momentum before you start your group, to have a good number of members...

In this episode, we are discussing what you should be looking out for when starting your membership:   What deliverables to include How to avoid overwhelm How to make exclusive membership content available to the general public without devaluating your program  How to avoid grooming freebie seekers instead of paying members How to convert one-off clients into monthly paying members. Find...

In this episode, we are discussing how you can create a safe space for your members to share their progress and how to celebrate their wins in a way that won’t intimidate others with less progress. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create f...

In this episode, we are discussing where to find your future customers, how to find out and address their most important issues, and how to attract your dream clients to grow your list with quality subscribers. Read the complete Show Notes: https://membershipsmastermind.com/how-to-grow-your-list---episode-04/ Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month e...

How do you successfully transition people from a one-time course to a continuous membership? In this episode, we are discussing how to create a vision, natural tension and desirables through the right messaging and timing that will make joining the membership the next logical step for your course participants. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experien...

How much content should you share in your free groups without giving away too much? In this episode, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience and creates desire and excitement to join your paid memberships. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month expe...

In this episode, we are discussing how to attract new clients to commit to long-term memberships (even if they are higher priced) and how to create client relationships that will last a lifetime.   Creating consistent expectations and deliverables throughout your various memberships is key to guiding your clients from trial periods to different forms of memberships. Read the full show notes:...