Online Marketing Podcast

In this episode, we are discussing what you should be considering when opening or closing your cart.   From how to assess your target audience and creating clear messaging, to presenting your offer effectively with the right timing to make your next launch a success. Find the full show notes & resources here: https://membershipsmastermind.com/best-practices-for-your-cart-opening--closing-...

Switching your membership to a new platform can lead to multiple problems and frustrations.   In this episode, we are discussing how to minimize the risk of losing content and how to guarantee a smooth transition for your members. Find the full show notes & resources here: https://membershipsmastermind.com/switching-platforms-without-losing-content-or-clients-episode-31/ Resources: Kartra...

In this episode, we are discussing how to use social media to grow your email list effectively by - making yourself visible in the right places - creating a daily routine of giving value for your target audience - and creating relevance while paying attention to social cues in the online space. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online bu...

In this episode, we are discussing why you don’t necessarily need a Facebook group to create cold traffic, where to look for your audience, the topics that they are interested in and how to create meaningful conversations that convert. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-find-clients-without-a-facebook-group-episode-30/ Resources: ·   ...

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.   In this episode, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-build-your-me...

In this episode, we are discussing ways to leverage yourself while attending an in-person event, how to break the ice and engage with potential future clients without disrespecting the rules of the organizers, and how to create content through collaborations. FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-leverage-an-in-person-event-as-participant-episode-1...

How can you add new people to an existing membership group without disappointing your existing members?   In this episode, we are discussing ways to create a satisfying onboarding process for your new members and how to bring them up to speed without leaving your existing members disappointed.   If done correctly, you can even get your founding members excited about the newbies and find...

How can you keep members while they are going through financial hardships?   In this episode, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.    We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment...

In this episode, we are discussing how you can include VIP 1-1 coaching into your membership, alternative business models and why it is important for you to stay flexible and be open to changing your coaching structure after a while. FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-include-1-1-coaching-into-your-membership-episode-113 Resources: Adaptive Mark...

A common misconception is that memberships require a lot of work and time for only a little bit of money. Quite the opposite is true if they are done correctly. In this episode, we are discussing why it’s time for you to get off the fence and start your own membership. From a consistent recurring income, introducing yourself and building trust with possible lifelong clients, to creating offers and...

Having only a few people attend your virtual event can be disappointing. In this episode, we are discussing how to break out of the “internet marketing bubble” mentality and recognize the opportunities that even a limited number of participants provide for you. We are talking about how you can leverage them in your future ads,  sales pages and even turn some into loyal long-term clients. Find...

In this episode, we are discussing how to leverage your milestones and use it for social proof, as well as how to save yourself time by batch creating milestones ahead of time Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to crea...

The time right before your launch can be very valuable to create last-minute conversions. In this episode, we are discussing how to use incentives such as masterclasses, bonuses etc.. and how to build natural tension to increase your conversions. FInd the full show notes & resources here: https://membershipsmastermind.com/top-tips-for-last-minute-conversions-before-your-launch-episode-111 Reso...

It can be tempting to target those that did not sign up for your main program initially with a second, cheaper offer.   In this episode, we are discussing what you should keep in mind to avoid regretting serving a second group of clients at the same time and cannibalizing your main offer.    We are looking at the long-term impact versus short-term gains and how you can make sure tha...

In this episode, we are discussing how you can repackage your existing free content and add additional layers to turn it into valuable exclusive content for your paying members. FInd the full show notes & resources here: https://membershipsmastermind.com/the-content-squeeze-how-to-repurpose-content-from-your-free-groups-for-your-paid-groups-episode-110 Resources: Adaptive Marketing Program - T...

When we look at the platforms and tools available for membership creators, the seemingly endless choices can be pretty overwhelming. In this episode, we are discussing how to avoid overthinking, start your membership simple with free tools, and how to streamline your deliverables to maximize your time. FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-get-your...

In this episode, we are discussing ways to attract people to your challenge by defining a clear and tangible result and distinguishing yourself from your competition in your messaging, as well as through Facebook ads by focusing on the right audience. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-fill-up-your-challenge-episode-23/ Resources: Resources:  A...

Sometimes your main membership program can lead you to new opportunities to create memberships for other businesses. But to live with the performance, the ideals and the vision of other people can be exhausting.  Plus, it easily can take your focus off your own membership while you are busy pursuing other people's dreams. In this episode, we are discussing how to collaborate on mutually benef...

Getting only a few enrollments during low season can be frustrating. That’s why many marketers take a break during this time. In this episode, we are discussing why low seasons are actually a great opportunity for you, and how you can lean in and pre-influence your audience, so they will be ready to sign up when you are launching your next membership. FInd the full show notes & resources here:...

When building an audience, bigger is not always better.   In this episode, we are discussing how to attract the right clients by positioning your service in a way that will target buyers instead of freebie seekers.    Creating a membership with quality clients from the start can help you to reach your income goals faster and avoid a possible burnout in the long run. Find the full sh...

When it comes to B2B sales of your membership, you will encounter a lot of gatekeepers involved in the decision-making process of each corporation. In this episode, we are discussing how to effectively target corporations, nurture conversations and create attractive offers that fit the needs of big organizations. Resources: Adaptive Marketing Program - The Adaptive Marketing Program is an exclusiv...

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected. In this episode, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation. FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-create-effective-lead-magnets-for-your-audie...

Launch challenges can be an effective way to funnel your audience into a paid membership.   In this episode, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join , and successfully convert during the launch.   It is all about engaging with your audience in the right way during the challenge that will keep them focused, that ha...

Did you ever wonder, if the platform that hosts your membership content has the right to use your content for other purposes as well? In this episode, we are discussing ownership questions when hosting your membership content on third party platforms, why you should back up your content externally as well and what to keep in mind when signing up for lifetime deals. Resources Paul & Melissa's I...

All of us get motivated differently. Some people need rewards, some thrive through recognition, and others fear the embarrassment of being the only one in a group who has not yet achieved results. In this episode, we are discussing how to motivate your members to complete your programs or consume all of your course materials properly and how to avoid de-motivating your audience. FInd the full show...