Online Marketing Podcast

In this episode, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselv...

How do you create engagement between members after you switched to a new platform?   In this episode, we are discussing how to change your members’ habits and what incentives you can offer them to get the engagement you are looking for. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-encourage-engagement-on-a-new-membership-platform-episode-46 Resources...

Running two differently priced memberships at the same time can be challenging.   In this episode, we are discussing how to set the right price points, how to avoid devaluing your services, and how to make sure that all your clients are satisfied. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-run-two-differently-priced-memberships-simultaneously-episo...

In this episode, we are discussing how to lead your audience successfully to your back-end offers without confusing them. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for the...

In this episode, we are discussing how to set your audience up for your webinar, how to open your cart at the end, and how to repurpose your webinar for people that haven’t attended it. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and...

In this episode, we are discussing creative ways to increase engagement within your group and how to create the right atmosphere that will get conversations started and enhance the connection between members. Find the full show notes & resources here:  https://membershipsmastermind.com/how-to-increase-engagement-within-your-group-episode-44 Resources:   Adaptive Inner Circle - The Ad...

An upcoming launch can create anxiety and fear for many people.   When you have something that you truly believe in and are excited to share with the world, self-doubt and the imposter syndrome can be your worst enemy.    In this episode, we are sharing ways to work with your fear, how to dig to the root of it and how to shift your perception to view fear as a positive mechanism tha...

In this episode, we are discussing how to create your success path, how to discover your milestones and how to use feedback of your members to improve your membership. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create finan...

A lot of us are insecure about raising our membership fees because we are not sure how our current members will react to this change. In this episode, we are discussing how to raise membership fees without losing clients by making it more about the transformation and less about a certain price point. We are also talking about how you can handle various currencies to avoid confusing members from di...

In this episode, we are discussing the benefits of having a short sales page for a warm audience that can give your clients more clarity on what they will receive and set the framework for your course. Find the full show notes & resources here: https://membershipsmastermind.com/sales-pages-for-warm-audiences-episode-42/ Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an...

Many marketers cast a huge wide net and try to appeal to everybody.   But most of the time, this unclear messaging ends up missing the specific pain points of your target audience.   In this episode, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.   Find the full show notes & resources...

In this episode, we are discussing how you can create the initial wireframe of your membership by finding your target audience, how to find out what their pain points are and what deliverables you should create. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membe...

Small offers, such as mini-courses, can be very effective lead magnets.  In this episode, we discuss how to create an attractive mini-course that creates desire and guides your audience to sign up for your membership. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who a...

Raising the price of your ongoing membership can be very tricky. While traditional corporations like Netflix can get away with sudden increases, you might end up with disappointed members and possible lose a good portion of your clients.   In this episode, we are discussing why price increases during a membership are very delicate and how you can work around them. Find the full show notes &am...

In this episode, we are discussing how to manage a basic and a V.I.P membership at the same time.   These two programs don’t have to be entirely separate from each other.   They can be overlapping at times, giving your V.I.P.’s access to all your basic services as well as a bonus while attracting your basic members to ascend to your premium offers.   Find the full show notes &a...

In this episode, we are discussing why consistency is the key to create an excited following and how you can make sure that your email marketing fits your specific target audience. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-create-consistent-email-marketing-episode-38/ Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle...

Should you be repurposing an old video challenge? The answer is: It depends.   In this episode, we are discussing how to evaluate if your content needs to be updated, how to keep it relevant by adding to your old content without changing it completely, and how to look at the perceived value of your content for your clients. Find the full show notes & resources here: https://membershipsmas...

When it comes to engagement in our social media groups, many of us think that more is better. But actually, quite the opposite is true. Sometimes we end up sabotaging community engagement by over-delivering or other habits that stop conversations instead of encouraging them. In this episode, we are discussing what to avoid when engaging with your communities in your groups. Resources Adaptive Inne...

In this episode, we are discussing how to successfully collaborate on cross-marketing promotions and share audiences avoiding clouding your messaging. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselv...

Starting a group-coaching program can pose many questions, such as:   ·      How many members should you accept before the quality of your program will suffer? ·      How do you maximize the value of deliverables without sacrificing too much of your time?  ·      How much access should you offer for your members?   In this episode we are...

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members.   In this episode, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old membership. Find the full...

Sometimes we bottleneck ourselves. A lot of times it's our mindset and our confidence that stops us from asking the prices we would like to have. In this episode, we are discussing how to raise your membership price while protecting your time and energy resources. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course...

In this episode, we are discussing how to create effective email marketing. From coming up with content ideas, to nurturing your audience and naturally leading them to your offers without taking up all your time. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-create-effective-email-marketing-episode-34/ Resources:   52 Conversations Catalysts - grow yo...

Do you need a perfect website and a great sales page before you start your membership?    In this episode, we are discussing which free tools you can use to get your membership started right ahead while minimizing your expenses and still charge what you deserve. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-start-a-membership-without-breaking-the...

It can be tempting to give away a free month in your membership through your front end offers (like a course or challenge) to incentivize your audience to become a regular member. In this episode, we are discussing why this might cause you a headache later on, might disrupt the membership and not lead to new sign ups for your long-term programs. We are also discussing alternative ways to create in...