Online Marketing Podcast

In this episode, we are discussing the pros & cons of having a Facebook group, how to avoid grooming freebie seekers, how to use them as a tool to build a loyal community, how to get better results with less energy and less effort, and how to lead your members from a free group to your paid programs.   Resources:  ·      Paul & Melissa's Inner Circle - The Inner Ci...

  Not having any testimonials for social proof, can stop many marketers from launching their membership.   In this episode, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers. Resources: ·  &nbsp...

A lot of us go out and try to convince strangers to come into our new offers.   But the first transaction from a new customer is always the hardest thing to do, especially when we don't have the offer tuned in.   In this episode, we are discussing who you should target first for your next launch, old or new clients and why. Resources: ·      Paul & Melissa's Inner Circ...

In this episode, we are discussing how to create a clear structure for courses that are part of your membership, how to create different deliverables for each offer, and how to set them apart by framing them properly.    Resources: ●  Make It a Membership -   a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership...

In this episode, we are discussing effective, yet subtle ways to find out what your audience’s pain points are, what kind of transformation they are looking for and how to get to the emotional root of their objections. Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coach...

In this episode, we are discussing how to offer your course participants the option to retake the course as an incentive to join a back-end membership, how to avoid confusion or cannibalizing other offers, and lastly, how to create curiosity for your offer through the right email headline. Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa...

In this episode, we are discussing how you can create a monthly payment plan for a long-term commitment and how to avoid half-hearted members taking up your time and energy. Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owne...

In this episode, we are discussing the pros & cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers. Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online busines...

In this episode, we are discussing how to get more engagement in your Facebook groups by building personal relationships and how to avoid creating roadblocks by overdelivering.  We also talk about why up-leveling your onboarding process can save you and your members’ time while enhancing their overall membership experience. Resources: ·      Paul & Melissa's Inner Circle -...

Finding the right price point for your membership can be tricky.   In this episode, we are discussing what to consider when you are creating your pricing strategy.   The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve. Resources: Adaptive Marketing Program - The Ada...

There are a lot of different things you can do when onboarding new members. In this episode, we are discussing what to focus on that has the most impact on your audience and how to create the perfect onboarding experience. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who a...

How much content should you share in your free groups without giving away too much?   In this episode, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience and creates desire and excitement to join your paid memberships. Find the full show notes here: Resources: Adaptive Marketing Program - The Adaptive M...

Many of us eventually face the same problem: How do you navigate multiple Facebook pages? Which one should you be concentrating on?   Should it be a page centered around your personality or your business?   In this episode, we are discussing where you should be investing your time, how to avoid conflicts of people landing on different pages, and how to migrate followers of one Facebook p...

In this episode, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business o...

In this episode, we are discussing VIP memberships.   ·      How you can set your high level offers apart from your basic memberships  ·      How to avoid adding too much to your VIP offers that will eventually overwhelm you     ·      How much access to offer ·      How to protect your most scarce resource – your...

One to One coaching can be very rewarding but also using up a lot of your most valuable resource: Your time.   In this episode, we are discussing how to transition your VIP clients to a group membership and how to add higher perceived value to guarantee a satisfied audience. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-transition-from-one-to-one-coac...

In this episode, we are discussing how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic, as well as creating audiences for your future ads. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire...

In this episode, we are discussing how to strategically encourage your members to renew their membership, how to re-establish the value proposition and what to avoid that might lead to membership cancellations. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to cre...

Most of us have hard drives full of lead magnets that we downloaded but never opened. The messaging of your lead magnet can be the key to your client.    In this episode, we are discussing how to create lead magnets that speak to your audience.    We are talking about common mistakes like overwhelming your audience by packing too much into your lead magnet, using expert languag...

In this episode, we are discussing how to attract an audience to your groups and challenges by giving real value that leads to micro-commitments and engaging your followers in a way that creates desire and fear of missing out. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-fill-your-challenges--groups-episode-49 Resources: Adaptive Marketing Program - The A...

When is the perfect time to launch your membership? The answer is most likely: NOW! In this episode, we are discussing why you should not wait too long before launching your membership and why you should emotionally detach yourself from the outcome Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and me...

Creating surveys can be a powerful tool not just to get to understand your audience better but to create desire for your membership at the same time. In this episode, we are discussing how to purposely create questions that will lead your audience to your programs while giving you valuable information about the deliverables that they are looking for. Resources Adaptive Inner Circle - The Adaptive...

In this episode, we are discussing how to find the right deliverables and price point for your membership.   When it comes to deliverables, a common mistake is the “more is better” mentality.   We are talking about  ·      finding out what your audience is actually looking for ·      how to create a content library of deliverables  ·    &...

Are you struggling to convert members of your free group into buyers?   Then this episode is for you!   We are discussing how to create “hot topic” lead magnets that truly resonate with your audience and achieve a much higher conversion rate by creating the right bait for your members. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-convert-free-me...

In this episode, we are discussing the differences between courses and monthly memberships, which one is harder to start with when you are not known yet, which one gives you a better chance to influence your audience in a bigger way and how to find out which one works better for you and your audience. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for on...