Online Marketing Podcast

We're creatures of habit. We'd like to do things a certain way.   Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.   But let’s face it: one thing is consistent.. and that is CHANGE!     There are those who are paralyzed by change and those that lean into it and take...

A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful...

Have you ever been in one of those relationships where you got friend-zoned?  Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers. What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve bas...

When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.  The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going...

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.   In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires. Resources: Anatomy of a High Converting Offer - the key pieces...

Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”. Well, I don’t want that to happen to you! When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it. As human beings, we are pretty s...

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum.   In this episode, we are discussing the most common mistakes and how to avoid them. Resources: Anatomy of a High Converting Offer - the key pieces of a high converting offer th...

What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what d...

How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough? When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter wh...

6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are t...

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have.   But it’s really not about the vanity metrics at all.   It's about the connection with your audience and really understanding their pain points and their language.    In this episode, we are discussing how you can attract the right audience for...

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears! The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client....

So many entrepreneurs fail when building an audience.   In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them. Resources: ·      Ninja Targeting Research Guide   -  one of our top super-secret ni...

Stop being a perfectionist!  This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.  The more we have fun, the more we get creati...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it? What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?” This is your chance to reprogram that questi...

What makes a high converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it...

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic. In this episode, we are discussing how you can create high converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline. Resources: ·        50 High Converting Headlines Templates...

What is the number one highest converting headline? The truth is, there isn’t one . There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action ! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feed...

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers.  Resources: 50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns | Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month expe...

The biggest struggles and questions that many membership owners or course creators have are about marketing and sales. You've got a great product. You've got a great offer. You have a course, you have a membership, your coaching program, all these amazing things that you're bringing out to the world.  But how do you get in front of the right people? And then how do you get people to buy the t...

It's the end of Season 1! Thank you so much to all our listeners and all our group call participants. It was such a great experience because we really got to learn about everyone's businesses, have intimate conversations with people and help them out in real-time. And one of the things that we realized after talking to hundreds of entrepreneurs, the biggest struggles and questions that people have...

Feeling burnt out at some point is very common amongst membership creators.   But instead of just starting a new program and completely shutting down your old membership, there is an alternative: “The Dimmer Switch”   In this episode, we are discussing how to slowly transfer your existing members to a new, more sustainable membership while still giving those who want to continue in your...

Keeping your audience’s attention and avoiding overwhelm during group coaching calls can be quite challenging.   In this episode, we are discussing how you can structure your calls to create more focus, build deeper relationships between group members and increase the perceived value of your deliverables.   Resources: ·      Paul & Melissa's Inner Circle - The Inner Ci...

In this episode, we are comparing annual versus monthly payment options for your membership, how you can create a payment plan that fits your income strategy and financial commitments.  We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble. Res...

In this episode, we are discussing different ways to increase engagement in your group.    From running challenges and creating engaging questions to enhancing the experience of your group members through collaborations and how to avoid stifling your community involvement. Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt...