Online Marketing Podcast

Get paid to build your email list. When we go and acquire something, when we consume something, we're expected to pay, right? But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric. That's something that is something that's measurable for...

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.  Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Resources: Online Marketing Podcast - wher...

A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time. They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there. That isn’t going to work. You can't rep...

Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned? Well, guess what you need to do then? Track and measure your results, specifically your conversions. 100% of people that see your ads aren’t going to click on the link. So, there's a ratio ther...

I'm here to encourage you to embrace change. Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future. Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shif...

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen. But that just doesn't exist. Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience. In this episode, we are discussi...

The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt. Okay, what're the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else? There are still buyers in the market that want our thing and every tim...

Change is constantly happening in marketing.   In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors. Resources:   Adaptive Method Course - Create Facebook Ads That Transform Strangers Into Raving Clients & Customers!   Paul &...

Are you throwing spaghetti at the wall waiting for something to stick? In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind, But you've got to begin with the end in mind. I'm all about putting yourself out there, getting it going, getting it started, so...

Embrace your mistakes! Celebrate them and learn from them. This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward. You took that step. And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you we...

One of the key pieces of being successful in marketing is having an open mind. Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me. All these different things, all these beliefs that we have about our business...

In this episode, we are discussing the most common mistakes people make when running Facebook Ads.   We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success.   Resources:   ·      Ads Challenge - Sign up for our ongoing Ads Challenge and learn how to create Facebook ads...

Are you following a recipe when it comes to your marketing or are you randomly putting things in? Marketing is a process. A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results. Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it. That'...

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results.   In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results.   Resources: Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clie...

Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience. The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual. This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or...

How do you price your product or service? What price should your product, service, coaching program, membership course be at? Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook group...

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales. So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they ar...

A lot of us have products and services that we would like to sell to our audience immediately.    But many of the people in our audience are not yet prepared to make an informed buying decision right ahead.   In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer.   R...

You need to make more offers! Would you like to know one of the number one thing that has helped me become successful over and over again? It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an of...

What is the difference between successful marketers in your niche and the ones that struggle to get sales?   It all boils down to the 3 key pillars that lead to more conversions and successful sales.   And when you have all three aligned, that’s when you get the sales and that’s when the magic happens.   In this episode, we are discussing what these pillars are and how you can use t...

Give yourself grace! You know what? You might be in a learning phase right now. And that is okay! Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that y...

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it! Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you. On the other hand, there are people in the world right now that want your expertise, that want what you put out...

Truth bomb: The most successful marketers are the ones that are adaptive. Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things. We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the worl...

None of us like change.    We'd like to do things the same way we've always done them because it's predictable and reliable.    But if we don't adapt to some of these changes that are happening in marketing, especially as marketing shifts and evolves, then we’ll be left behind.    In this episode, we are discussing how to shift and adapt to changes by keeping an open...

Traditional sales funnels are dead! Oh my goodness, pretty controversial right? Yes, but stick with me. I want you to really think about this, when it comes to marketing and sales, it’s a process right? Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase. In the past we had post...