Online Marketing Podcast

A lot of people try to perfect their offers and overanalyze everything before they put their memberships out into the world. But the most important step is to just take action and get out of your comfort zone. Not like a mile out of your comfort zone. It's just a couple of inches that can make all the difference to start creating a membership that will truly change lives. In this episode, we are t...

Begin with the end in mind!   If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things that you're fearing, the things that are stopping you from wanting to create a membership. Yes, I'm giving you permission. You do not have to do the things that you'...

And a lot of times we don't see the value in things that we are passionate about and do really well.   It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do.   In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how...

You're special, you have something awesome to share, and you should share that with other people. As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have. “My ideas not good enough.” “I don't sound smart enough.” “I’m not as educated as other people.” I want to remind you that you are special and you are worthy! The skills and experience you have could re...

Do you want to make a bigger impact? Then you need to listen in. The one thing that Melissa and I have discovered over the last several years is instead of trading time for money, instead of just going after one client for one transaction, one of the best things that we've been able to do for ourselves, our clients and our community was to find a way to work with people on an ongoing basis. Now, w...

One of the coolest things about having a membership is that you get to design it how you want! A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships. Forget about those expectations. Memberships come in al...

A lot of times people get stuck in their tracks trying to perfect their offer, wait for the perfect moment, or have their fears stand in the way of launching their membership.   And then they freeze and lose momentum.   In this episode, we are talking with Eric Walrabenstein, best-selling author and renowned educator.   He is sharing his inspiring journey, how he overcame his perfec...

I want to give you permission to launch. Put your promotion or your offer out into the world! Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.” Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not nec...

A lot of us get caught up in perfectionism.   We have to have our membership programs done perfectly.    Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted.    In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfect...

You're the boss of your business so you get to decide what it looks like and how it feels. I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do. But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a...

When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any poin...

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer. Instead, let it get you excited! Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it. T...

The biggest fear of many people is to feel tied down and restricted by their own memberships   They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.   In this episode, we are discussing ho...

We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world. The way to get that is to give people the time. Listen and connect. Stop treating everybody like a number. Don't scale to fail. Don’t build your list, instead build your connections....

“Can I actually make this into a membership?”  This is a question we've been hearing a lot lately.   That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.    In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership. Resources: Make It a...

This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you haven't done so already. This is not only going to serve your clients at a higher level because they're g...

Be your own best customer. Now, what do I mean by that? If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service. We want to e...

Guess what! Now is the absolute best time for you to start a membership. Here's why… With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the tran...

It does take a lot of effort to get one single client.   And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.    In this episode, we are discussing how you can create more than just one transaction per client by adding touch points to your current programs and offerings to gi...

Memberships do not have to be complicated. Seriously! They can be very streamlined, very simple. It all comes down to the promise that you're making. Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element. But if you had a maintenance program, if you had a back-end m...

Memberships are a win-win for both, business owners and clients.   In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.   While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help the...

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources: Adaptive Inner Circle -...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they h...

What is the perfect ads budget?   The answer might surprise you: It’s limitless.   When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.   In this episode, we are discussing how to create multiple transaction points and consistent inc...