Online Marketing Podcast

Memberships don’t need to be complicated. One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort. I want to remind you that a membership does not have to be complicated. In fact, some o...

We are continuing our membership series with our good friend and mentor Stu McLaren. As you know, Stu is the go-to person to talk about memberships. Today we asked him the question, “How exactly do you have a membership that's light and easy as well as profitable?” Now this is a question we get asked a lot. Maybe it’s a question you have right now? A lot of times when we're working with people, th...

Nothing is permanent. You don’t have to focus on the long game all the time. The things that we experienced five years ago have prepared us for everything we are experiencing today. The things we are doing now are preparing us for the future. So even if something doesn’t work out, it’s still preparing you for that next thing that’s coming. When things don’t work out, maybe we just needed that pers...

This week we are continuing our membership series with our good friend and mentor, Stu McLaren. If you've been paying attention to our interview series, all the people that we have spoken to have at some point had some sort of interaction with Stu. He is the membership expert and he really knows his stuff when it comes to memberships. Today, we're talking about different membership niches, and we...

HUGE ANNOUNCEMENT!!!  You did it!! We are at Day 5 of Business ReBoot Camp and all we can say is WOW! Now that your mind is open to all the opportunities that are truly out there just waiting for you, your next question might be “How do I put this all together?” Well, we just made a very special announcement today that’s going to help you out! Join us at FreeMembershipWorkshop.com This is Stu...

What if we told you you can work less and make more? That’s what we’re diving into today in Business ReBoot Camp Day 4! Today we are busting the myth that hard work equals financial success. You may feel a little funny about this because for most of us that is what we were taught. Instead, we are going to focus on leverage points in our business and how to get more out of your business with less....

We’re about to drop a four letter word in Business ReBoot Camp that many entrepreneurs dread… Sell. And the question that we have been getting lately...is it ok to sell? Especially now during these challenging times? It’s Day 3 and today we are talking about selling. Stu’s going to share some great insight on how selling right now is SO vital. And here’s a hint why...people want YOU to show up for...

Your clients are feeling like Jay-Z with 99 problems. You know..that’s a good thing and we talked about that in Business ReBoot Camp’s Day 2 video with Stu. Hold up...problems are good? Stay with us here. When problems arise, this is our chance as the entrepreneur to figure out new solutions to help people out. New solutions that make things possible for people. And new solutions that people are w...

Today we officially start with Day 1, where we talk all about the vulnerabilities in our business..things that have come up that we may have NEVER experienced. Have you been feeling a little exposed? You’re not alone and we chat about this in today’s video with Stu. And then after baring it all, we dive into an action item to open up your mind to new opportunities that are waiting for you. Let’s d...

It’s party time!! We kick off Business ReBoot Camp TODAY! We got a 5 day experience where we’re sharing strategies on how to reboot your business to go from surviving to thriving in these uncertain times. We got our special guest Stu Mclaren, who is dropping some aha worthy knowledge nuggets every single day during camp. We’re excited to celebrate and can’t wait to kick it with you! Get Free Membe...

Community. It’s something we all crave, isn’t it? We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins! I’m fact, one of the reasons I love memberships so much is the communit...

What is the #1 reason why businesses fail? Its cash flow. It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again. When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it...

Recurring income! Sign me up. One of the most appealing parts of having a membership is having that recurring income - income that we can rely on month after month, that's going to come into our business and give us stability. A membership can also support other offers that you have in your business. It’s another stream of income that’s coming in on a regular basis that you can rely on. Having tha...

Sometimes we create a business or a career that we eventually don't love anymore.    But it was not one intentional decision that leads us there.    Over time, we made micro-commitments, saying yes to certain things and turning down other things.   And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing.  &nb...

You're only about 30 days away from being an expert. An expert in what? In just about any topic that you would like to teach, train, coach, or supply a membership site to. I really want you to think about that. Now, I'm not talking about things that you need to be licensed or certified for, but hear me out… When we join memberships that are information products, what happens is that we're typicall...

A lot of us think that the offers we put into the market are permanent and set in stone.    But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.   We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.   In this episode, we are talking with Dayna Abraham about how she...

You're putting together your membership, you have a great idea, you’re almost ready to do it… Now I want you to promise me something… I want you to just start. I want you to take action! You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, bu...

 Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world. For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources. Y...

Here's the thing… when we have someone come into our world through a course or coaching program, we take them through the process with the beginning and an end, right? And at the end of that experience, they feel great! They've had the transformation, they've had big ah ha's but a lot of times they're left wanting more, they're left wondering, “now what do I do?” Memberships are a great way to con...

 In the market, you will hear often that you got to be an expert before you can put something together.  But there is another way.   You don't have to have all the knowledge and expertise from the start.   You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem.   In this episode, we are talking with Ad...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay.   Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members.   We are discussing why it is more important to get your membership started than aiming for perfection, how...

Not every decision that you make in business is permanent.  You have the power and ability to change things as you want. Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things. I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you...

The full transformation a lot of times can't happen in a day, it can't happen in a week, it can't even happen in a few weeks! And a lot of times we abandon people with our offers. I want you to truly think about that. The thing that you do and the problem that you solve, are you leaving people out to dry by not allowing them to fully realize the real true transformation that they want and that the...

When it comes to memberships, we only have to solve one problem!  But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members.  As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one pr...