Online Marketing Podcast

Meet people where they are in their journey. Enter the conversation that they are already having. Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing. What are they already talking about? What are they already sha...

Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list. Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win,...

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our messaging to match what phas...

Stop treating everybody like a number; go back to having conversations. This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another. If you want to have a smaller list, that's more impactful, a lis...

Have you ever had a launch that just didn’t go quite right?  Maybe there was some sort of misalignment with the list building. Maybe you didn’t have the right audience that was ready to hear your offer?  In this episode, we are discussing how to make sure that your next launch will be a success, by having the right conversations that will attract your ideal audience, align them with your...

Do your research! Research is the first step before you get started with building your lead magnet but it's often a step that people skip over. It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good. Don’t make that mistake. Do your research first, fi...

Are you serving or are you attracting your clients? If we're only serving and we're not attracting, there’s going to be gaps in our business. At a certain point in time, we’ll be overwhelmed and overloaded with current work and then when it's all done and pushed aside and they become past clients, we're going to have avoided it. So, what you need to do is wake up every day as if you're at zero cli...

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once! I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them. If we're overwhelming them with too much information, they're not going to watch a video, they're not...

In today’s episode, we are discussing how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research and what mistakes to avoid. Resources: Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster!   Online Marketing PodSqu...

Keep in mind it is a buyer's journey. So not only do we have an endpoint, but we also have a starting point. That destination or endpoint is the product or service that you're guiding people to. It’s the offer you're going to make. The starting point is a step or two before that, before your product or service is introduced. That's where we're going to put your freebies out into the world and attr...

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer. In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and natural...

Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end? It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people...

 Are you making this mistake? Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things. Then those freebies end up pulling in the most random people. Now here’s the thing, do you really want to email somebody that is not potentially the right person that w...

What we put out is what we're going to attract. This is so true when it comes to our list-building activities. Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested...

How do we get the right people on our lists? This is one of the most common questions marketers have. A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place. In this episode, we are talking about how to attract the right audience that is perfectly aligned with your off...

Build your email list 365 days a year. Always be list-building. Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year. Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small l...

As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right? Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list.  And then they get a list of people that aren’t really that interested in their main product/service offering.  In this epis...

Don't treat everybody the same. Don’t put them all on the same email list. Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience. And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of u...

Building your list starts with the first subscriber. That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people. So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and w...

The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want to segment them out so that yo...

Here’s something I want you to remember... Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to h...

List building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.  Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people.  Focus on build...

Don’t let hesitation hold you back! I work with a lot of entrepreneurs who are really excited about starting a membership, but they’re also a little bit hesitant. They're afraid that they're going to make the wrong decision. “What if I build it in a way that doesn't make sense?” “What if I make something that people aren't really that interested in?” I want to give you permission today to understa...

Do you have a scarcity mentality or an abundance mentality? This can be a very key differentiator between those that are very successful in business and those that struggle constantly. A lot of us, when we enter into a business opportunity, we look around at competitors and we think, “This pie is only so big, there's only a certain amount of market share, a certain amount of opportunity that exist...