Online Marketing Podcast

At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works. But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results. As you grow as...

I’ve seen this happen a lot throughout my years in business. People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in. But while they're focused on those current customers and serving people, they stop doing what they did to attract...

Stop and think about somebody who has been a positive influence in your life. It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience. We can be that positive influence, we can be that leader, we ca...

When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists.  But the majority of those people are not buyers. In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get the results and the impact...

You don't need a big list or a big audience when you have the correct aligned offer. Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale. So, take your time when it comes to list building. Be a little bit mo...

Just even the word “influencer” in general kind of has a very negative connotation to it these days. In this episode, we are talking about the difference between being an influencer and being influenced. We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual launch in perfect alignment a...

When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in. Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your...

I’m giving you permission to pivot! As I often say, marketing is testing. To test we need to put something out in the world and see if it's attracting the right people into our space,and that we’re attracting them into whatever offer or promotion that we're creating in the future. While you’re doing that testing, make sure you give yourself permission to pivot if you need to. Don't be emotionally...

Let’s talk about the content squeeze! This might be a new concept to you or maybe you’ve heard it before... A concept squeeze is when you take one piece of content and squeeze it dry across all of your different platforms. This is really designed to make your content creation easier and less heavy. And the great news is, this works no matter what your content modality is. Whether it’s a video, pod...

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”. But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stop What we always have to keep in mind is that marketing is all bout testing. That’s why we really need to pay attention to the feedback loop. It will help us in...

If you want to be known for something, you need to dig in and solve one core problem for your audience. You don't have to solve all the problems. Just be intentional! Know what your offer is, know what you want to give, know the problem that you're solving in the world and just beat that drum steadily so you attract the right people in and so you can become top of mind to them. What do you want to...

A lot of times when people are creating content to build their lists and attract an audience for their offer, they get so overwhelmed and make this process really complicated.  But content creation doesn't have to feel that heavy. In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your content in different formats...

There are some questions that we get asked a lot when it comes to content creation... “What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?” Content creation certainly can seem heavy when you don’t have a plan. I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help y...

When it comes to marketing and attracting clients, stop reinventing the wheel! There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing p...

If you want to be productive, you need to stop multitasking! Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up. Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it'...

A lot of times when it comes to our social media and the content we put out there, we wake up and we kind of reinvent the wheel every day with content that we create in the spur of the moment.   And this can make things really complicated and inconsistent. In some cases, we get so overwhelmed, that we stop doing it altogether. In this episode, we’re showing you step-by-step how you can create...

Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free! Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement. I'm going to have you sit back and think about this... Of course, we want to attract and brin...

In this episode, we are showing you how to create a content flow that is streamlined,  that will attract the right audience, and guide them toward your offers. This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems,  giving them s...

Good content takes time. But it doesn’t have to be heavy! In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning. Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intenti...

Do you want to create content that will actually attract the right audience? “Well, of course, Paul!”, right? Then you need to be intentional with your conversations. A lot of us put random content out there just to get something, anything out! Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be r...

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience. Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction...

A lot of us feel weighed down when it comes to content creation. We can easily get overwhelmed and paralyzed by trying to come up with new content constantly. In this episode, we are sharing our top tips on how to make content creation much easier and lighter for you, while ensuring that your content follows a long-term strategy that is intentionally guiding your audience to your offers. Resources...

If you want to decrease the overwhelm when it comes to creating social media content, make sure you do this... Batch your content. Here’s the thing, most of the people out there that do really well with social media and still have a sustainable lifestyle, they’re not posting in real-time. Most of the things that they're doing and the ideas they’re sharing, have all been pre-recorded and it’s ready...

A lot of people are trying to create content in real-time every day But when you try to create things on the fly without a  proper plan, you usually end up with bad results because you're rushing around. You're not giving it the time it deserves. Also, you are feeling that pressure. In this episode, we are sharing our top-secret weapon to create content for list building. This will help you t...

Selling your offer doesn't have to be complicated. It all starts with having a conversation with your audience. This is an important thing to remember. When we have conversations with our audience, we get a better understanding of the problems that they're having and we can start to understand their problems, then we can create solutions for them with our offers. And as we're having these conversa...