Online Marketing Podcast

So many entrepreneurs fail when building an audience.   In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them. Resources: Ninja Targeting Research Guide   -  one of our top super-secret ninja knowledge tricks t...

For many people, Facebook ads are like a slot machine. You never know the outcome.   In this episode of our Mastermind Series, we are discussing how you can create the best results and return of investment for your ad spend by targeting the right audience and creating captivating content that resonates with your audience without giving away too much. Resources: 50 High Converting Headlines Te...

 Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all. The more we have fun, the more we get creative and...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it? What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?” This is your chance to reprogram that questi...

What makes a high-converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it...

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic. In this episode, we are discussing how you can create high-converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline. Resources: 50 High Converting Headlines Templates - Grab your 50 High Convertin...

What is the number one highest converting headline? The truth is, there isn’t one . There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action ! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feed...

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers.  Resources: 50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online...

In this episode of the Mastermind Series, we are discussing how to create your success path, how to discover your milestones and how to use feedback of your members to improve your membership. Resources Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to...

Free challenges typically have much higher participation rates but lower conversion rates. Paid challenges are often the other way around because many people are not willing to pay for challenges. In this episode of our Mastermind Series, we are looking into a third, hybrid option that combines the best of both approaches without confusing people. It’s one single challenge but different levels of...

When it comes to pricing models for your membership, from annual to quarterly to monthly, you can find many different opinions on what’s the “right way” to go about it. The truth is: there are no rules or one single golden standard. In this episode of our Mastermind Series, we discuss what you should consider when setting up your payment plans to attract the right audience that works for you and w...

When it comes to pricing models for your membership, from annual to quarterly to monthly, you can find many different opinions on what’s the “right way” to go about it. The truth is: there are no rules or one single gold standard. In this episode of our Mastermind Series, we discuss what you should consider when setting up your payment plans to attract the right audience that works for you and wha...

When we look at the platforms and tools available for membership creators, the seemingly endless choices can be pretty overwhelming. In this episode of our Mastermind Series, we are discussing how to avoid overthinking, start your membership simple with free tools, and how to streamline your deliverables to maximize your time. Resources Online Marketing PodSquad: Our Exclusive Community where we t...

Creating surveys can be a powerful tool not just to get to understand your audience better but to create desire for your membership at the same time. In this episode of our Mastermind Series, we are discussing how to purposely create questions that will lead your audience to your programs while giving you valuable information about the deliverables that they are looking for. Resources Adaptive Inn...

In this episode of our Mastermind Series, we are discussing the differences between courses and monthly memberships, which one is harder to start with when you are not known yet, which one gives you a better chance to influence your audience in a bigger way and how to find out which one works better for you a Resources Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an e...

 In this episode of our Mastermind Series, we are discussing how you can create the initial wireframe of your membership by finding your target audience, how to find out what their pain points are and what deliverables you should create.  Resources Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, c...

In this episode of our Mastermind Series, we are discussing how to lead your audience to your back-end offers in a way that feels like the next natural step for them. Resources Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom...

All of us get motivated differently. Some people need rewards, some thrive through recognition, and others fear the embarrassment of being the only one in a group who has not yet achieved results. In this episode, we are discussing how to motivate your members to complete your programs or consume all of your course materials properly and how to avoid de-motivating your audience. Resources Adaptive...

No doubt, a great onboarding process is the key to building a great relationship with your members. Because that moment, right after the purchase, is the most vulnerable moment for your clients. They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver. In this episode of our Mastermind Series, we are discussing how you can create an...

How do you successfully transition people from a one-time course to a continuous membership? In this episode of our Mastermind Series, we are discussing how to create a vision, natural tension and desirables through the right messaging and timing that will make joining the membership the next logical step for your course participants. Resources Adaptive Inner Circle - The Adaptive Inner Circle is...

In this episode of our Mastermind Series, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month...

When it comes to choosing the right platform for your membership, you are facing a lot of different options. In this episode of our Mastermind Series, we are discussing some of them and why you should always keep the end goal in mind, no matter what platform you end up using,  which is to create a seamless experience for your members. After all, this is more important than any specific techni...

In this episode of our Mastermind Series, we are discussing how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic, as well as creating audiences for your future ads. Resources Adaptive Inner Circl e - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course...

In this episode of our Mastermind Series, we are discussing ways to leverage yourself while attending an in-person event, how to break the ice and engage with potential future clients without disrespecting the rules of the organizers, and how to create content through collaborations. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owne...

 When is the perfect time to launch your membership? The answer is most likely: NOW! In this episode of our Mastermind Series, we are discussing why you should not wait too long before launching your membership and why you should emotionally detach yourself from the outcome Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, c...