Online Marketing Podcast

 How do you price your product or service? What price should your product, service, coaching program, membership course be at? Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook...

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales. So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they ar...

A lot of us have products and services that we would like to sell to our audience immediately.    But many of the people in our audience are not yet prepared to make an informed buying decision right ahead.   In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer. Resource...

You need to make more offers! Would you like to know one of the number one thing that has helped me become successful over and over again? It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an of...

What is the difference between successful marketers in your niche and the ones that struggle to get sales? It all boils down to the 3 key pillars that lead to more conversions and successful sales. And when you have all three aligned, that’s when you get the sales and that’s when the magic happens. In this episode, we are discussing what these pillars are and how you can use them to increase your...

Facebook Pixel is a powerful tool to understand and strategically target your audience. In this episode of our Mastermind Series, we are discussing how Facebook Pixel works, how you can use it for different audiences, and why you should be installing it on your Website right now, even if you are not using it yet.    Resources: Online Marketing PodSquad: Our Exclusive Community where we t...

Give yourself grace! You know what? You might be in a learning phase right now. And that is okay! Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that y...

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it! Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you. On the other hand, there are people in the world right now that want your expertise, that want what you put out...

Truth bomb: The most successful marketers are the ones that are adaptive. Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things. We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the worl...

None of us like change.    We'd like to do things the same way we've always done them because it's predictable and reliable.    But if we don't adapt to some of these changes that are happening in marketing, especially as marketing shifts and evolves, then we’ll be left behind.    In this episode, we are discussing how to shift and adapt to changes by keeping an open...

We're creatures of habit. We'd like to do things a certain way.   Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.   But let’s face it: one thing is consistent.. and that is CHANGE!     There are those who are paralyzed by change and those that lean into it and take...

Traditional sales funnels are dead! Oh my goodness, pretty controversial right? Yes, but stick with me. I want you to really think about this, when it comes to marketing and sales, it’s a process right? Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase. In the past we had post...

In this episode of our Mastermind Series, we are discussing the benefits of having a short sales page for a warm audience that can give your clients more clarity on what they will receive and set the framework for your course. Resources: Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a memb...

A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful...

Have you ever been in one of those relationships where you got friend-zoned?  Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers. What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve bas...

When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake. The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to wan...

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.   In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires. Resources: Anatomy of a High Converting Offer - the key pieces...

Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”. Well, I don’t want that to happen to you! When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it. As human beings, we are pretty s...

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum.   In this episode, we are discussing the most common mistakes and how to avoid them. Resources: Anatomy of a High Converting Offer - the key pieces of a high converting offer th...

Many marketers cast a huge wide net and try to appeal to everybody.   But most of the time, this unclear messaging ends up missing the specific pain points of your target audience.   In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients. Resources:   Adapt...

 What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like,...

 How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough? When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no mat...

6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are t...

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have.   But it’s really not about the vanity metrics at all.   It's about the connection with your audience and really understanding their pain points and their language.   In this episode, we are discussing how you can attract the right audience for you a...

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears! The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client....