Online Marketing Podcast

Memberships are a win-win for both, business owners and clients.   In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.   While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help the...

Do you need a perfect website and a great sales page before you start your membership?   In this episode, we are discussing which free tools you can use to get your membership started right ahead while minimizing your expenses and still charging what you deserve. Resources: Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building,...

 Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources:   Adaptive I...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they h...

What is the perfect ads budget?   The answer might surprise you: It’s limitless.   When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.   In this episode, we are discussing how to create multiple transaction points and consistent inc...

Get paid to build your email list. When we go and acquire something, when we consume something, we're expected to pay, right? But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric. That's something that is something that's measurable for...

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.  Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Resources Online Marketing Podcast - where...

In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart.   From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success. Resources: Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Mark...

A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time. They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there. That isn’t going to work. You can't rep...

Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned? Well, guess what you need to do then? Track and measure your results, specifically your conversions. 100% of people that see your ads aren’t going to click on the link. So, there's a ratio ther...

I'm here to encourage you to embrace change. Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future. Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shif...

 A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen. But that just doesn't exist. Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience. In this episode, we are di...

 The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt. Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else? There are still buyers in the market that want our thing and ev...

Change is constantly happening in marketing.   In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course...

In this episode of our Mastermind Series, we are discussing ways to attract people to your challenge by defining a clear and tangible result and distinguishing yourself from your competition in your messaging, as well as through Facebook ads by focusing on the right audience. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owne...

Are you throwing spaghetti at the wall waiting for something to stick? In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind, But you've got to begin with the end in mind. I'm all about putting yourself out there, getting it going, getting it started, so...

 Embrace your mistakes! Celebrate them and learn from them. This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward. You took that step. And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where...

 One of the key pieces of being successful in marketing is having an open mind. Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me. All these different things, all these beliefs that we have about our bu...

In this episode, we are discussing the most common mistakes people make when running Facebook Ads. We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success. Resources: Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!&...

In this episode, we are discussing the most common mistakes people make when running Facebook Ads. We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success. Resources: Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients A...

Are you following a recipe when it comes to your marketing or are you randomly putting things in? Marketing is a process. A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results. Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it. That'...

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results.   In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results. Resources: Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!&nb...

In this episode of our Mastermind Series, we are discussing how to create effective email marketing. From coming up with content ideas to nurturing your audience and naturally leading them to your offers without taking up all your time. Resources: Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners t...

 Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience. The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual. This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbi...