Online Marketing Podcast

Small offers, such as mini-courses, can be very effective lead magnets. In this episode of the Mastermind Series, we discuss how to create an attractive mini-course that creates desire and guides your audience to sign up for your membership. Resources Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, s...

Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time. But other times, webinars can be too time-consuming and ineffective. In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen c...

In this episode of our Mastermind Series, we are discussing the differences between courses and monthly memberships, which one is harder to start with when you are not known yet, which one gives you a better chance to influence your audience in a bigger way and how to find out which one works better for you and your audience. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 1...

If you want to get your membership started right ahead and with no initial costs, Facebook groups are a popular option. In this episode of the Mastermind Series, we are discussing how to run a membership in a Facebook group, how to structure your content and posts to avoid confusion, and why you should already plan ahead to eventually up-level your membership to another platform to protect your ti...

Sometimes we bottleneck ourselves. A lot of times it's our mindset and our confidence that stop us from asking for the prices we would like to have. In this episode of our Mastermind Series, we are discussing how to raise your membership price while protecting your time and energy resources. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online busin...

In this episode, we are discussing how to avoid the most common mistakes when starting your membership and how to create a great experience for your members. This includes: producing deliverables that people are really looking for meeting your audience’s individual expectation establishing clear communication how to make your content available Resources Adaptive Inner Circle - The Adaptive Inner C...

When it comes to growing a Facebook group, it’s not all about scaling and numbers. So when you are adding new people to your group, you want to make sure that they will be quality members that engage and are actually interested in what you have to offer. In this episode of our Mastermind Series, we are discussing various ways how you can grow your Facebook groups with quality leads, how to use inc...

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership. In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences. Resources Online Marketing PodSquad: Our Exclusive C...

In this episode of our Mastermind Series, we are discussing the benefits of low-priced or even free introductory training before your membership to position yourself as an expert, build desire and indoctrinate your audience. Resources Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a members...

A lot of us are insecure about raising our membership fees because we are not sure how our current members will react to this change. In this episode, we are discussing how to raise membership fees without losing clients by making it more about the transformation and less about a certain price point. We are also talking about how you can handle various currencies to avoid confusing members from di...

The time right before your launch can be very valuable to create last-minute conversions. In this episode of our Mastermind Series, we are discussing how to use incentives such as masterclasses, bonuses etc.. and how to build natural tension to increase your conversions. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches,...

In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer. Resources: Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle...

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected. In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation. Resources: Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketi...

When it comes to engagement in our social media groups, many of us think that more is better. But actually, quite the opposite is true. Sometimes we end up sabotaging community engagement by over-delivering or other habits that stop conversations instead of encouraging them. In this episode of our Mastermind Series, we are discussing what to avoid when engaging with your communities in your groups...

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by - making yourself visible in the right places - creating a daily routine of giving value to your target audience - and creating relevance while paying attention to social cues in the online space. Resources: Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month exp...

In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create fin...

Setting the right price point for your course can not just attract an audience but also make it a no brainer for them to sign up for your memberships. In this episode of our Mastermind Series, we are discussing how a good payment plan can eliminate objections, condition your audience and lead them to take the natural next step to avail of your higher priced offers. Resources: Adaptive Marketing Pr...

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch...

Free Facebook groups can be very time-consuming and drain your energy. It takes a delicate balance of engaging with your audience and staying connected while avoiding going down rabbit holes and over-delivering. In this episode of our Mastermind Series, we are discussing how to manage your time to give your audience a taste without giving them everything for free, how to avoid grooming freebie see...

Sometimes, all we want to do is give, give , give. But this can easily leave us trapped with our free offers and an audience that only expects freebies from us.  In this episode, we are discussing ways to transition from free offers to a more sustainable way of serving that pays us for our time and efforts. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experi...

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected. In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation. Resources Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12...

In this episode of our Mastermind Series, we are discussing how you can repackage your existing free content and add additional layers to turn it into valuable exclusive content for your paying members. Resources: Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together...

Sometimes it can be puzzling to have only a few people sign up for your membership, even when you repeated the exact successful formula that gave you great results at your previous launch In this episode of our Mastermind Series, we are discussing possible external factors that might influence your enrollment numbers and how to avoid hitting the saturation point with your audience by changing your...

In this episode  of our Mastermind Series, we are discussing what you should be looking out for when starting your membership: What deliverables to include How to avoid overwhelm How to make exclusive membership content available to the general public without devaluating your program How to avoid grooming freebie seekers instead of paying members How to convert one-off clients into monthly pa...

Sometimes we tend to over-complicate the process that is meant to convert our audience into customers. But the truth is, that having too many webinars, challenges or courses before your launch might confuse your audience and decrease your conversion rate. In this episode of our Mastermind Series, we are discussing how you can effectively guide people into an informed buying decision through a simp...