Online Marketing Podcast

 Do you have a scarcity mentality or an abundance mentality? This can be a very key differentiator between those that are very successful in business and those that struggle constantly. A lot of us, when we enter into a business opportunity, we look around at competitors and we think, “This pie is only so big, there's only a certain amount of market share, a certain amount of opportunity that...

Memberships don’t need to be complicated. One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort. I want to remind you that a membership does not have to be complicated. In fact, some o...

 This week we are continuing our membership series with our good friend and mentor, Stu McLaren. If you've been paying attention to our interview series, all the people that we have spoken to have at some point had some sort of interaction with Stu. He is the membership expert and he really knows his stuff when it comes to memberships. Today, we're talking about different membership niches, a...

Nothing is permanent. You don’t have to focus on the long game all the time. The things that we experienced five years ago have prepared us for everything we are experiencing today. The things we are doing now are preparing us for the future. So even if something doesn’t work out, it’s still preparing you for that next thing that’s coming. When things don’t work out, maybe we just needed that pers...

 This week we are continuing our membership series with our good friend and mentor, Stu McLaren. If you've been paying attention to our interview series, all the people that we have spoken to have at some point had some sort of interaction with Stu. He is the membership expert and he really knows his stuff when it comes to memberships. Today, we're talking about different membership niches, a...

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members.   In this episode of our Mastermind Series, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old...

Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model. Lesson 6: Closing the Loop on Recurring Revenue -In thi...

Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model. Lesson 5: Relationships That Last - In this lesson, Stu...

Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model. Lesson 4: Browsers to Buyers - In this lesson, Stu shar...

Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model. Lesson 3: From Inspiration to Transformation - In this...

 Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model. Lesson 2: The Long Game - In this lesson, Stu sha...

 Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model. Lesson 1: The Membership Mindset - In this lesson...

We always get told to scale our services. But how much is enough?   Sometimes a small group of high-value clients can be more efficient than a big group of basic membership clients.    But since VIP memberships will need more access and take up more of your time, maybe a basic membership with a lot of members is the best fit for you.   In this episode of our Mastermind Series,...

What is the #1 reason why businesses fail? Its cash flow. It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again. When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it...

 Recurring income! Sign me up. One of the most appealing parts of having a membership is having that recurring income - income that we can rely on month after month, that's going to come into our business and give us stability. A membership can also support other offers that you have in your business. It’s another stream of income that’s coming in on a regular basis that you can rely on. Havi...

Sometimes we create a business or a career that we eventually don't love anymore.   But it was not one intentional decision that leads us there.   Over time, we made micro-commitments, saying yes to certain things and turning down other things.   And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing.   In this episod...

You're only about 30 days away from being an expert. An expert in what? In just about any topic that you would like to teach, train, coach, or supply a membership site to. I really want you to think about that. Now, I'm not talking about things that you need to be licensed or certified for, but hear me out… When we join memberships that are information products, what happens is that we're typicall...

A lot of us think that the offers we put into the market are permanent and set in stone.   But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.   We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.   In this episode, we are talking with Dayna Abraham about how she was a...

A lot of us think that the offers we put into the market are permanent and set in stone.   But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.   We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.   In this episode, we are talking with Dayna Abraham about how she was a...

In this episode of our Mastermind Series, we are discussing how to attract new clients to commit to long-term memberships (even if they are higher priced) and how to create client relationships that will last a lifetime.   Creating consistent expectations and deliverables throughout your various memberships is key to guiding your clients from trial periods to different forms of memberships. R...

This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you haven't done so already. This is not only going to serve your clients at a higher level because they're g...

Be your own best customer. Now, what do I mean by that? If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service. We want to e...

You're the boss of your business so you get to decide what it looks like and how it feels. I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do. But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a...

In this episode of our Mastermind Series, we are discussing the pros & cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers. Resources Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of members...

 Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world. For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources. Y...